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Profitecture19![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjI5MDYyMTcwMzE.jpeg)
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Q3: How could our #b2b #SME students in #socialmedia Boot Camp use #periscope to boost #socialauthority?
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Brian Gilb
Q3: post a broadcast at the same time everyday to answer questions about their service
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Paul Gillin
A3 Schedule a #Periscope to share thoughts or tips on a regular frequency, like weekly at the same time.
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Brian Gilb
A3: Show the inside of their office and let their followers meet their team. Brings a personal feel to it that will help bridge the gap with potential customers
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Brian Gilb
A3: Get questions from people from posts and answer them in a live broadcast instead of a blog post.
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CatherineCameronHeld
Q3 #b2b can use it for special events, announcements, campaigns
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Paul Gillin
A3 Do a video selfie :-)
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Brian Gilb
A3: Showcase a behind the scenes look at the process for the product or service
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Mimi Murray Meagher
@GilbBrian do you think daily is necessary?
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Robin Scharpf
A3: #SMEs could use #periscope to broadcast to remote teams for motivation & updates (non confidential of course!)
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Paul Gillin
@MeagherMimi Daily frequency is really hard to maintain.
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Brian Gilb
@MeagherMimi Yes, because the videos are only available for 24 hours, when someone looks at your profile, you want to have at least one video they can replay and watch
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CatherineCameronHeld
Q3 #b2b can also use it to "put the human touch" on their company.
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Brian Gilb
@pgillin I agree. I've done it before and it takes a lot of work to constantly come up with new content
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Robin Scharpf
Great question, @MeagherMimi. Daily seems like a lot. Is there proof that daily beats weekly periscope?
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CatherineCameronHeld
Q3 #b2b can use #periscope to address things such as a #techTuesday. Address what your customers want to know
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Robin Scharpf
A3: Behind the scenes/Green Room before SME gives a keynote at conference would be good for Periscope.
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Mimi Murray Meagher
Great way to give customers access to #SME's. Could be a pandora's box though! #periscope #socialauthority
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Brian Gilb
There are no stats out for how effective daily vs weekly is yet, but I know that having at least one video available on your profile helps keep followers
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Paul Gillin
@GilbBrian There is proof that daily blogging drives much more visibility than any other frequency.
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CatherineCameronHeld
Q3 Interview your customer. testimonials are great!