socialauthority

Social Media Marketing
How to integrate social media into your marketing strategy.
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Top Votes
Robin Scharpf
Q4: Let's dive into your answer "Champion Integration". How do you identify and recruit champions for #socialmedia
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Denise Bahs
A4: Chocolate always works! Ha! No seriouly, make friends with the SMEs & meet from time to time.
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Kasey Stevens
Incentives - goes back to last week's convo.
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Robin Scharpf
Often you will find a few individuals already engaged in #socialmedia. Perfect champions
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victoriabsocial
A4: Identify the people who are already sharing and help them along.
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victoriabsocial
A4: use social media listening tools like @hootsuite to see who is tweeting about your brand.
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Kasey Stevens
@denisebahs Mmmm... chocolate.
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Mimi Murray Meagher
Points/contests over cash incentives.....Doughnuts!?
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Denise Bahs
A4: Provide the tools they need (even set it up 4 them)
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CatherineCameronHeld
A4 We're all in this together.
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Robin Scharpf
Yes, @denisebahs ! And provide training on company social guidelines & how to engage
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Paul Gillin
A4 Look for people who are already active and who are naturally outgoing and curious.
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Kasey Stevens
@MeagherMimi best idea yet.
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Mimi Murray Meagher
Take a look at your competition....
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Denise Bahs
agree! Grab on to those coat tails. :)
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victoriabsocial
Find different categories to put people in ... are they "experts" "fans" "friends" all are welcome.
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Kasey Stevens
Okay, getting serious now - provide tools, find those already engaged. find the outgoing social folks who can be great ambassadors for your brand.
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CatherineCameronHeld
A4 Interviewing #SMEs and taking it from there is always an option
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Paul Gillin
@MeagherMimi Yes, points over dollars. Cash rewards may make it too competitive.
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Mimi Murray Meagher
@kaseyastevens brand ambassadors are the key!
Profitecture
Q5: Another great answer to Q3: Go where your customers are. How do you find where your customers are in #socialmedia?
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Kasey Stevens
A5: HASHTAGS
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Robin Scharpf
Ask your customers where they look for information.
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victoriabsocial
A5: Sometimes you have to ask them, sometimes invite them, but sniff them out by searching on #LinkedIn, #Twitter, #Google
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Denise Bahs
A3: I like to use @twitonomy to see the habits of a particular target. Gives u insight into what they care about.
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CatherineCameronHeld
A5 ask your customers..survey them..look and see where they are.
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Kasey Stevens
Even go to those good ole LinkedIn group discussions!
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Paul Gillin
A5 Look for mentions of the company name in profiles and messages. Facebook and Twitter search have been vastly improved.
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Mimi Murray Meagher
A little social stalking....can your customers be your champions?
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CatherineCameronHeld
@denisebahs Great answer!!
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Kasey Stevens
@MeagherMimi Back to stalking... should we be worried?
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CatherineCameronHeld
@MeagherMimi absolutel! They can be the best kind via testimonials.
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victoriabsocial
A5 and don't forget @Google alerts. I also like to search for a company name on Google and then filter by "news" to see what they are up to.
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Mimi Murray Meagher
@denisebahs #twitonomy is a great way to see which #hashtags you should be targeting.
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victoriabsocial
@kaseyastevens nah ... stalking is just showing you care (in our case) :D
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Denise Bahs
@kaseyastevens maybe i should call it social sniffing. :)
Profitecture
Q2: Should #socialmedia be integrated into a biz #marketing strategy? Why or why not?
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Kasey Stevens
A2: #socialmedia is a great way to start or get in on a conversation with clients and other brands around something applicable to your business.
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victoriabsocial
A2: Yes, a business has goals and those goals can be achieved with the help of social.
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Kasey Stevens
#socialmedia is a great targeting tool.
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Denise Bahs
A2: Marketing + #socialmedia + sales = Selarketing #thenextbigthing
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victoriabsocial
A2: Every biz has a need to understand how to integrate #social media into their traditional #marketing tool kit.
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Denise Bahs
@kaseyastevens Yes! It's so great to so some "social stalking" and get the 360 view. :)
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Robin Scharpf
#Socialmedia is element of Inbound marketing (being findable) lowers the cost of leads & gets to buyer at critical stages
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Kasey Stevens
@VictorBSocial I agree - not only do they need to integrate, they need to choose the right platforms to use!
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Mimi Murray Meagher
Where are your customers, if they are on #sicialmedia your company should be also!
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victoriabsocial
@kaseyastevens Great point. People are talking about your company and the industry. You need to be in those conversations.
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Kasey Stevens
@denisebahs "Social stalking" hahaha. Love it.
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Kasey Stevens
@VictorBSocial Not only be IN them, START them
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Paul Gillin
A2 At the very least you should be listening. You don't need a strategy to do that.
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Mimi Murray Meagher
Working on some new dictionary terms today!
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CatherineCameronHeld
A2 #social should compliment current mkt strategy. If it works. Does your direct mail work? I'm not always sure about that.
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Kasey Stevens
@cathcamheldt I think direct mail is on the outs.
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CatherineCameronHeld
@kaseyastevens it's hard to support it.