socialauthority

Periscope Summit
Highlights and lessons learned for B2B from our team's virtual observations of NYC Periscope Summit.
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Top Votes
Profitecture
Q3: How could our #b2b #SME students in #socialmedia Boot Camp use #periscope to boost #socialauthority?
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Brian Gilb
Q3: post a broadcast at the same time everyday to answer questions about their service
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Paul Gillin
A3 Schedule a #Periscope to share thoughts or tips on a regular frequency, like weekly at the same time.
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Brian Gilb
A3: Show the inside of their office and let their followers meet their team. Brings a personal feel to it that will help bridge the gap with potential customers
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Brian Gilb
A3: Get questions from people from posts and answer them in a live broadcast instead of a blog post.
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CatherineCameronHeld
Q3 #b2b can use it for special events, announcements, campaigns
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Paul Gillin
A3 Do a video selfie :-)
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Brian Gilb
A3: Showcase a behind the scenes look at the process for the product or service
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Mimi Murray Meagher
@GilbBrian do you think daily is necessary?
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Robin Scharpf
A3: #SMEs could use #periscope to broadcast to remote teams for motivation & updates (non confidential of course!)
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Paul Gillin
@MeagherMimi Daily frequency is really hard to maintain.
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Brian Gilb
@MeagherMimi Yes, because the videos are only available for 24 hours, when someone looks at your profile, you want to have at least one video they can replay and watch
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CatherineCameronHeld
Q3 #b2b can also use it to "put the human touch" on their company.
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Brian Gilb
@pgillin I agree. I've done it before and it takes a lot of work to constantly come up with new content
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Robin Scharpf
Great question, @MeagherMimi. Daily seems like a lot. Is there proof that daily beats weekly periscope?
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CatherineCameronHeld
Q3 #b2b can use #periscope to address things such as a #techTuesday. Address what your customers want to know
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Robin Scharpf
A3: Behind the scenes/Green Room before SME gives a keynote at conference would be good for Periscope.
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Mimi Murray Meagher
Great way to give customers access to #SME's. Could be a pandora's box though! #periscope #socialauthority
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Brian Gilb
There are no stats out for how effective daily vs weekly is yet, but I know that having at least one video available on your profile helps keep followers
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Paul Gillin
@GilbBrian There is proof that daily blogging drives much more visibility than any other frequency.
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CatherineCameronHeld
Q3 Interview your customer. testimonials are great!
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Brian Gilb
@pgillin So then it would the same thing apply to #livestreaming on #periscope?
Profitecture
Q2: What lessons did you learn from observing #PeriscopeSummit in #NYC?
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Paul Gillin
A2 @Profitecture Didn't get a chance to see #PeriscopeSummit, but I think this medium is going to be the next big thing in social.
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Robin Scharpf
A2: I learned that #periscope streams can now be replayed for 24 hours.
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CatherineCameronHeld
A2 @isocialfranz was fantastic! I event took notes and tweeted out some nuggets.
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Brian Gilb
A2: there was a lot of discussion around trademark and proprietary issues. Especially for major events like boxing matches (which have been a #Periscope favorite as of late)
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Paul Gillin
A2 The game-changers are mobility and Twitter integration. Live streaming not new, but mobile is cool.
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Brian Gilb
A2: Live streaming is possible through mobile now because of the power of #iphones and new speed of the internet
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Robin Scharpf
A2: I'm also a fan of @isocialfaz . Learned about #mifi from him while he was scoping.
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CatherineCameronHeld
A2 @isocialfanz -> If you suck offline, you will suck online
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Paul Gillin
A2 But you can bet #Periscope will intro big privacy issues, too. Watch out in locker rooms!
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Mimi Murray Meagher
Not a fan of the 24 hour limit. #Periscope broadcasts can be saved, but links expire after 24 hours.
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Brian Gilb
@pgillin I've been seeing a lot of chatter surrounding things like that.
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Brian Gilb
@MeagherMimi I think thats a good thing actually. Brings a little more urgency for people to watch and keeps the most up to date content available.
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Mimi Murray Meagher
Yes @pgillin #privacy #piracy are certainly issues with #periscope.
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Paul Gillin
Verizon testing #5G next year. Wait till we have that kind of speed to apply to video. http://www.usatoday....
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CatherineCameronHeld
A2 @isocialfanz Live streaming allows us to build relationships at a scale like never seen before
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Brian Gilb
@mim also, it cuts down on the amount of data that has to be stored for the videos on servers, which makes it possible to have so many videos
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Paul Gillin
@MeagherMimi Time-limited content is hugely popular with young people. Not sure of the psychology behind that.
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CatherineCameronHeld
A2 @isocialfanz #periscope can't fix stupid #periscopesummit
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Robin Scharpf
I learned from @periscope team that they yell "fire in the hole" when scoping from office so all know they are live.
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Brian Gilb
@cathcamheldt "The wave of the future... The wave of the future... The wave of the..."
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CatherineCameronHeld
@pgillin I really enjoy it!
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Mimi Murray Meagher
@pgillin just because content is gone on a platform doesn't mean it is gone in #cyberspace! Popular but not guaranteed!
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CatherineCameronHeld
@pgillin True of anything with a camera...unfortunately...
Profitecture
Q1: What do you like about #periscope?
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Brian Gilb
A1: #Livestreaming is much more interactive than regular video. It personalizes the experience when others can interact with you.
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Mimi Murray Meagher
I like the #Periscope live stream, you can be there without being there!
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Brian Gilb
A1L #Periscope specifically has some very easy to use features and keeps a simple approach for using it
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Robin Scharpf
A1: I like personal and authentic feel to #periscope
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Brian Gilb
A1: Overall, #Periscope also has a lot of great content from larger businesses with content to share.
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Robin Scharpf
I agree @GilbBrian. I like the realtime interaction with the scoper and audience of #periscope streams.
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CatherineCameronHeld
Q1 Love the variety of live feeds. Yesterday I watched @isocialfanz #periscopesummit #refugees arriving on the shores of Greece and food demos.
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Mimi Murray Meagher
#Periscope allows for interaction rather than just a broadcast!
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CatherineCameronHeld
A1 I can attend conferences...but not really :)
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Robin Scharpf
In #periscope, how do you show you like a stream?
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Brian Gilb
@MeagherMimi The ability to text the presenter while the broadcast is taking place is one of the best features I think.
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Brian Gilb
@RobinScharpf You tap the screen and give 'hearts', which is similar to a like. Users have a 'heart count' in their profile and for each broadcast
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Brian Gilb
@cathcamheldt Thats really cool that you saw that. News agencies are using this for lots of things like that.
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CatherineCameronHeld
A1 I'm obsessed with all things @pontifex
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Brian Gilb
I remember watching the riots in Greece through #Periscope when they were taking place
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CatherineCameronHeld
@GilbBrian Yes...#time was live. Great live explanation of what was happening. You see the faces and hear the voices.
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Paul Gillin
A1 Good way to use downtime. I heard of one congressman who ran a Periscope while waiting at the airport.
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Brian Gilb
@pgillin Thats a good one. That would be fun to ask them questions
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CatherineCameronHeld
@pgillin and it was interesting? ;)
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Paul Gillin
@cathcamheldt I heard it was! Live video is a completely spontaneous medium.