
Paul Gillin27



















Q3: What are some of the requirements of a good WOM campaign?

Profitecture
A3: To have a good story to tell.

Paul Gillin
Be interesting, remarkable, memorable. You have to stop people in their tracks.

Profitecture
A3: Be so remarkable people can't help talking about it.

Mimi Murray Meagher
A3: Leveraging your social networks with #WOM

Brian Gilb
A3: Knowing your audience that you want to spread to, and knowing what interests and wows them

Paul Krappman
A3: Nowadays, a good WOM campaign revolves around a hypersimple idea or character that becomes the buzz at the water cooler.

Robin Scharpf
A3: qualities of #WOM: distinctive, unique, quality, personal

Paul Gillin
One of my favorite #WOM campaigns was the Troy Public Library. Low online component, mostly yard signs. http://www.citylab.c...

Brian Gilb
Creating something that 'shocks' or makes people laugh
Denise Bahs
A3: Be provacative - don't shy away from controversy.

Profitecture
A3: Be timely - people like to feel they have a scoop on something no one else knows about.

Robin Scharpf
.@Profitecture @HelloFlo has a great, untold story to tell!
Denise Bahs
A3: put a human face on it. #WOM

Mimi Murray Meagher
A3: have something that pulls heart strings #icebucketchallenge

Profitecture
@MeagherMimi so true!

Profitecture
A3: I'm waiting for someone to mention cat videos.
Denise Bahs
@MeagherMimi That was fantastic!

Brian Gilb
I've got a whole hard drive waiting to upload. Just ask @Profitecture

Paul Gillin
@Profitecture Here's my Ice Bucket Challenge video. https://www.facebook...

Profitecture
You're a braver man than me :D