AWSBackup

This is just one area we see that can be addressed by cloud-based data protection. Backup is a great onramp to getting visibility to all of your data, but that’s only the beginning. We’ve built our services to leverage the power and performance of the cloud.

Customers tell us that as data gets dispersed across data centers, remote sites and multiple clouds, it is exceedingly difficult to manage backups. A single service with consistent backup policies provides relief to that challenge.

Most customers need to have a consolidated view of what sensitive data is residing where, but it is impossible to achieve that with the data fragmentation. With Clumio, enterprises can backup all their data to one place and then search through that data for sensitive content.

Audits become way easier when everything is backed up in a single service with a strong emphasis on security.

New privacy laws like the one going into effect in CA next year will make the ability to manage dispersed data exceedingly important.

Businesses can also run a lot of security analytics on their data, if they could get all the data in one place without necessarily forcing their application teams to only use one platform.

#backup is becoming a C-level staff and board room topic for privacy and compliance reasons.

Having a single view of your data means administrators can actually focus on making sense of all that data they have acquired that is growing by the PB annually. Keeping it simple and central saves a lot of time.

One view is the grail right now. Whether its CDP from @cloudera, or what @Azure is doing with ARC and Synapse. Companies are trying to drive one view of data regardless of where data resides. #Cloud #BigData

Shadow data is a real issue - we consistently see enterprises in our research citing this as a major barrier to both security and business value - you can't backup, secure or restore what you can't see or don't know you have!

One's business is better when you use all your data for maximum value. That requires comprehensive visibility.

Simple answer (which is Clumio's premise) is Security. Clumio will secure your data no matter where it lives in just minutes. Global, always on security!

Without comprehensive data visiblity, you have dark data that is both underutilized and could potentially be a risk factor, because it could be misused or stolen within IT or the business fully realizing the assets have been pilfered.

take the use case of compliance and discovery. If the data is silo'ed, it leads to very inefficient processes and disparate tools to get the answers. A single view into all data coupled with powerful search/discovery makes it very easy and complete to get the answers.

this thread is a gold mine of solid answers.

There are risks in vendor solutions that take a classic datacenter approach and mindset to the problem. There are inherent benefits and investments in physical, environmental and data security of the public cloud.

simply put you can't have your primary workload running in the public cloud and have your data protection designed for the appliances.

In a world where enterprises have workloads in different clouds the data protection solution must seamlessly cover all the providers and allow customers to manage all of them using a single solution, rather than multiple.

An on-demand pay-as-you-go approach is essential for doing continuous data backup/restore out of opex in a multicloud world.

Cloud Native SaaS is the only way to go once you have hybridized your workloads. Appliance management becomes untenable at cloud scale.

Customers are continually defining and redefining their cloud strategies, and that requires a massive amount of flexibility, scalability, and agility to protect these workloads no matter where they live. You can't do that effectively if you're technology is rooted in HW

In today's hybrid #multicloud environment, private cloud and even on-prem increasingly follows cloud architectures - having a cloud-native approach is essential to maintaining enterprise-wide, data-wide security & integrity. #awsbackup

Whether or not the on-demand data protection service is "cloud-native" (ie., containerized), that's probably going to be a growing trend, but it's not essentially to the justification for doing this on a SaaS basis.

It's all about agility and scale! Clumio's native cloud solution is architected to ensure cloud workloads are secure. The platform addresses data fragmentation (On prem, Public Cloud, SaaS) that no other solution can meet!

discussing this at #kubecon - if being #cloudnative means putting the solution into Kubernetes, you can move your application and bring the data along between clouds.

We understand this problem at Clumio. We’ve designed our services to help protect applications and data wherever they reside. Today’s announcement extends this coverage to the large number of apps running on AWS with EC2 and EBS volumes.

No matter where your workload is running there has to be a single place to protect and manage your data.

We find a lot of customers are making compromises with their data protection requirements when they move applications to the cloud due to unpredictable costs and hard to manage solutions. This is preventing customers from moving their business critical applications to the cloud.

Using a solution like Clumio it is very easy to backup from on-prem VMW and restore it back to VMC (vmware on AWS)

Data Residence is such a massive challenge in modern architecture. Where the data lives should not be a concern, but it always is causing challenges for applications and of course security and data protection and backup. #AWSBackup

Lack of comprehensive, unified, on-demand backup-and-restore across on-prem and public clouds probably slows down the move toward these hybrid cloud environments, due to the risks of moving too fast.

hybrid apps can run on-prem or in your public cloud account, so you need to have a single way to manage all of your data together in order to provide seamless data access across your disparate environments and have the ease of same policy-driven management everywhere.

Finally, you can better understand how Clumio addresses complex infrastructure like hybrids.
https://clumio.com/why-clumio/

Workloads running in the public cloud are elastic thus the backup solution must be equally elastic. It is not only about scalability but also how fast can you scale up/down (agility). If the backup solution does not scale with the primary it ends up being the bottleneck.

technical debt - investment in decades long processes

Most often customers are making compromises (SnapManagers) on the way that they are protecting data being put into cloud in an attempt to have some level of protection. Compromise is never a good thing when it comes to your enterprise applications adding more risk.

Many Cloud Architects compromise on retention due to cost of storing data in cloud with up to 40% of cloud spend on managing snapshots. Clumio means never compromise on storing critical data for compliance. #NativeCloud #betterthanever

One key challenge shaping backup strategy for cloud workloads is making sure to backup the data plus the metadata plus the machine learning models upon which so many cloud apps depend.

workloads in the cloud are taking advantage of the cloud-scale, elasticity, various cloud services. The backup/restore service needs to cope up with those needs and be able to serve the disparate cloud data sources with the same elasticity, scale and single data view.

Good point @dvellante. No one wants to spend the money and effort to rebuild the complexity of on-prem backup in the public #cloud. Building in the public cloud with no technical debt is a huge advantage and Clumio customers reap the benefits.

When workloads are deployed in the cloud, most customers have to make the compromise between solutions that require a lot of babysitting or limited data protection capabilities via snapshots. Only Clumio allows enterprises to backup public cloud workloads without any compromises.

Agree! It seems like there has been less awareness and emphasis on getting ready for #CCPA as compared to #GDPR a few years ago. Enterprises are going to need to move fast to be ready.

Absolutely agree that #CCPA is coming faster and affects everyone.

Great point, Shelly. Enterprises (and brands) no longer exist in one location, while data privacy and protection laws are increasingly global and need to be proactively addressed by all.

It’s crazy. And far too few are really paying attention to #CCPA. January is going to come with a rude awakening. #AWSbackup

AWS is a great platform for running applications in the cloud. But a lot of companies are finding challenges with protecting these applications, or maybe taking a risk by trying to protect these EC2/EBS apps with snapshots alone.

I'm not sure what we mean by "traditional tech vendors" in this context, but SaaS is a key means for addressing key tech requirements on a pay-as-you-go basis when an enterprise lacks internal IT resources to do something--eg cloud data backup/protection--adequately.

EBS snapshots alone are not sufficient when it comes to data protection. And we see a lot of our users implementing one off solutions/scripts to workaround this issue

@jameskobielus We see many customers looking at #backup as an ideal workload for #SaaS. It offloads the burden of backup so they can move faster on more strategic initiatives. And improves security and compliance in the process.

I don't think it's an issue of "tech vendors can't keep up," so much as it's an issue of traditional software-release cycles can't keep pace with dynamic requirements. SaaS enables a versionless, continuous-refresh cycle for feature enhancements.

@jameskobielus SaaS is not just an opex model for procuring traditional hardware/software. We are finding customers want to first look at SaaS (no hw/sw to procure) such as Workday, ServiceNow and Salesforce to fill a business need. Clumio is doing the same for data protection.

@jameskobielus the traditional vendors are also stuck with the old model where it is impossible to ship features without shipping the extra management complexity along with the feature.
Think about it google adds new features in gmail all the time without adding complexity.