#socialauthority - CrowdChat

Dos & Don'ts Employee Advocacy

This week we'll discuss the do’s and don’ts for launching an employee/partner advocacy program

#socialauthority @profitecture b2b socialmedia profitecture

Dos and Don'ts of Employee Advocacy

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Q4: What tools make it easy for employees to contribute and share content?

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A4: #1 is @hootsuite on laptop and phone!

A5. I'm a huge fan of @dynamicsignal - clients are seeing big benefits.

A4: Google Hangout interviews, #periscope

CatherineCameronHeld

A4 I love @hootsuite and the shortcut #hootlet

In addition to @dynamicsignal, @Gaggleamp is a good tool

I think @dynamicsignal might have some. ;-) Right @stephaniedobyns?

Stephanie Dobyns

A4) @Dynamic_Signal - clients SAP, IBM, Salesforce, 3M, Getty, Mary Kay, HDS, Motorola, so many!

My #B2B students also like #Diigo for finding and sharing content.

A5. Tools without proper training is useless and expensive for all.

Mimi Murray Meagher

@hootsuite is a great tool. Be sure to support your team's efforts...Like @denisebahs said, choir rather than a single voice!

@pgillin I've seen Googleamp usage look a bit bot-esque. You?

Use @buffer for managing your queue quickly.

victoriabsocial

@JaneScandurra Def people talking about @dynamic_signal ... great tool for tracking and motivating teams! #employeeadvocacy

A5: You can also use #Tumblr as a very easy blogging source to make articles

A5: Setting up a regular "tips" communication to your team helps to keep them on the same page.

A5: You can also be an author for your company blog and help to share the information and direct traffic back to the company.

A4. You can also just set up an page on your intranet or even a shared Google Doc. Doesn't have to be elaborate.

@JaneScandurra Amen Sista! Proper training starts w goal setting to avoid aimlessly floating.

CatherineCameronHeld

A5 the @IBM students really like the sharing hub

A5. Evernote. @denisebahs is a power user. I only aspire to it! :)

@pgillin Yeah. That!

@denisebahs Yes, if all you do is click the retweet button. I would encourage people to add value to the message

Stephanie Dobyns

@PaulKrappman Ya maybe a few like employee submitted posts, sharing discloure, leaderboards, recommended content algorithm. =P

@JaneScandurra Yes! Love it! #evernote is the bomb! searchability is the key.

What are common mistakes teams make when implementing a partner or employee advocacy program?

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victoriabsocial

A3: You can't drag people to it. Strive for organic adoption.

Setting requirements & goals with no #socialmedia training for teams

CatherineCameronHeld

A4 @pgillin suggests a mistake would be forcing participation

Stephanie Dobyns

Not using UGC. Encourage employees to be content producers!

A4. Not clearly articulating the WHY. "Tweet this" "Post that" is not an employee advocacy program.

A4: You can't force participation in #social. You need to persuade. Put on your sales boots.

A4: forcing employees to participate in #socialmedia. Better to inspire.

Mimi Murray Meagher

Spoon feeding content. Let them find their own voice! #employeeadvocacy

Also providing tools and training, but not communicating goals is another mistake when implementing #employeeadvocacy

CatherineCameronHeld

A4 @pgillin also suggests a mistake with #employeeadvocacy is not allowing authentic voice. So agree!

victoriabsocial

@RobinScharpf Yes! Education is important. Teach people to fish. It's better than doing it for them.

A4: not having a consistent theme across all platforms, or make it look too 'fabricated'.

A4. Training/Coaching in social media is key. Hmm, anybody know what company I can call for that?? :)

.@VictorBSocial Right on. Once your team starts to build a following, it'll grow organically.

A4: common mistake is setting up an auto tweeting system. Not authentic.

I'll take "is it that obvious?" for $400 Alex.

victoriabsocial

A4: I think, also, people need to understand why they are doing it and be bought in to the value from the start. #employeeadvocacy

victoriabsocial

@JaneScandurra Yeah ... I think @profitecture can help with that. :D

A4. imposing too many restrictions and approvals on what they say

Q2: @pgillin suggested first step of #employeeadvocacy program is .... what? You have 10 seconds. Go!

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victoriabsocial

A2: Policy! You need guidelines.

A2: Policy. Make sure your team knows the rules of the game.

Excellent @VictorBSocial! Do you agree this is the first step?

CatherineCameronHeld

A2 #socialmedia guideline...something not every organization has

victoriabsocial

A2: Give us some room to run, but do lay out a run and a fence. :)

@VictorBSocial I'm sorry, you must answer in the form of a question. #Jeopardy #WhatisPolicy

See?! We did our homework reading.

A2: Make sure you have a plan in place.

Mimi Murray Meagher

Get that policy in place! #employeedavocacy

A2: But don't let getting policy outlined slow you down ie STOP the social presses from starting.

Stephanie Dobyns

Make sure you have a social savvy workforce or train for one. Otherwise who will be participating?

A2. Um, I didn't read it :-)

victoriabsocial

Yes ... you need to let people know what their boundaries are.

CatherineCameronHeld

I do! It's tough to "play" if you don't know the rules

A2. how about umm, clear objectives? :)

If you don't have a #socialmedia policy what do you suggest?

Stephanie Dobyns

Find employees that are doing it right and make them a leader in the program.

A2: What @JaneScandurra said.

A2: If the company has a basic policy about how to conduct themselves with others when they represent the company, then those same principles should apply.

Mimi Murray Meagher

@pgillin suggested quite a few in his blog post!

victoriabsocial

@IBM has a good policy ... most of it is common sense, community standards.

Right on, @stephaniedobyns! Find your advocates and make them stars.

CatherineCameronHeld

@stephaniedobyns Buy in!

A2. @cboudreaux's http://socialmediago... is a great resource.

victoriabsocial

@pgillin 's post has a link to a database you can check http://socialmediago... #employeeadvocacy