socialauthority

Social Selling Mindset
Discussion and tips for getting your B2B team into a social selling state of mind.
   5 years ago
#socialauthorityB2B Social SellingBest practices and advice for B2B Social Selling
   5 years ago
#socialauthorityIs Snapchat B2B ready?Snapchat membership is booming. Is it time for B2B to prioritize?
Paul Gillin
Tweet chat Q2 How do you develop a #socialselling mindset?
John Furrier
you must be data driven to start
Profitecture
A2: ABC for Always Be Curious #socialselling
Paul Krappman
A2: The #socialselling mindset can be developed by tuning into your prospects' buying language. It will differ from one opportunity to the next.
Brian Gilb
A2: Always be selling (as the regular sales mindset goes) but engage and listen more.
Profitecture
A2: Become a cyber sleuth to learn about your customers and what they care about. #socialselling
Brian Gilb
@furrier Hey Jon. Thanks for joining us today.
Denise Bahs
A2: Dev a targeted list of prospects and sniff them out on the social channels. Engage w them via comments, posts, tweets
Mimi Murray Meagher
"I'd rather focus on #socialselling than make 100 cold calls/day" per @BIKALogy
John Furrier
. @pgillin the mindset is like guys at @Mintigo - data guys who once worked on catching the bad guys now use data to find the good guys http://www.huffingto...
CatherineCameronHeld
A2 Embrace the concept of listening, engaging. Don't broadcast!
Robin Scharpf
A2: Develop #socialselling mindset by listening to customers and using best practices taught by @profitecture
John Furrier
great to be here. I love this chat bc it's all about engagement data and love the notion of social selling but it's different from email marketing
Denise Bahs
@furrier Thanks for sharing!
Brian Gilb
@JaneScandurra the Marines used to tell me that all the time. Guess it carries over into business.
Jane Scandurra
A2: Don't SELL. Advise and educate is the soft sell for #socialselling.
Jane Scandurra
A2: Or...Sell more by NOT selling. #socialselling
Denise Bahs
A2: Tap people on the shoulder in social channels, rather than shouting from the mountain top. #socialselling
Paul Krappman
A2: With #socialselling, your prospects will tell you when they are ready to be sold.
Paul Gillin
Q4 What are some real-world examples of successful #socialselling?
Denise Bahs
A4: Gained the attention and resulting press by commenting and making friends w analyst bloggers
Profitecture
A4: When you answer a question in a LinkedIn Group and it results in an offline conversation that leads to a sale :D
Jane Scandurra
A3: @GeneralElectric does a fabulous job in Twitter, with deep listening and active engagement over key solution areas. #socialselling
Lori Richardson
A4: this week? 2 new clients from combo LI, Twitter, blog
CatherineCameronHeld
A4 in my previous role in mkt, every event resulted in a sale, supported by elevated social #socialselling worked!
Paul Gillin
#SocialSelling excellence: Constant Contact on Facebook http://ow.ly/NSEVI
Denise Bahs
A4: Bloggers LUV comments AND gives them inspiration to write about you #socialauthority
John Furrier
we build a prototype in CrowdChat 3yrs ago; it's freaking hard as you know what. Data silos are killing the ability to write great software
Jane Scandurra
A4: Touching base with my LinkedIn network and being genuinely curious about what they're doing and offering guidance has lead to a number of new opptys for me. #sociaselling
Dominique Lahaix
segmentation and targeting is key. you can's just listen in the void
John Furrier
to self pimp crowdchat plus data generates a social microsite like what IBM and HP are now doing interconnectgo.com and hpdiscover.social designed for social and ungated content
Jane Scandurra
A4: Searching LinkedIn and leveraging mutual contacts got me on national tv! :) #socialselling
John Furrier
success in social is focus on winning the audience; don't choke them for email address; provide great realtime UX and then let them "opt in" on their own #newway
Profitecture
@Dominiq That's why we recommend listening first and using tools like @HootSuite to organize the streams.
Paul Gillin
#B2B #SocialSelling excellence: Element14 engineer community http://www.element14...
Dominique Lahaix
@Profitecture listening to who? to sell one need to be ultra focused. that s why we map people first
Lori Richardson
@PaulKrappman ugh. I hate that phrase.... pros have always helped
Paul Krappman
@scoremoresales I agree, but there are so many that come to the effort with the older "pitch first" mindset.
Paul Gillin
Q1 What do we mean by a #socialselling state of mind?
Paul Krappman
#socialselling requires a "listen first" state of mind. Your prospects will lead you.
Brian Gilb
A1: To always keep your potential clients in mind and engage them with content that enriches their lives.
Denise Bahs
A1: I think of #socialselling as a more aggressive/friendly approach - engaging rather than simply broadcasting.
Profitecture
A1: Using social media to be more relevant to your present and future customers.
Robin Scharpf
A1: recognizing #socialmedia as a tool in your #sales belt for building relationships & finding business opportunities
Mimi Murray Meagher
A1: To build your brand loyalty and nurture sales relationships via social #socialselling
CatherineCameronHeld
A1 at a basic level, #socialselling is utilizing the social channels to engage
Paul Gillin
#socialselling is about building relationships prior to moving in for the sale.
Brian Gilb
A1: its also a social media sales mindset without being too "Sales" like.
Paul Gillin
Ultimately, #socialselling is about people doing business with people.
Jane Scandurra
A1 Using social media to become a valued, trusted advisor to clients.
Jane Scandurra
A1 Using social media to become a valued, trusted advisor to clients. #socialselling
John Furrier
. @pgillin social selling state of mind is not about selling but aligning with people to win the mindshare first vs pushing a sales pitch