GreenCloud

Big Data & Efficiency
How Big Data can drive sustainability in the data center and cloud with insights into efficiency.
Rayno
Q4: What are some impediments for businesses moving to a #GreenCloud approach?
Tate Cantrell
Impediments to #GreenCloud are more mental than practical.
Pankaj Fichadia
We need the change the "or" to an "and" - make #GreenCloud mainstream, get the consumer and supplier ecosystem work together on the same objectives
dana blouin
I would like to know if cost to entry is one for smaller or mid sized companies.
Verne Global
Historically there is a lack of alignment between IT and corporate sustainability mandates. #GreenCloud = #WinWin
Doug Mohney
Financial incentives to migrate from legacy systems to more efficient ones.
Pankaj Fichadia
@tate8tech its bringing a culture shift - making #green the default #color of #cloud computing
Doug Mohney
CFOs come to the table if they can see cost savings.
Pankaj Fichadia
@DougonIPComm Also not just #greencloud because of regulatory obligations, but make it a part of business culture because #IT makes sense !
Rayno
It sounds like more education can help convince all those #CFOs
Pankaj Fichadia
@DougonIPComm See great examples of reporting the triple bottom line here in Aus, where sustainability is a key metric
Tate Cantrell
@DougonIPComm these are the same issues that are limiting wider cloud adoption. At least with #GreenCloud we are aligned with all the work that has been done to move beyond the legacy.
Doug Mohney
Regulatory is a big stick used too often. Financial incentives moves the bar.
Doug Mohney
Culture is a luxury for many businesses, making profits is not.
Tate Cantrell
@DougonIPComm #Cloud is more economical for apps that require scale. #GreenCloud is more economical and more sustainable.
Pankaj Fichadia
When business can choose and select #GreenCloud effectively and efficiently, and support customer demand, this will become a reality
Tate Cantrell
@pankaj_fichadia what has made the metric of sustainability so key in Aus? Regulations? Business climate? Demand?
Pankaj Fichadia
while it was regulatory and climate focussed, corporates are stepping up and going beyond carbon neutral
Tate Cantrell
at @VerneGlobal we believe that the cost savings and sustainable costs into the future is a reason to move to the #GreenCloud. Agree on education needed.
Rayno
What about a #GreenCloud tax incentive?
Pankaj Fichadia
the approaches seem to be changing all the time across the regions !
Doug Mohney
A carbon tax would work; there's a significant multiplier in there IF you can get it through.
Tate Cantrell
@pankaj_fichadia interesting that you are seeing sustainability innovation on an island and we are innovating on an island as well #AUS #Iceland
Doug Mohney
Tax credits are interesting....
Birgir Ingi Jónasson
We as a society need to demand, in a greater scale, Green. Companies will go were the people go.
Pankaj Fichadia
@tate8tech some good examples of cloud workloads that benefit from #green !
dana blouin
how do you see those credits being implemented?
Vishal Sharma
tax incentives can only go so far. Got to ask my friend Scott Clavenna of #Greentech_Media how much the solar panel incentives increased adoption for e.g.? My belief is it's got to be "more sustainble" than tax incentives :-)
Rayno
Lower taxes to stimulate #GreeCloud data center construction
Pankaj Fichadia
@tate8tech financial industry is taking the lead on sustainability in several ways
Doug Mohney
Carbon tax should stimulate all #GreenCloud usage.
Pankaj Fichadia
Absolutely true - it you build it properly they will come - make the value proposition significant
Rayno
I live in MT, tons of #geothermal here. They want tech jobs. Wondering why they don't stimulate #GreenCloud sources
Doug Mohney
Because oil is more profitable in MT at this time.
Rayno
Q3: How can Big Data enable sustainability?
Pankaj Fichadia
Can work across several key seismic problems facing our planet - starting with food, energy, transportation etc!
Tate Cantrell
#BigData can revolutionize industries that generate CO2 — automotive, energy, agriculture
Pankaj Fichadia
solving the mega challenges requires the power of big data, however the solutions need to be sustainable too!
Tate Cantrell
A powerful use of #BigData is its ability to help assess environmental risks, both in real time and in the future.
Tate Cantrell
UK @metoffice predicts £2bn of socio-economic benefits from new #datacenter http://goo.gl/9BJHHJ < but what energy source?
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Pankaj Fichadia
Like the use of #bigdata to solve #water risk assessment
dana blouin
I would say yes from the demand and supply side
Tate Cantrell
.@VerneGlobal customer @RMS assesses environmental risks in realtime in their #Iceland #GreenCloud
Doug Mohney
If you're talking #greenenergy and #Bigdata, Big Data helps optimize complex systems
Pankaj Fichadia
Just a 1% improvement in efficiency in five of today’s major industries — aviation, health care, power, rail, and oil and gas — could save $276 billion over the next 15 years
Pankaj Fichadia
@DougonIPComm automation, machine learning, solving adaptive problems !
Tate Cantrell
downside - US Grid doesn’t have the ability to absorb the growth needed for the next revolution in #BigData analytics. #GreenCloud needed.
Doug Mohney
Like I said, optimizing complex systems :) In this case, energy usage.
Tate Cantrell
.@datacenter reported that US #datacenter industry to grow by 5.5 Gigawatts of power between 2013 and 2020 http://goo.gl/o8FWhV
Data Centers Need To Play Bigger Energy Efficiency Role
Poor server utilization and misaligned incentives within the multi-tenant data center market are identified as root problems with data center energy efficiency. Read More
Rayno
yes, good point @tate8tech How do we get more investment in the grid?
Tom Raftery
Electricity accounts for 38% of US emissions. Transportation (which we are starting to electrify) another 32% according to the EPA. So if we shift generation to renewables, we have a lever to affect up to 70% of emissions
Doug Mohney
@tate8tech Can you clarify? US energy grid?
Pankaj Fichadia
@tate8tech What are the key considerations when it comes to computing workloads and locations Tate?
Tate Cantrell
US #datacenter power growth into 2020 is approaching power draw for the five boroughs of New York City (or 4,000 5MW wind turbines) http://goo.gl/lNxdTN
How many wind turbines would it take to power all of New York City? | MIT School of Engineering
According to Paul Sclavounos, Professor of Mechanical Engineering and Naval Architecture, 4,000 five megawatt turbines could meet New York City’s average annual electric consumption. The city’s five boroughs, plus Westchester, consumed around 60 thou...
Tom Raftery
Big data can be used by grid operators to publish realtime electricity pricing, and have smart appliances consume this pricing info in realtime , and adjust their behaviour to more closely match the supply curve
Tom Raftery
This would stabilise the grid, allowing more unstable generators (renewables) to come onto the grid.
Birgir Ingi Jónasson
Living by example. Not afraid to try new and innovative solutions.
Pankaj Fichadia
@TomRaftery It makes the solutions more real for end consumers !
John Furrier
@TomRaftery this is the kind of backlash we might see http://www.breitbart...
Utah Lawmakers Consider Cutting Off The Water Supply To NSA Data Center
Utah lawmakers are weighing the option of cutting of the water supply to the National Security Agency's (NSA) data center in Bluffdale.
dana blouin
@TomRaftery I think that is a big play by #SmartGrid #IoT
Tate Cantrell
@TomRaftery thanks for joining. great stat on leverage here. reminds me of @joeweinman #Cloudonomic laws
Tom Raftery
Exactly, but the solutions have to be Google easy - if there are too many buttons, or options, that'll turn people off. Needs to be set and forget.
Doug Mohney
@TomRaftery <sigh> You say Real Time Energy Pricing, I say "Enron gaming the system"
Tate Cantrell
#Cloudonomics Law 6: Superiority in numbers is the most important factor in the result of a combat - via @joeweinman
Pankaj Fichadia
@TomRaftery Reducing the friction in the interfaces !?
Doug Mohney
Smart meters have been a train wreck.
Tate Cantrell
#GreenCloud gives today's IT the ability to be superior in numbers and thereby reduce impact
Tom Raftery
@danablouin Exactly, IoT makes this all possible
Doug Mohney
Negativity? It's history. Those who forget the past are condemned to repeat it.
Tom Raftery
@danablouin This is very top of mind for me as I gave a talk on precisely this topic in Berlin two weeks ago http://greenmonk.net...
Tom Raftery
@DougonIPComm Pessimism is the easy route.
dana blouin
@TomRaftery I am prepping a talk on this very topic for a group here in BKK as well. Thanks for your link
Tom Raftery
@danablouin No problem, my talk is Creative Commons licensed, feel free to use as much as you find useful
Tom Raftery
Ok guys, it is 8:30pm here. I'm out. Thanks for the great (if brief) chat.
Verne Global
@TomRaftery Thanks for joining us!
Rayno
Thanks @TomRaftery for joining us here
Tate Cantrell
Thanks for joining and all of your ongoing work on #GreenCloud @TomRaftery