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.@Victoriabsocial suggests "make it easy" to get SMEs to contribute to #b2b blog. What are ways or tools to make it easy? #inboundmarketing
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victoriabsocial
Help spark ideas to blog about based on current events. Sometimes a news story can be a good platform to jump off from.
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Robin Scharpf
Simplify the review process to make it easy for SMEs to contribute to blog
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Paul Krappman
Marketing needs to "keep a loose grip" on the message to allow #SMEs their own voice
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Robin Scharpf
Great idea, @VictoriaBSocial - arm SMEs with blog topics and ideas; or ask for reaction to a recent article.
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victoriabsocial
Don't over engineer the process with approvals and the need to conform. Make people feel welcome to explore their ideas. Information wants to be free. LD
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victoriabsocial
I suppose getting help is a reality, but it's better when it comes authentically. Have them write and you edit, rather than you write and they review.
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Mimi Murray Meagher
if the skills are really lacking, go for it!
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Sandy Rikkers
. @PaulKrappman good idea, no one likes to try to be someone they're not (don't make an #SME try to sound like Obi Won if they are really more Yoda). Exaggeration!
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Mimi Murray Meagher
@SandyRikkers like the #starwars analogy!
Denise Bahs
Make easy for SMEs 2 blog by starting it & askg 4 revisions