socialauthority

Need Boss Buy-In
Struggling with getting management buy-in to #SocialMedia? Join us for best practices and advice.
   5 years ago
#socialauthorityDos & Don'ts Employee AdvocacyThis week we'll discuss the do’s and don’ts for launching an employee/partner advocacy program
   5 years ago
#socialauthoritySocial Media: Getting StartedHear answers to frequently asked questions when #B2B SMEs get started with #socialmedia?
Profitecture
What results of #socialmedia and #employeeadvocacy do executives care about?
Robin Scharpf
Attracting top talent is a priority & positively influenced by employees active in #socialmedia
victoriabsocial
A3: For starters, 78% Of Salespeople Using Social Media Outsell Their Peers http://www.forbes.co...
victoriabsocial
A3: It helps with press mentions, which affect analysts and people following the industry. It also has a positive affect on the bottom line.
Mimi Murray Meagher
Many execs are all about the sales, but you need to build relationships and in today's world part of that is via #social.
Robin Scharpf
Great pt, @VictorBSocial! We're seeing same results with our customers
victoriabsocial
@MeagherMimi So true! Know me, like me, trust me ... social helps with all three.
CatherineCameronHeld
A3 @marketwatch reports what the top CEOs are posting and tweeting http://on.mktw.net/1...
Paul Krappman
Execs want to know that their employees aren't just "playing" at social.
Robin Scharpf
#Socialmedia promotes transparency & trust which results in customer recommendations, loyalty & more revenue
victoriabsocial
@cathcamheldt Another good idea ... show the boss the top CEOs who are having an impact.
Profitecture
Your employees are your best brand ambassadors. But what’s stopping executive buy-in to #socialmedia & #employeeadvocacy?
victoriabsocial
Fear of the unknown, mostly because it is not familiar to them personally. #employeeadvocacy
Robin Scharpf
Difficult to prove value of invesment
Robin Scharpf
.@VictorBSocial agree. How can you expect people who are afraid to buy on @amazon to get #socialmedia.
CatherineCameronHeld
A1 Overwhelming, lack of education, mistakes are magnified for the C-Suite
victoriabsocial
Some say it is hard to prove ROI, but it's just a different way of looking. Social has many benefits. SEO for one.
Mimi Murray Meagher
Not seeing the value or the reach!
CatherineCameronHeld
A1 I think there is a misconception there is a lack of time #employeeadvocacy
Paul Krappman
Difficult but not impossible @RobinScharpf. We have seen that social can have a big impact on top line.
Paul Gillin
A1 Fear of saying the wrong thing. Silence is at least not risky.
Mimi Murray Meagher
@cathcamheldt agreed or that #social will take too much time!
victoriabsocial
@PaulKrappman It certainly helps with reach, putting a human face on the company and making it more "findable" and likeable!
CatherineCameronHeld
@VictorBSocial it goes back to lack of education, do you think?
victoriabsocial
@pgillin CEOs can't keep their head in the sand forever ... :D
Robin Scharpf
Compliance also complicates exec buy-in to #socialmedia & #employeeadvocacy
CatherineCameronHeld
A1 I think it basically circles back to lack of education
Sandy Rikkers
A1 fear of negative information coming in via public social channels.
victoriabsocial
@cathcamheldt Yes! Education is needed and available from companies like Brandfrog and Profitecture that offer personalized coaching. #socialauthority
Mimi Murray Meagher
@pgillin true, we can't forget the #chrysler exec!
Paul Gillin
@MeagherMimi It was actually Chrylser's agency, but same concept. He never should have tweeted that comment in any context, however.
Profitecture
What are recommended steps for securing boss buy-in to activating employees in #B2B #socialmedia?
victoriabsocial
Show them people are already talking about the company/brand, so they want to be part of the discourse.
Robin Scharpf
A2: Demonstrate alignment to business goals & objectives to get boss buy-in for activating employees in #socialmedia
Mimi Murray Meagher
A2: Quality training on all levels, hint hint!
victoriabsocial
A2: Also show them how much traffic is affected by social and all the benefits it can bring in terms of increased awareness.
Robin Scharpf
Agree @MeagherMimi. Train executives to listen and engage to help build management buy-in to #socialmedia
Profitecture
.@VictorBSocial how do you "show" these examples? Any suggestions?
Paul Gillin
A2 Show competitors who are doing it.
CatherineCameronHeld
A2 I agree @VictorBSocial. Show them leaders like @richardBranson @jamesCaan who succeed
victoriabsocial
A2: Assure the boss there will be guidelines and training and that it will be monitored and tended. #employeeadvocacy
Profitecture
.@pgillin what are best ways to "show" competitor examples? in private discussion or group presentation?
CatherineCameronHeld
A2 Blogging. LinkedIn, Twitter. Where do they feel comfortable.
victoriabsocial
@Google analytics for one, can show you where traffic is coming from. Also use listening tools like @HootSuite.
CatherineCameronHeld
A2 Great article on who is doing social well http://bit.ly/1jR1FW...
Mimi Murray Meagher
Yes, @pgillin and @cathcamheldt isn't everyone on #social and if not @equalman says your biz many not exist in 5 years!
Paul Gillin
A2 Start with low-impact topics that won't generate controversy. Feel-good stuff that creates positive sentiment.
Paul Gillin
Definitely start behind closed doors. You don't want to embarrass executives into participating.
Profitecture
Do you agree with @guardian suggestions for warming up c-suite to #socialmedia? http://www.theguardi...
Why the C-suite don't 'get' social media marketing – and how to change that
Reputational risk, return on investment and a lack of experience are barriers to social media adoption in the boardroom, writes Sharon Flaherty
Profitecture
Those steps are: simulate crisis, get them on social and compare website traffic sources.
Robin Scharpf
Yes! Get execs on #socialmedia with one-to-one coaching & training
CatherineCameronHeld
A4 Yes, get them on social would be a good start
victoriabsocial
Certainly > 1. Get them on social. I think the more you can get execs doing it for themselves and seeing what happens, the easier it will be to get full buy in. #employeeadvocacy
Robin Scharpf
No! Do not simulate crisis. There are enough real-life examples; learn from those.
Mimi Murray Meagher
Get your #employeeadvocates on social and start talking to one another! Crisis management always good to prepare for!
CatherineCameronHeld
A4 But educating them and starting off slowly on a platform as @pgillin suggested
Paul Krappman
Agree to a point...Execs fear getting sucked into a time sink that won't be able to escape. #c-suitesocial
CatherineCameronHeld
A4 and not "just on" but active and engaged
Sandy Rikkers
A4 get away from the desire for hard numbers (ROI) and get into social, learn a little and measure what you can-don't avoid because ROI stats are different than other channels.
Paul Krappman
Train execs, help them with content - it pays off. #c-suitesocial