socialauthority

Instagram for B2B
Does Instagram deserve top billing for B2B engagement for a brand? for professionals?
   7 years ago
#socialauthorityWord of Mouth & SocialTips for leveraging social media to boost your organization's word of mouth marketing
   7 years ago
#socialauthorityB2B Social SellingBest practices and advice for B2B Social Selling
Robin Scharpf
Let's get this party started! Q1: How are #B2B Organizations using #Instagram?
Brian Gilb
they are mostly using it to build their brands to help them showcase their company to others. #instagram #b2b
Paul Krappman
A1: Successful #B2B brands are using #instagram to create tone through imagery. It is impactful.
Profitecture
Companies with tons of visual assets are using it like Pinterest boards.
Denise Bahs
A1: Instagram: Allowing the public in for a peek at what goes on behind the scenes.
Paul Krappman
A1: I see that many, like #IBM #HP and even #Lockheedmartin are using it to convey a human side.
Brian Gilb
@profitecture agreed. Companies that have a lot of physical products to take photos of do really well on #instagram.
Profitecture
A1: #Instagram is a good way to share visuals of what's going on inside the company.
Brian Gilb
Companies can also use it at events to help engage and showcase others. #B2B #instagram
Mimi Murray Meagher
A1: To humanize their company and share company news! #instagram #socialauthority
Profitecture
A1: Like Twitter, it is good for sharing activity at events.
Robin Scharpf
Q4: What are elements of a successful #Instagram presence for #B2B?
Paul Krappman
Q4: There is no substitute for cleverness when it comes to #instagram for #b2b.
Mimi Murray Meagher
It's all about building trust, and #Instagram is one more place to do that!
Brian Gilb
A4: Regular posting schedule and a good stream of content thats visually appealing. #Instagram #B2B
Denise Bahs
A4: Instagram: Getting outsiders engaged - it's all about the people! Faces, not just products!
Paul Krappman
Q4: Visual oriented social channels like #instagram demand that you "plan your tone" ahead of time.
Robin Scharpf
A huge marketing budget is an element of successful #b2b #instagram presence
Profitecture
A4: Invite your followers to share their images. Stay true to your identity.
Brian Gilb
A4: Keeping a good balance between images of the company, products, events, and other engaging elements that don't come off as to sales like. #Instagram #B2B
Brian Gilb
I disagree. I think companies can be successful with #Instagram on a low budget. Even a menial presence can have an effect. #B2B
Paul Krappman
A4: You need a lot of $$ to post some of the great photos I see from the big #b2b brands
Mimi Murray Meagher
A4: Big bucks, but you can always utilize mobile tools at hand!
Robin Scharpf
Q6: Would you encourage your #SocialMedia Boot Camp students to be active on #Instagram? Why or why not?
Paul Krappman
A6: I would only recommend #instagram to our #smbootcamp (ers) if they sit down and plan it first. (1of2)
Brian Gilb
A6: Absolutely. In a few years that might be an emerging market for #B2B, as this is one of the stronger and fastest growing #socialmedia platforms today. #Instagram
Denise Bahs
A6: I tell my students to focus on LinkedIn and Twitter - more opp for engagement. #socialmedia
Paul Krappman
A6: #Instagram can be a time suck if you aren't sharing with "purpose." (2of2)
Mimi Murray Meagher
I would recommend to use it personally, even to have fun then take it professional!
Robin Scharpf
A6: I would encourage #instagram if they have a HUGE marketing budget and don't need to show results
Brian Gilb
@denisebahs True, #Instagram doesn't have the best engagement. However the power of images can have the same power as engagement (might be even more so at some point) #Instagram
Profitecture
A6: Like other networks, it can be a good place to source content, but not the first choice to focus.
Mimi Murray Meagher
I am also a fan of #hyperlapse by #instagram, another cool tool!
Denise Bahs
A6: Don't mean to be a hater, but I agree with @RobinScharpf , it takes a big budget! #socialmedia
Brian Gilb
I don't think you need a large #marketing budget to have a successful #instagram platform for #B2B.
Mimi Murray Meagher
Don't forget #instagram is where young audiences are now spending their time, maybe it's worth the marketing $$!
Robin Scharpf
Q3: What #B2B organizations are using #Instagram successfully?
Paul Krappman
A3: I love what #mailchimp is doing. It's tough to pull off a poop emoji in #B2B, but they did it.
Denise Bahs
@PaulKrappman My son introduced to that one! :P
Profitecture
A3: I always point to #GE ... they bring good things to life!
Brian Gilb
A3: @Mailchimp has a engagement rate of 3.98% on all of their posts. For near 10,000 followers, thats significant. #Instagram. #B2B
Brian Gilb
A3: @Fedex also has an engagement rate around 3.5% for their 11,000 followers. Not too bad. #Instagram #B2B
Brian Gilb
A3: IBM has an engagement rate of about 4% for their 10k followers. Probably the best out of most of the #B2B sphere. #Instagram
Brian Gilb
A3: The company my father works for @CBRE has a great #Instagram as well. Who knew?
Robin Scharpf
Final minutes, any final thoughts on #instagram for #b2b?
Brian Gilb
#Instagram can be used effectively for #B2B brand building. #forthewin #standyourground
Paul Krappman
I would say take a shot at posting some images on #instagram that show the human side of your biz.
Profitecture
Take a look and see what others are doing before jumping in.
Mimi Murray Meagher
Don't knock it, use #instagram to humanize your company and stay on trend with the upcoming generation! #socialauthority
Denise Bahs
A8: Get over your selfie! ha! #instgram
Paul Krappman
It can never hurt to show your human side in #b2b.