socialauthority

A2: I suppose a steady stream of visually oriented brand messages would be the way to engage your community on #snapchat

A2: Snapchat can be used as a supplement with other social media platforms for limited time offers and special engagement for their followers on that platform.

A2: By going viral like here http://mwpartners.co...

A2 Discover has rolled out a new feature which allows great functions! CNN, Daily Mail, Yahoo, etc....

A2: I believe there are @snapchat stories that work like @storify to help you collect/share snaps. http://blog.snapchat...

#snapchat messages should have specific and immediate call to action.

A2 Sometimes a "sneakpeak" on a product roll-out is great

My guess is that #Snapchat will roll out more features in the near future that will give businesses more tools.

@audi had a wonderful #snapchat campaign featuring a very uninterested dog during superbowl.

A2 @GilbBrian totally agree!!!

A2- No need to overcome it, I think. Embrace it, get creative (because that's easy =/ )

The impermanence also forces businesses to be concise in their messages, just like #Twitter.

A2: The travel companies are doing some cool stuff, like @CNTraveler taking people on virtual tours. #snapchat

Really...

A1: I can be persuaded, but I think the entire concept of #snapchat is incompatible with #B2Bsocial

@PaulKrappman how so?

A1: I'm still new to #snapchat (OLD) and see applications for b2C but not sold on b2b yet.

A1: #Snapchat is one of the fastest growing #socialmedia platforms today.

A1: #snapchat is for #shortattentionspantheatre.

@GilbBrian That is so interesting to me ... more so than Instagram?

A1: Its still in its younger stages, but the platform is ripe for B2B to start

A1 Really! People said Facebook and Instagram were not for #b2b...now look what happened!

@paulkrappman maybe not as much as #Instagram right now, but its on its way

@cathcamheldt You're right. The platform evolves to support businesses so they can make a revenue. Thats what #Snapchat is working on

@cathcamheldt #facebook and #instagram for #b2b is still unproven for any but the largest brands.

A1 - I think that with it can be a great comms tool to show "things" that support a mkt strategy. Also, it could connect your company to millennials. I'd follow the lead of the "Discover" section.

I don't see snapchat ready for b2b

@JacobSoSocial Yes! Discover is doing some fun stuff.

Thanks, @JacobSoSocial ... good insight.

A4: Yes. Its incredibly easy to use for people who use smart phones and apps on a daily basis...

A4: once again (OLD), no

A4 I'm a newbie. Great article for B2B @b2bnewsnetwork http://bit.ly/1B5LPi...

.@GilbBrian is it as easy to use as #slack?

A4 Boo. Hiss.

A4: I have played around with #snapchat. It is intuitive, but still doesn't rise to the level of replacing #texting.

@paulkrappman (Brian to himself) Goosefraba..... GOOOOOSFRABA

A4: From what I have seen and heard, it comes easily to those who have grown up with smartphones as their primary mode of communication.

Agreed.

A4: NONE of my friends (except Catherine) use it. That's a problem for (OLD) people.

A4 - Kinda...once you get 1-2 basic things, it's pretty straight forward. I struggled at first with the no-comments thing.

A6: It's gotta be entertaining! Dull=bad.

A6: Visuals are certainly important for all social channels, but particularly for #snapchat

A6: No. Same rules for #B2B on regular social media platforms applies to #Snapchat. Offer content that will engage others

A6 #SnapChat stories a 24-hour narrative

@cathcamheldt totally agree.

A6: Again, you have to think visually - like Instagram, to use #snapchat effectively. See @Intel

A6 Listen. And be an early adopter when appropriate.

A6: Yes! The stories aspect seems to be the most relevant for #B2B as you can keep them around longer. #snapchat

A6: @GeneralElectric has great Moon Landing campaign (ie. INTERESTING)

A5 No, not texting - offers much more!

A5: not really. The visual aspect of it is the main idea and pulls the most engagement. Texting is seperate

A5: I see most people using it for capturing images. #snapchat

A5: no

A5: From a marketing perspective, for me, I don't want another app unless it is very high value. #notsold

A5 - Not really. #WhatsApp will be replacing traditional text messages though. #divination

Apologies for being a #snapchat #curmudgeon

@JacobSoSocial Good point ... where is #WhatsApp in this picture?

A5 Agreed! I've gone from #WhatsApp to #Viber. Best for international.

A5: Will b interestg to c if kids will still like it w wrinkes etc.as they age.

I've been on #WahtsApp for like 5 years now. It's my most used app. Great for group messaging. re B2B, in #Mexico there are small startups and restaurantes that use #WhatsApp as their primary mean of communications.