
IBM Connect49













Q3 What is the biggest misconception about collaboration strategy you see in your work?

John Furrier
that there is one platform for collaboration. Silo'd platforms kill collaboration

Dion Hinchcliffe #AdobeSummit
Yes, @furrier nails it, though it's very hard for #collaboration implementation teams to grapple with a multilayered strategy, as it's relatively new, but it's clearly the situation in most organizations now.

IBM Connect
@furrier That should be on a t-shirt. Silo'd platforms kill collaboration!

Daniel Davis
@dhinchcliffe Where does the problem lie - in the IT teams responsible for implementing, the LOB teams responsible for adopting, the tools themselves, or other?

John Furrier
another misconception that the marketing cloud exists in an end to end digital marketplace it doesn't exist it will die

John Furrier
Marketing cloud vendors will shift to SalesClouds or die

Dion Hinchcliffe #AdobeSummit
But other major #collaboration strategy misconceptions include: a) that it's primarily a technology discussion b) roll-it-out-and-they-will come c) general purpose tools will create targeted business value d) that community management isn't key

Phylicia Teymer
Would you say @dhinchcliffe and @IBMConnect that makes it even more important for 'platforms' to be open to multiple integrations to allow users to have the best experience?

Allison Biesboer
It seems like there is an interesting dichotomy here between security/built-for-business apps and the proliferation of new collaboration apps and platforms. Having to give in to compliance vs. innovation

John Furrier
an open end to end digital fabric based upon data and APIs will win the day; orchestration is the new middle layer

Dion Hinchcliffe #AdobeSummit
@PhyliciaTeymer Yes, #collaboration platforms must be open to succeed from now on. The good news is that they generally have been, but the capability has been greatly underutilized for creating a cohesive and contextual user experience. That is changing.

John Furrier
@dhinchcliffe Dion sounds like SOA again :-)

Dion Hinchcliffe #AdobeSummit
Exactly right, @furrier. The pattern of digital fabric + open data (APIs) comes up again and again as the end-game to get the most out of a given #tech solution. Is true of #collaboration too.

Dion Hinchcliffe #AdobeSummit
@danielkdtwt Of course, the answer is it depends. A major challenge is that the IT team looks at #collaboration as largely a technology problem, when it's primarily a human challenge. LOB just doesn't have the expertise in #tech or collab #strategy.