
Brian Gilb28
















Q2: What are some basic and general metrics our students can look at to see if their #socialauthority is growing?
Denise Bahs
A2: Are you thinking about ur industry on a bigger scale? #socialmedia opens ur eyes to a whole new world.

Paul Gillin
Followers, of course. Remember LinkedIn followers, too.

Paul Gillin
Likes, shares, comments and retweets indicate engagement. That's what matters most.

Mimi Murray Meagher
A2: I think students quickly realize their reach when they see how many people viewed their posts on LI.

Paul Krappman
A2: Obviously follower count is good initial metric. But, retweets and faves are better. #smbootcamp

victoriabsocial
A: I like to look at how many people "favorite" or share what I share.

John Furrier
. @GilbBrian authority can be measured in share of voice and engagement not frequency - many make this mistake

Profitecture
A2: for SMEs metrics should be simple & easy to monitor #socialmedia: connections, followers, posts, engagement

Jillian Guzinski
Level of engagement compared to the number of followers you have. 10K followers with only 100 engagements means your quality of followers is low #socialmedia

Profitecture
A2: For #marketing teams, #socialmedia metrics could include traffic to website, quality of leads, conversion rates

Profitecture
@furrier do you think frequency of participation can impact share of voice?

Paul Gillin
@JillianGuzinski Excellent point!

John Furrier
@Profitecture yes but it could also taint it; talking the most isn't always influencial; listening is powerful

Paul Gillin
@Profitecture Research has shown that frequency has a small positive impact, but quality is much more important.

John Furrier
here on crowdchat we measure #of posts and # of votes; if you post 50 times and only get 5 votes - hmm then what does that say

John Furrier
what if you post 5 times and get 50 votes - boom

victoriabsocial
Yes! You can "buy" followers, but they won't stick, so engagement is key.