csctechtalk

Still we need to work on internal marketing. To me today's low participation is a real shame; I have no understanding for not jumping for the great work RN is doing to support nextGen sexy technology stuff

We're holding individual forums with account teams and industry leaders but would really benefit even from just a company wide knowledge of who we are and what we do.

We need to brag on all channels.

And as noted in the session, it really helps to have a dialog to discuss what the objectives are, what is being accomplished, and what type of format you need in output so that they can go straight into your deck with little change.

@ChrisFangmann We also need people like today's speakers and yourself to spread the word. We can shout it from the rooftops but the word of our clients is priceless!

Chris, Just like people increasingly are watching TV shows at their own leisure, my hope is that many across CSC will review this hangout on their own time and learn more about what RN can do for them.

We publish monthly in all the industries. We talk with the industry strategists to understand their needs going forward and act on those subject areas.

We are primarily using RN for customer planning reports which provide a significant amount of data about the industry and the client business which we use in workshops

We have a number of #DataScience projects queued: pipeline prediction, finding cross sell opportunities, next-gen skills... go to C3 for the full list.

We are also embedded int eh IRB process, research on those solutions is coming out on a regular basis

RN's JC Brigham just completed a landmark analysis with Gartner on the market size and growth in all of CSC's markets. A true first for the company!

We are workings several federal and commercial deals that provide a deep dive competitive landscape. Also working on a number of account plans driven by industry.@LisaAnneBraun

I have worked with Sue recently to provide data for the CSC strategic planning effort.

The RN C3 site houses out work by industry project area. Feel free to browse through that -- really good examples.

@tonymataya Got it. Sets the context you need for understanding the business or industry.

Helping to shape the deals are a priority of the RN sales team! Encourage everyone to engage with us to better understand your position in the RFP.

Yes if we do not deeply understand the customer's business, we are just selling offerings. Understanding the business helps us to put together high value solutions.

@jcbrigham How's it going with the IRB process? Can you give a specific example of the kinds of market analysis you provided?

@scronizer It seems like we have done several planning reports in an industry, maybe we should think about doing some proactively by industry and having them ready.

Important point to mention is our analyst engagement with Gartner, IDC, Ovum and the like. We work hard to further provide insights to you via the analyst. What are they saying and how does effect your project.

I believe our completed research deliverables are all posted to the RN space in C3, so always a good idea to search there

@JenConway1972 The amount of info available from those data sources such as IDC, Gartner, etc is amazing and we appreciate you guys coordinating and providing access to it.

Any interest in doing thought leadership reports that are external? Does that fit with your charter?

@scronizer As Yogesh mentioned, the experience of the analysts seems very deep. Could you provide the profile of a team member? I was surprised of the experience when I spoke to one of the analysts.

@tonymataya We do provide a bio of each member with any deck of work we send out, but maybe we should include these on our C3 site as well?

@tonymataya We provide a biography on the analyst(s) that supported the project at the end of each deliverable. We also have bio information on our RN C3 space.

@AaronFieldCSC I thought the same thing regarding crowdsourcing the work. It all depends on the crowd that is providing the input. lol.

Can we nominate people to leave out of the crowd?@tonymataya

@AaronFieldCSC Lol. You...out of the gene pool!

@tonymataya Great idea Tony. We should put up bios for each of them on C3. We have been including them in their deliverables recently

@JerryAOverton fact based Darwin Award?

@ChrisFangmann Whole meaning to "genetic algorithm"

Darwin Award. Nice.@ChrisFangmann

Nietzsce - "What does not crowd source makes us stronger."

Some are operations focused like our efforts around sales and pipeline management.

@JerryAOverton We've even done a series of instructional videos on topics like data science, published on our YouTube channel.

we certainly support client, RFP and proposal development but we also supporting strategic planning, the various transformation programs - Sales, Offerings And Technology as well as HR initiatives

We recently completed research around hiring and retaining millenials

@scronizer So it really is across the board.

our vertical focus has helped us develop industry expertise as well

One area we work hard to complete is in doing foundation market and competitive analyses by industry and major portfolio area. This comes from the strategy group

We like to think these are the report you take into a meeting "under your arm" to answer those questions about market size and competitive positioning.

We are also involved in supporting our offerings... including helping them prepare for interaction with the IRB

nothing succeeds like success... getting RN contributions included into case studies would be good

Maybe use CSC Buzz and feature a "research piece of the month" or something similar like "top 5 topical topics" that can be picked off the shelf and used

I did a brief presentation during CSC Way to Sell training, which is still word of mouth but drew a great response and interest from sales personnel.

Maybe some C3 announcements and/or a feature story that appears on C3 home, in addition to Paul's Buzz idea.

that's part of what I meant with some of my comments, Sue. Show Sales how RN supports increase of rev and it'll be a self-runner

We also just started - this week - adding links to our analysis into CSC's internal The Source. The information we're providing there is tied directly to the topic area (banking, manufacturing, consulting, etc.). That should kickup some internal awareness

@phowarth001 We do contribute to Buzz but not regularly and consistently. Great idea @shartlen ....

Oh, I know: Take the Research Challenge! Some fun challenge to get the word out and get people to your materials.

maybe we could put the recording in Buzz

@ChrisFangmann Yes we struggle with the ROI statement - increase rev - we contribute but its tough to say we're the deciding factor

Have you applied data analytics to find a better foundation for ROI statement?

@coffeecornercsc Way to go Shannon!!