#socialauthority - CrowdChat

B2B Social Selling

Best practices and advice for B2B Social Selling

#socialauthority @robinscharpf @profitecture b2b socialselling sales

LeaderBoard

#socialauthorityInstagram for B2BDoes Instagram deserve top billing for B2B engagement for a brand? for professionals?

#socialauthoritySocial Selling MindsetDiscussion and tips for getting your B2B team into a social selling state of mind.

Stream Ended

Establishing a secure connection

Robin Scharpf21

Q4: What are benefits of #socialselling?

[+] Show Hidden Comments

A4: We've heard from many of our students that they're replacing cold-calling time w/ #social to great benefit.

A4: Meeting people anywhere, not just where u can be physically. #socialselling

A4: Since its through #socialmedia, there are a lot of analytics associated to engagement. Makes it easier to track and see how effective your #socialselling

A4: 78% of salespeople using social media outsell their peers.
Source: Social Media and Sales Quota Survey

Mimi Murray Meagher

A4: Stats are reporting higher sales than non-savvy sellers! http://onforb.es/1GG... #socialselling

A4: and learning more about your own business/industry! another benefit of #socialselling

#SocialSelling advantage is how much you can learn before making a first call

Jacobo Gonzalez

A4 - For many people, it may represent a new channel to make sales. Growth growth growth...It's also traceable, dynamic, goes beyond physical location...

Mimi Murray Meagher

nurture relationships before that first call!

.@MonicaZent says "Potential investors, employees, colleagues, clients & customers literally at your fingertips"

Robin Scharpf12

Q3: What #B2B organizations are doing #socialselling well?

[+] Show Hidden Comments

.@rasmusalmqvist at #cisco puts on a clinic everyday with the way he utilizes #socialselling techniques.

.@ConstantContact does a good job. Their description says they empower small businesses and organizations to create and grow customer relationships...#smb

A3: @blosey51 @RamHimmatraopet does a great job with #B2B #socialselling!

A3: @Intel uses hashtags really well and focuses around a theme.

@Salesforce does really well to engage audiences with a lot of best practices

A3: @oracle is another one that uses #socialselling well in the B2B sphere.

A3: @IBM is another good example http://startuphook.c...

Mimi Murray Meagher

@generalelectric @Boeing @JohnDeere

.@PaulKrappman Agree! @rasmusalmqvist exels at #socialselling

A3: @Generalelectric is good with #socialselling too. They focus on engagement and less on sales pitches.

A3: @constantcontact does a fantastic job with #socialselling

.@GilbBrian great point. Sales pitches in social media is a turn off

@constantcontact doesn't use an in your face selling approach. great content creation.

@denisebahs I'm a big fan of blosey51

Robin Scharpf10

Q1: Is social media a colossal waste of time for B2B sellers?

[+] Show Hidden Comments

A1: Absolutely not. #socialselling finally allows sellers to connect w/ prospects in a meaningful way before pitching a thing.

Mimi Murray Meagher

A1: Continually becoming more important, but not everyone is on the bandwagon!

A1: depend on what social media platform you work on. If you have enough of a market on the platform, then its worth it.

A2: No way! Peeps are missing the boat if not using #socialmedia in their communication platforms.

@MeagherMimi There is plenty of room on the #socialselling bandwagon.

A2: Not at all :D #B2B decision makers are people, too and they are looking for info and reviews.

A1: Also, the B2B world does not evolve as fast as the social media world does, so its taking time for B2B to catch up in this sphere.

A2: Sales teams that use social selling techniques exceed their quota 31% more than non-users. Just sayin.

.@KiteDesk released study: 74% of sellers who beat their quota by 10%+ say they have an excellent understanding about the use of #socialmedia

Students say "I can't believe how many people are watching my tweets!" when they get into it #socialselling

A1: B2B marketers who use Twitter generate 2X as many leads as those that do not.

Last question, Q6: How do you get started with #socialselling?

[+] Show Hidden Comments

A6: Build a professional profile. Ensure you have your contact information in there.

A6: Make a list of companies/prospects to target, find them and engage. #socialselling

To get started w/ #socialselling, make sure your #linkedin profile highlights expertise & invites engagement.

Mimi Murray Meagher

A6: Solid profiles across the board. Add your profiles to you electronic signature and be helpful not salesy! #socialselling

A6: don't forget to tap your #network for introductions

A6: Make a list of your dream team clients and then find them/follow them and start listening.

A6: And don't forget friends from the past http://profitecture....

Moving on to Q2: How do you define #socialselling?

[+] Show Hidden Comments

A2: #Socialselling is bringing a mindset of social engagement to traditional sales.

Does a LinkedIn Profile count as #socialselling?

A2: #SocialSelling is the concept of engaging your target market through #socialmedia in a way that adds values to their business

depends on what you use it for and if you actively engage your audience

A2: Entering the world of social media to engage with your peers, tap them on the virtual shoulder! #socialselling

A2: #Socialselling utilizes #socialmedia tools to create engagement at a deeper level than traditional tactics.

Do #sellers use term #engagement or #relationships?

A2: Using social signals to better educate yourself about your prospects and clients.

Proper #Socialselling tactics allows sellers to "know" a prospect even before contact.

Your LinkedIn Profile is just the beginning. :)

Mimi Murray Meagher

A2: Creating personal connections with your buyer to increase the probability of a sale. #socialselling

its more of a combination of other social media. If its just #LinkedIn, its not taking advantage of the full spectrum

#SocialSelling = Listening to customers + spotting biz opportunities + nurture relationships

A2: You can learn about your customers and get closer to them online and in a shorter period of time using social media.

I lean toward #engagement

Mimi Murray Meagher

Buyers are educated, #socialselling allows for a warm welcome instead of a cold call via @pgillin

Jacobo Gonzalez

A2 - #SocialSelling is knowing how to use social media in four favor to generate sales/leads.