socialauthority

Periscope Summit
Highlights and lessons learned for B2B from our team's virtual observations of NYC Periscope Summit.
   4 years ago
#socialauthorityKlout ScoreShould you care about your Klout score? What is it? How do you grow it?
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#socialauthorityDos & Don'ts Employee AdvocacyThis week we'll discuss the do’s and don’ts for launching an employee/partner advocacy program
Profitecture
Q3: How could our #b2b #SME students in #socialmedia Boot Camp use #periscope to boost #socialauthority?
Brian Gilb
Q3: post a broadcast at the same time everyday to answer questions about their service
Paul Gillin
A3 Schedule a #Periscope to share thoughts or tips on a regular frequency, like weekly at the same time.
Brian Gilb
A3: Show the inside of their office and let their followers meet their team. Brings a personal feel to it that will help bridge the gap with potential customers
Brian Gilb
A3: Get questions from people from posts and answer them in a live broadcast instead of a blog post.
CatherineCameronHeld
Q3 #b2b can use it for special events, announcements, campaigns
Paul Gillin
A3 Do a video selfie :-)
Brian Gilb
A3: Showcase a behind the scenes look at the process for the product or service
Mimi Murray Meagher
@GilbBrian do you think daily is necessary?
Robin Scharpf
A3: #SMEs could use #periscope to broadcast to remote teams for motivation & updates (non confidential of course!)
Paul Gillin
@MeagherMimi Daily frequency is really hard to maintain.
Brian Gilb
@MeagherMimi Yes, because the videos are only available for 24 hours, when someone looks at your profile, you want to have at least one video they can replay and watch
CatherineCameronHeld
Q3 #b2b can also use it to "put the human touch" on their company.
Brian Gilb
@pgillin I agree. I've done it before and it takes a lot of work to constantly come up with new content
Robin Scharpf
Great question, @MeagherMimi. Daily seems like a lot. Is there proof that daily beats weekly periscope?
CatherineCameronHeld
Q3 #b2b can use #periscope to address things such as a #techTuesday. Address what your customers want to know
Robin Scharpf
A3: Behind the scenes/Green Room before SME gives a keynote at conference would be good for Periscope.
Mimi Murray Meagher
Great way to give customers access to #SME's. Could be a pandora's box though! #periscope #socialauthority
Brian Gilb
There are no stats out for how effective daily vs weekly is yet, but I know that having at least one video available on your profile helps keep followers
Paul Gillin
@GilbBrian There is proof that daily blogging drives much more visibility than any other frequency.
CatherineCameronHeld
Q3 Interview your customer. testimonials are great!
Brian Gilb
@pgillin So then it would the same thing apply to #livestreaming on #periscope?
Profitecture
Q2: What lessons did you learn from observing #PeriscopeSummit in #NYC?
Paul Gillin
A2 @Profitecture Didn't get a chance to see #PeriscopeSummit, but I think this medium is going to be the next big thing in social.
Robin Scharpf
A2: I learned that #periscope streams can now be replayed for 24 hours.
CatherineCameronHeld
A2 @isocialfranz was fantastic! I event took notes and tweeted out some nuggets.
Brian Gilb
A2: there was a lot of discussion around trademark and proprietary issues. Especially for major events like boxing matches (which have been a #Periscope favorite as of late)
Paul Gillin
A2 The game-changers are mobility and Twitter integration. Live streaming not new, but mobile is cool.
Brian Gilb
A2: Live streaming is possible through mobile now because of the power of #iphones and new speed of the internet
Robin Scharpf
A2: I'm also a fan of @isocialfaz . Learned about #mifi from him while he was scoping.
CatherineCameronHeld
A2 @isocialfanz -> If you suck offline, you will suck online
Paul Gillin
A2 But you can bet #Periscope will intro big privacy issues, too. Watch out in locker rooms!
Mimi Murray Meagher
Not a fan of the 24 hour limit. #Periscope broadcasts can be saved, but links expire after 24 hours.
Brian Gilb
@pgillin I've been seeing a lot of chatter surrounding things like that.
Brian Gilb
@MeagherMimi I think thats a good thing actually. Brings a little more urgency for people to watch and keeps the most up to date content available.
Paul Gillin
Verizon testing #5G next year. Wait till we have that kind of speed to apply to video. http://www.usatoday....
CatherineCameronHeld
A2 @isocialfanz Live streaming allows us to build relationships at a scale like never seen before
Brian Gilb
@mim also, it cuts down on the amount of data that has to be stored for the videos on servers, which makes it possible to have so many videos
Paul Gillin
@MeagherMimi Time-limited content is hugely popular with young people. Not sure of the psychology behind that.
Robin Scharpf
I learned from @periscope team that they yell "fire in the hole" when scoping from office so all know they are live.
Brian Gilb
@cathcamheldt "The wave of the future... The wave of the future... The wave of the..."
Mimi Murray Meagher
@pgillin just because content is gone on a platform doesn't mean it is gone in #cyberspace! Popular but not guaranteed!
CatherineCameronHeld
@pgillin True of anything with a camera...unfortunately...
Profitecture
Q1: What do you like about #periscope?
Brian Gilb
A1: #Livestreaming is much more interactive than regular video. It personalizes the experience when others can interact with you.
Mimi Murray Meagher
I like the #Periscope live stream, you can be there without being there!
Brian Gilb
A1L #Periscope specifically has some very easy to use features and keeps a simple approach for using it
Robin Scharpf
A1: I like personal and authentic feel to #periscope
Brian Gilb
A1: Overall, #Periscope also has a lot of great content from larger businesses with content to share.
Robin Scharpf
I agree @GilbBrian. I like the realtime interaction with the scoper and audience of #periscope streams.
CatherineCameronHeld
Q1 Love the variety of live feeds. Yesterday I watched @isocialfanz #periscopesummit #refugees arriving on the shores of Greece and food demos.
Mimi Murray Meagher
#Periscope allows for interaction rather than just a broadcast!
CatherineCameronHeld
A1 I can attend conferences...but not really :)
Robin Scharpf
In #periscope, how do you show you like a stream?
Brian Gilb
@MeagherMimi The ability to text the presenter while the broadcast is taking place is one of the best features I think.
Brian Gilb
@RobinScharpf You tap the screen and give 'hearts', which is similar to a like. Users have a 'heart count' in their profile and for each broadcast
Brian Gilb
@cathcamheldt Thats really cool that you saw that. News agencies are using this for lots of things like that.
CatherineCameronHeld
A1 I'm obsessed with all things @pontifex
Brian Gilb
I remember watching the riots in Greece through #Periscope when they were taking place
CatherineCameronHeld
@GilbBrian Yes...#time was live. Great live explanation of what was happening. You see the faces and hear the voices.
Paul Gillin
A1 Good way to use downtime. I heard of one congressman who ran a Periscope while waiting at the airport.
Brian Gilb
@pgillin Thats a good one. That would be fun to ask them questions
CatherineCameronHeld
@pgillin and it was interesting? ;)
Paul Gillin
@cathcamheldt I heard it was! Live video is a completely spontaneous medium.