socialauthority

Social Selling: Finding
How can you find business opportunities using social media?
   7 years ago
#socialauthorityGet your SMEs to blogThe dos and don'ts of getting SMEs to participate in your blog.
   7 years ago
#socialauthoritySocial Selling: RelatingHow to relate to decision makers throughout the B2B buying journey.
Profitecture
Q2: Why does #SocialSelling matter?
Sandy Rikkers
A2: the old playbook is "played out"...upgrade to using Social breathes new life into old sales processes and makes them human!
Robin Scharpf
78% of sellers using #socialmedia outsell their peers
Kasey Stevens
#SocialSelling matters because social reaches more than 75% of internet users!
victoriabsocial
A2: Because more than 80% of people conduct online research and educate themselves before they approach a company.
Denise Bahs
A2: U can be a fly on the wall so to speak of your prospects wall. That spells more information on them and their needs.
Paul Krappman
The old playbook needs to be burned. #socialselling starts with listening and more listening.
Robin Scharpf
In #B2B 70% of buying process is done before contacting vendor or speaking to rep; need to be present in #socialmedia
Mimi Murray Meagher
The sales cycle has changed...customers are educated before the cycle begins .
victoriabsocial
A2: People are talking about companies and brands and you want to be aware of or part of those online conversations.
Robin Scharpf
100% of business decision makers use social media; #socialmedia is in top three sources for buyers
Profitecture
Q4: How do you initiate #socialselling within an organization?
victoriabsocial
A4: For one, it's good to get everyone trained up in social media best practices.
Robin Scharpf
A4 good chance some are already doing #socialselling but could be more effective with proper #marketing support
victoriabsocial
A4: People need to understand how to use Twitter and LinkedIn to find prospects and relevant conversations.
Robin Scharpf
To formalize #socialselling set goals, targets & provide #socialmedia training from @Profitecture
Kasey Stevens
#socialselling needs to start with social media training - something like the sweet Profitecture Social Media Bootcamp. ;)
Kasey Stevens
@RobinScharpf I agree - the @Profitecture SMB was the best way to gain #socialmedia skills!
Profitecture
Thank you @kaseyastevens . Your referral is much appreciated.
Paul Krappman
The way to any salesperson's heart is through their wallet. Show them how it makes them money.
Kasey Stevens
I will be an advocate for life. ;)
victoriabsocial
@PaulKrappman Like @RobinScharpf said 78% of sellers using #socialmedia outsell their peers.
Denise Bahs
Start with defining your goals as a TEAM and then begin with training for everyone. B sure the team is not working in silos - support each other.
Paul Krappman
#socialselling (done right) is less drudgery, more opportunity.
Mimi Murray Meagher
Management buy in always helps!
Profitecture
Q6: Profitecture's #SocialSelling training kicks off with best practices for "Finding". What are some highlights?
Sandy Rikkers
A6: using a more targeted search approach in LinkedIn
Denise Bahs
A6: We do some drilling using LinkedIn to find mutual connecting points with personal/professional contacts
Mimi Murray Meagher
Take a 360 degree approach and get a full view of your target. #socialselling
Denise Bahs
A6: I also highly recommend finding bloggers, analysts, writers and becoming their new best friend #leverage
Profitecture
What do you mean by more targeted search approach in LinkedIn? Can you give an example?
Kasey Stevens
I would see getting a full view of a target or even current client helps you target your message and value add to them personally.
Paul Krappman
#socialselling Lesson One: Listen. Listen. Listen. then Listen some more.
victoriabsocial
A6: Bring the team together to share contacts ... see who you are connected to.
Denise Bahs
for ex. I'm MSU alum. Look 4 grads during same year - LI makes suggestions based on ur connections.
Sandy Rikkers
You can be more specific, use an advanced search and look for people with specific qualities or demos...ex senior exec, 10 yrs exp, mutual groups you share
Paul Krappman
Your sales people know the top keywords they should be listening for...trust 'em. #socialselling
Mimi Murray Meagher
It's a small world, who can get you closer to your target.
Denise Bahs
...and then further search for CIO, CTO and c how many connections between.
Profitecture
What is the 360 degree approach?
Kasey Stevens
Teamwork is key - you need to share everything to help the org. So many salespeople are so protective of their contact and sharing info.
victoriabsocial
A6: Listening, of course for the questions your prospects might be asking that you can answer. Initiate and respond to relevant conversations.
victoriabsocial
Social can help give you a complete view of your potential customer. Where they hang out, what they talk about, what issues they need to solve.
Profitecture
Q5: Profitecture offers SocialSelling training. Who is it for and what is covered?
Kasey Stevens
I feel like #SocialSelling training could be for anyone, not just sales folks, but marketers and anyone acting as a voice for your org.
Denise Bahs
A5: Anyone in a b2b sales role! :)
victoriabsocial
A5: Any biz pro can get value from the training that follows along the lines of how to find, relate and engage with #B2B prospects.
Sandy Rikkers
a5: anyone in a selling role and the boss of that person :) #decisionmakers
Robin Scharpf
I'm deferring to @VictoriaBSocial our inhouse #socialselling expert
Denise Bahs
A5: Sales itself hasn't changed, but how to find, relate and engage with them has changed.
Sandy Rikkers
Good point!@kaseyastevens
Profitecture
Excellent point @kaseyastevens! "I feel like #SocialSelling training could be for anyone, not just sales folks"
victoriabsocial
A5: Any advocate for a company or brand would appreciate the concepts. Sales and marketing working together :D
Kasey Stevens
It helps to show everyone you have confidence they can sell your value prop as well as the next person. And equipping them with the tools to do so shows you care about their success too.
Mimi Murray Meagher
Always good to get the whole team on board, social selling for sales and marketing folks.
Paul Krappman
Our #socialselling class takes #socialmedia novices and hones their skills toward deal making.
Kasey Stevens
@VictoriaBSocial Sales + Marketing = lethal combination. Lethal in a good way ;). Gotta get them together to make the biggest impact.
victoriabsocial
We like to say the new ABCs are "Always Be Curious" about how you can help and not how you can sell.