socialauthority

Word of Mouth & Social
Tips for leveraging social media to boost your organization's word of mouth marketing
   9 years ago
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   9 years ago
#socialauthorityInstagram for B2BDoes Instagram deserve top billing for B2B engagement for a brand? for professionals?
Top Votes
Paul Gillin
Q3: What are some of the requirements of a good WOM campaign?
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Profitecture
A3: To have a good story to tell.
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Paul Gillin
Be interesting, remarkable, memorable. You have to stop people in their tracks.
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Profitecture
A3: Be so remarkable people can't help talking about it.
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Mimi Murray Meagher
A3: Leveraging your social networks with #WOM
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Brian Gilb
A3: Knowing your audience that you want to spread to, and knowing what interests and wows them
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Paul Krappman
A3: Nowadays, a good WOM campaign revolves around a hypersimple idea or character that becomes the buzz at the water cooler.
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Robin Scharpf
A3: qualities of #WOM: distinctive, unique, quality, personal
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Paul Gillin
One of my favorite #WOM campaigns was the Troy Public Library. Low online component, mostly yard signs. http://www.citylab.c...
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Brian Gilb
Creating something that 'shocks' or makes people laugh
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Denise Bahs
A3: Be provacative - don't shy away from controversy.
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Profitecture
A3: Be timely - people like to feel they have a scoop on something no one else knows about.
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Robin Scharpf
.@Profitecture @HelloFlo has a great, untold story to tell!
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Denise Bahs
A3: put a human face on it. #WOM
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Mimi Murray Meagher
A3: have something that pulls heart strings #icebucketchallenge
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Profitecture
@MeagherMimi so true!
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Profitecture
A3: I'm waiting for someone to mention cat videos.
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Denise Bahs
@MeagherMimi That was fantastic!
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Brian Gilb
I've got a whole hard drive waiting to upload. Just ask @Profitecture
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Paul Gillin
@Profitecture Here's my Ice Bucket Challenge video. https://www.facebook...
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Profitecture
You're a braver man than me :D
Paul Gillin
Q2: What are some of the best WOM brands you can think of?
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Denise Bahs
A2: Redbull and Zappos!
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Robin Scharpf
A2 #IBM @SmarterPlanet is one of my fav #WOM
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Brian Gilb
A2: Stone brewery does a great job with this. They use 0 advertising and most of their success is due to WOM
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Profitecture
A2: Trader Joe's. They don't advertise. People tell each other about the food and how fun it can be.
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Denise Bahs
A2: @zappos has the best customer service. It gets talked about #WOM #socialmedia
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Robin Scharpf
A2: & more recently @HelloFlo - incredible job with video such as #periodfairy ‪https://youtu.be/D-QCF2zgRSs
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Brian Gilb
@denisebahs Zappos is a good one
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Mimi Murray Meagher
A2: Chipotle
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Paul Gillin
Apple, naturally. And @Costco does no paid marketing at all. strictly #WOM.
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Profitecture
Disney, of course, but they do advertise.
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Denise Bahs
@RobinScharpf Thx Robin! I'll have to check out @HelloFlo
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Paul Krappman
A2: I love the brand work Old Spice, DosEquis do around #WOM
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Paul Gillin
In my view #WOM doesn't exclude advertising. Disney and Apple do a lot of advertising, but their WOM is excellent.
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Profitecture
@PaulKrappman Some fun commercials!
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Robin Scharpf
A2: #TedTalks is another great example of #WOM gone good
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Mimi Murray Meagher
#likeagirl
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Paul Gillin
@PaulKrappman Old Spice is a good example of hybrid #WOM. There was paid TV but also an online-only component on YouTube that went viral.
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Brian Gilb
You guys remember when Jimmy Kimmel did the fake "twerking" video? Good example of how WOM on social media can spread just by a simple video.
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Denise Bahs
@RobinScharpf I love #TedTalks! So inspirational!
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Paul Krappman
Ads can be used as a launching pad for #WOM
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Brian Gilb
Online reviews are an excellent form of WOM
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Denise Bahs
A2: @Starbucks secret coffee flavors not listed anywhere! great ex of #WOM
Paul Gillin
Q4: How can WOM campaigns backfire? Can you think of any examples?
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Robin Scharpf
#WOM backfire: Electrolux used the following in the U.S.: “Nothing sucks like an Electrolux.”
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Paul Krappman
Parody. You have to be ready for it. Even the best campaigns can lose effectiveness when they become a joke.
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Denise Bahs
A4: know your customer! Ex: JP Big Bank #fail
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Robin Scharpf
#WOM backfire can be fueled by lack of consideration with translation
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Mimi Murray Meagher
A4: Bad news travels fast!
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Profitecture
A4: You have to be careful to check what words mean in different languages.
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Paul Gillin
#AskJPM was one of the great #WOM fiascoes ever. http://www.newyorker...
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Paul Krappman
.@profitecture - Great point. What's funny "here" might be insulting "there."
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Paul Gillin
@RobinScharpf Was Electrolux a backfire? Sounds clever to me.
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Denise Bahs
A4: employees not watching what they tweet #drunktexting
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Paul Gillin
You need to always think about what could go wrong, particularly if you're a controversial company.
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Denise Bahs
Attack of the Customer has some great examples of this by our moderator today! @pgillin
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Paul Gillin
McDonald's' disastrous #McDStories campaign from 3 years ago continues to haunt it. http://www.businessi...
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Brian Gilb
There were some hashtags during the olympics that got hijacked that turned really bad. Can't remember what they were
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Profitecture
A4: Companies can sometimes not be prepared for the traffic, like when Missoni launched on Target. http://www.retailcus...