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We're nearing the final minutes of today's #crowdchat. Please feel free to ask a question or share other key lessons about #SMEs for #contentmarketing
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Kasey Stevens
Question - I don't have a huge pool of SMEs to pull from. How do you identify new potential SMEs in an organization?
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Paul Gillin
I just want to emphasize the value of injecting a little friendly competition. The panelists shared some great stories about how that has worked for them.
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Profitecture
.@kaseyastevens consider analysts or experts at partners, possibly customers
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Mimi Murray Meagher
If you are not enlisting your #SMEs to become champions for your brand, perhaps it is time you do! #SocialSMEs
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Paul Krappman
@kaseyastevens Have you tried customer svc reps, sales engineers, etc?
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victoriabsocial
@pgillin I like the leaderboards @dynamic_signal uses
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Kasey Stevens
@PaulKrappman We've already identified our Sales Engineers, but only have 3 to pull from there. ;)
Denise Bahs
@kaseyastevens everyone is an SME in their own particular area. Look at everyone as potential expt.
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Paul Krappman
@kaseyastevens How about your execs?
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Lynn Preste McGinnis
No one is off limits for me. Everyone has a story to tell.
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Kasey Stevens
@PaulKrappman Clearly they are near the top of my list. :D
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victoriabsocial
@kaseyastevens Who are the brand advocates now? The champions or fans or just people who know and love the brand. See what they have to offer.
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Paul Gillin
@denisebahs Good point. @SharonHDS said she tries to develop ambassadors into SMEs!
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Paul Krappman
@kaseyastevens They might require a bit more handholding, but they can also open the floodgates
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Paul Gillin
@LynnAMcG Yes. Story-telling is so important.
Denise Bahs
A6: who does the speaking at sessions? good SME idea.
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victoriabsocial
Yeah, @PaulKrappman - we know the value of a social CEO ... they can help set the tone and show the value.