socialauthority

Is Snapchat B2B ready?
Snapchat membership is booming. Is it time for B2B to prioritize?
   7 years ago
#socialauthoritySocial Selling MindsetDiscussion and tips for getting your B2B team into a social selling state of mind.
   7 years ago
#socialauthorityDoes Blogging Still MatterWith so many B2Bs on the #blog wagon, can our team still benefit from a blog?
Profitecture
Q2. How can a #B2B brand overcome the impermanence of #snapchat messages?
Paul Krappman
A2: I suppose a steady stream of visually oriented brand messages would be the way to engage your community on #snapchat
Brian Gilb
A2: Snapchat can be used as a supplement with other social media platforms for limited time offers and special engagement for their followers on that platform.
Denise Bahs
A2: By going viral like here http://mwpartners.co...
CatherineCameronHeld
A2 Discover has rolled out a new feature which allows great functions! CNN, Daily Mail, Yahoo, etc....
Profitecture
A2: I believe there are @snapchat stories that work like @storify to help you collect/share snaps. http://blog.snapchat...
Paul Krappman
#snapchat messages should have specific and immediate call to action.
CatherineCameronHeld
A2 Sometimes a "sneakpeak" on a product roll-out is great
Brian Gilb
My guess is that #Snapchat will roll out more features in the near future that will give businesses more tools.
Denise Bahs
@audi had a wonderful #snapchat campaign featuring a very uninterested dog during superbowl.
Jacobo Gonzalez
A2- No need to overcome it, I think. Embrace it, get creative (because that's easy =/ )
Brian Gilb
The impermanence also forces businesses to be concise in their messages, just like #Twitter.
Profitecture
A2: The travel companies are doing some cool stuff, like @CNTraveler taking people on virtual tours. #snapchat
Profitecture
Q1. #Snapchat for #B2B. Really?
Paul Krappman
A1: I can be persuaded, but I think the entire concept of #snapchat is incompatible with #B2Bsocial
Denise Bahs
A1: I'm still new to #snapchat (OLD) and see applications for b2C but not sold on b2b yet.
Brian Gilb
A1: #Snapchat is one of the fastest growing #socialmedia platforms today.
Profitecture
@GilbBrian That is so interesting to me ... more so than Instagram?
Brian Gilb
A1: Its still in its younger stages, but the platform is ripe for B2B to start
CatherineCameronHeld
A1 Really! People said Facebook and Instagram were not for #b2b...now look what happened!
Brian Gilb
@paulkrappman maybe not as much as #Instagram right now, but its on its way
Brian Gilb
@cathcamheldt You're right. The platform evolves to support businesses so they can make a revenue. Thats what #Snapchat is working on
Paul Krappman
@cathcamheldt #facebook and #instagram for #b2b is still unproven for any but the largest brands.
Jacobo Gonzalez
A1 - I think that with it can be a great comms tool to show "things" that support a mkt strategy. Also, it could connect your company to millennials. I'd follow the lead of the "Discover" section.
John Furrier
I don't see snapchat ready for b2b
Profitecture
@JacobSoSocial Yes! Discover is doing some fun stuff.
Paul Krappman
Thanks, @JacobSoSocial ... good insight.
Profitecture
Q4. If you are using SnapChat, do you find it easy to use?
Brian Gilb
A4: Yes. Its incredibly easy to use for people who use smart phones and apps on a daily basis...
Denise Bahs
A4: once again (OLD), no
Paul Krappman
.@GilbBrian is it as easy to use as #slack?
Paul Krappman
A4: I have played around with #snapchat. It is intuitive, but still doesn't rise to the level of replacing #texting.
Brian Gilb
@paulkrappman (Brian to himself) Goosefraba..... GOOOOOSFRABA
Profitecture
A4: From what I have seen and heard, it comes easily to those who have grown up with smartphones as their primary mode of communication.
Denise Bahs
A4: NONE of my friends (except Catherine) use it. That's a problem for (OLD) people.
Jacobo Gonzalez
A4 - Kinda...once you get 1-2 basic things, it's pretty straight forward. I struggled at first with the no-comments thing.
Profitecture
Q6: To be an effective #B2B tool, do you have to use some #B2C tactics with #snapchat? Do you have examples?
Denise Bahs
A6: It's gotta be entertaining! Dull=bad.
Profitecture
A6: Visuals are certainly important for all social channels, but particularly for #snapchat
Brian Gilb
A6: No. Same rules for #B2B on regular social media platforms applies to #Snapchat. Offer content that will engage others
CatherineCameronHeld
A6 #SnapChat stories a 24-hour narrative
Paul Krappman
A6: Again, you have to think visually - like Instagram, to use #snapchat effectively. See @Intel
CatherineCameronHeld
A6 Listen. And be an early adopter when appropriate.
Profitecture
A6: Yes! The stories aspect seems to be the most relevant for #B2B as you can keep them around longer. #snapchat
Denise Bahs
A6: @GeneralElectric has great Moon Landing campaign (ie. INTERESTING)
Profitecture
Q5: Do you use it or see it as a "replacement" for text messages? #snapchat
CatherineCameronHeld
A5 No, not texting - offers much more!
Brian Gilb
A5: not really. The visual aspect of it is the main idea and pulls the most engagement. Texting is seperate
Profitecture
A5: I see most people using it for capturing images. #snapchat
Paul Krappman
A5: From a marketing perspective, for me, I don't want another app unless it is very high value. #notsold
Jacobo Gonzalez
A5 - Not really. #WhatsApp will be replacing traditional text messages though. #divination
Profitecture
@JacobSoSocial Good point ... where is #WhatsApp in this picture?
CatherineCameronHeld
A5 Agreed! I've gone from #WhatsApp to #Viber. Best for international.
Denise Bahs
A5: Will b interestg to c if kids will still like it w wrinkes etc.as they age.
Jacobo Gonzalez
I've been on #WahtsApp for like 5 years now. It's my most used app. Great for group messaging. re B2B, in #Mexico there are small startups and restaurantes that use #WhatsApp as their primary mean of communications.