socialauthority

Dos & Don'ts Employee Advocacy
This week we'll discuss the do’s and don’ts for launching an employee/partner advocacy program
   5 years ago
#socialauthorityPeriscope SummitHighlights and lessons learned for B2B from our team's virtual observations of NYC Periscope Summit.
   5 years ago
#socialauthority Need Boss Buy-InStruggling with getting management buy-in to #SocialMedia? Join us for best practices and advice.
Profitecture
Q4: What tools make it easy for employees to contribute and share content?
Denise Bahs
A4: #1 is @hootsuite on laptop and phone!
Jane Scandurra
A5. I'm a huge fan of @dynamicsignal - clients are seeing big benefits.
Robin Scharpf
A4: Google Hangout interviews, #periscope
Paul Gillin
In addition to @dynamicsignal, @Gaggleamp is a good tool
Paul Krappman
I think @dynamicsignal might have some. ;-) Right @stephaniedobyns?
Stephanie Dobyns
A4) @Dynamic_Signal - clients SAP, IBM, Salesforce, 3M, Getty, Mary Kay, HDS, Motorola, so many!
Robin Scharpf
My #B2B students also like #Diigo for finding and sharing content.
Jane Scandurra
A5. Tools without proper training is useless and expensive for all.
Mimi Murray Meagher
@hootsuite is a great tool. Be sure to support your team's efforts...Like @denisebahs said, choir rather than a single voice!
Denise Bahs
@pgillin I've seen Googleamp usage look a bit bot-esque. You?
Brian Gilb
Use @buffer for managing your queue quickly.
victoriabsocial
@JaneScandurra Def people talking about @dynamic_signal ... great tool for tracking and motivating teams! #employeeadvocacy
Brian Gilb
A5: You can also use #Tumblr as a very easy blogging source to make articles
Paul Krappman
A5: Setting up a regular "tips" communication to your team helps to keep them on the same page.
Brian Gilb
A5: You can also be an author for your company blog and help to share the information and direct traffic back to the company.
Paul Gillin
A4. You can also just set up an page on your intranet or even a shared Google Doc. Doesn't have to be elaborate.
Denise Bahs
@JaneScandurra Amen Sista! Proper training starts w goal setting to avoid aimlessly floating.
CatherineCameronHeld
A5 the @IBM students really like the sharing hub
Jane Scandurra
A5. Evernote. @denisebahs is a power user. I only aspire to it! :)
Paul Gillin
@denisebahs Yes, if all you do is click the retweet button. I would encourage people to add value to the message
Stephanie Dobyns
@PaulKrappman Ya maybe a few like employee submitted posts, sharing discloure, leaderboards, recommended content algorithm. =P
Denise Bahs
@JaneScandurra Yes! Love it! #evernote is the bomb! searchability is the key.
Profitecture
What are common mistakes teams make when implementing a partner or employee advocacy program?
victoriabsocial
A3: You can't drag people to it. Strive for organic adoption.
Robin Scharpf
Setting requirements & goals with no #socialmedia training for teams
CatherineCameronHeld
A4 @pgillin suggests a mistake would be forcing participation
Stephanie Dobyns
Not using UGC. Encourage employees to be content producers!
Jane Scandurra
A4. Not clearly articulating the WHY. "Tweet this" "Post that" is not an employee advocacy program.
Paul Krappman
A4: You can't force participation in #social. You need to persuade. Put on your sales boots.
Denise Bahs
A4: forcing employees to participate in #socialmedia. Better to inspire.
Mimi Murray Meagher
Spoon feeding content. Let them find their own voice! #employeeadvocacy
Robin Scharpf
Also providing tools and training, but not communicating goals is another mistake when implementing #employeeadvocacy
CatherineCameronHeld
A4 @pgillin also suggests a mistake with #employeeadvocacy is not allowing authentic voice. So agree!
victoriabsocial
@RobinScharpf Yes! Education is important. Teach people to fish. It's better than doing it for them.
Brian Gilb
A4: not having a consistent theme across all platforms, or make it look too 'fabricated'.
Jane Scandurra
A4. Training/Coaching in social media is key. Hmm, anybody know what company I can call for that?? :)
Paul Krappman
.@VictorBSocial Right on. Once your team starts to build a following, it'll grow organically.
Denise Bahs
A4: common mistake is setting up an auto tweeting system. Not authentic.
Brian Gilb
I'll take "is it that obvious?" for $400 Alex.
victoriabsocial
A4: I think, also, people need to understand why they are doing it and be bought in to the value from the start. #employeeadvocacy
victoriabsocial
@JaneScandurra Yeah ... I think @profitecture can help with that. :D
Paul Gillin
A4. imposing too many restrictions and approvals on what they say
Profitecture
Q2: @pgillin suggested first step of #employeeadvocacy program is .... what? You have 10 seconds. Go!
victoriabsocial
A2: Policy! You need guidelines.
Paul Krappman
A2: Policy. Make sure your team knows the rules of the game.
Profitecture
Excellent @VictorBSocial! Do you agree this is the first step?
CatherineCameronHeld
A2 #socialmedia guideline...something not every organization has
victoriabsocial
A2: Give us some room to run, but do lay out a run and a fence. :)
Brian Gilb
@VictorBSocial I'm sorry, you must answer in the form of a question. #Jeopardy #WhatisPolicy
Paul Krappman
See?! We did our homework reading.
Denise Bahs
A2: Make sure you have a plan in place.
Sandy Rikkers
A2: But don't let getting policy outlined slow you down ie STOP the social presses from starting.
Stephanie Dobyns
Make sure you have a social savvy workforce or train for one. Otherwise who will be participating?
Paul Gillin
A2. Um, I didn't read it :-)
victoriabsocial
Yes ... you need to let people know what their boundaries are.
CatherineCameronHeld
I do! It's tough to "play" if you don't know the rules
Jane Scandurra
A2. how about umm, clear objectives? :)
Profitecture
If you don't have a #socialmedia policy what do you suggest?
Stephanie Dobyns
Find employees that are doing it right and make them a leader in the program.
Brian Gilb
A2: If the company has a basic policy about how to conduct themselves with others when they represent the company, then those same principles should apply.
Mimi Murray Meagher
@pgillin suggested quite a few in his blog post!
victoriabsocial
@IBM has a good policy ... most of it is common sense, community standards.
Paul Krappman
Right on, @stephaniedobyns! Find your advocates and make them stars.
victoriabsocial
@pgillin 's post has a link to a database you can check http://socialmediago... #employeeadvocacy