socialauthority

A2: Are you thinking about ur industry on a bigger scale? #socialmedia opens ur eyes to a whole new world.

Followers, of course. Remember LinkedIn followers, too.

Likes, shares, comments and retweets indicate engagement. That's what matters most.

A2: I think students quickly realize their reach when they see how many people viewed their posts on LI.

A2: Obviously follower count is good initial metric. But, retweets and faves are better. #smbootcamp

A: I like to look at how many people "favorite" or share what I share.

. @GilbBrian authority can be measured in share of voice and engagement not frequency - many make this mistake

A2: for SMEs metrics should be simple & easy to monitor #socialmedia: connections, followers, posts, engagement

Level of engagement compared to the number of followers you have. 10K followers with only 100 engagements means your quality of followers is low #socialmedia

A2: For #marketing teams, #socialmedia metrics could include traffic to website, quality of leads, conversion rates

@furrier do you think frequency of participation can impact share of voice?

@JillianGuzinski Excellent point!

@Profitecture yes but it could also taint it; talking the most isn't always influencial; listening is powerful

@Profitecture Research has shown that frequency has a small positive impact, but quality is much more important.

here on crowdchat we measure #of posts and # of votes; if you post 50 times and only get 5 votes - hmm then what does that say

what if you post 5 times and get 50 votes - boom

Yes! You can "buy" followers, but they won't stick, so engagement is key.

A3: new opps opening up such as speaking invitations, blog comments, RT and mentions

A3: Increasing your follower count, but also look at how many people like what you share.

A3 - there are some good free online tools, but I'd keep track for delta on my follower count, as well as well as favs and RTs.

A3: A great metric not often discussed is the # of questions you get asked.

Create a list of targets and monitor your voice(mention or %) in the target conversation

A3: I am a fan of #twitter analytics. Shows your performance over time.

many of the measures do translate off line - the point above about more social invites to events etc

A3: Another good measure is how many "conversations" you get drawn into. Tweet/Re-Tweet is too finite.

A3: Agree with @MeagherMimi - Twitter's analytics give you some good directional info.

@MeagherMimi love that! and @twitonomy too!

measurement is hard bc their are more channels of social engagement and gestures that work horziontally not in one data silo

and like @sharonhds says, mentions are another good way to see if your comments are resonating.

A6: It's great to hear when someone is tapped to present or speak as a result of their prominence on social.

A6: approach with purpose and a target, rather than simply floating aimlessly.

A6: I think consistency is key. Also, people don't realize the power of a #. Especially if you have a small following.

Best way for #B2B #execs to grow social authority is be authentic, genuine, & generous with expertise.

Show execs the superstars connected to them and how their posts are getting impressions

A6: Execs can also encourage their teams to follow them :D

A6: one of my students recently got on radar of prominent blogger/analyst. boom! #success

.@sharonhds @pgillin calls that the "aha moment". We love those.

A6 Consistent posting and being on message within their business focus.

@sharonhds yes! that's a win win for everyone. :)

A6 Agree with @denisebahs again. Execs should define a clear persona on social networks.

A6 Have a definition of what you plan to talk about. It helps to have a distinctive voice, too: professorial, snarky, fun, etc.

A6: Execs can do a lot to bolster their company image by being real on social ... helping/supporting/responding.

@sharonhds So glad you joined us again, @sharonhds!

A5. Similar to Twitter, look for shares, likes, comments, shares.

A5: Likes and comments. Still working on increasing my #instagram following!

A5: rather than look at numbers on FB, I'd look at enagement. R ur "friends" sharing ur posts?

A5 - IG is tricky - other can counting likes & comments per photo, and new follows, I'm not sure how to measure.

Facebook has a complicated privacy setting so global monitoring is hard (with algorithms) Twitter is the best imo

A5: Facebook has made it so hard to get organic reach, those "likes" have become precious.

Problem with social platform data monitoring is they are silo'd and brands/people are parasitic to them and each networks doesn't share; I like active data where the brands control the data they activate

@VictorBSocial Agreed. Followers are very important on Facebook as they are making it harder and harder to NOT run paid ads in order to reach your audience

this problem is why brands are moving away from Facebook pages and focusing on engagment where the value is shifting to their "owned properties"

@furrier Yes, Facebook is making organic engagement nearly impossible for brands.