socialauthority

Need Boss Buy-In
Struggling with getting management buy-in to #SocialMedia? Join us for best practices and advice.
   8 years ago
#socialauthorityDos & Don'ts Employee AdvocacyThis week we'll discuss the do’s and don’ts for launching an employee/partner advocacy program
   8 years ago
#socialauthoritySocial Media: Getting StartedHear answers to frequently asked questions when #B2B SMEs get started with #socialmedia?
Top Votes
Profitecture
What results of #socialmedia and #employeeadvocacy do executives care about?
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Robin Scharpf
Attracting top talent is a priority & positively influenced by employees active in #socialmedia
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victoriabsocial
A3: For starters, 78% Of Salespeople Using Social Media Outsell Their Peers http://www.forbes.co...
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victoriabsocial
A3: It helps with press mentions, which affect analysts and people following the industry. It also has a positive affect on the bottom line.
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Mimi Murray Meagher
Many execs are all about the sales, but you need to build relationships and in today's world part of that is via #social.
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Robin Scharpf
Great pt, @VictorBSocial! We're seeing same results with our customers
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victoriabsocial
@MeagherMimi So true! Know me, like me, trust me ... social helps with all three.
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CatherineCameronHeld
A3 @marketwatch reports what the top CEOs are posting and tweeting http://on.mktw.net/1...
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Paul Krappman
Execs want to know that their employees aren't just "playing" at social.
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Robin Scharpf
#Socialmedia promotes transparency & trust which results in customer recommendations, loyalty & more revenue
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victoriabsocial
@cathcamheldt Another good idea ... show the boss the top CEOs who are having an impact.
Profitecture
Your employees are your best brand ambassadors. But what’s stopping executive buy-in to #socialmedia & #employeeadvocacy?
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victoriabsocial
Fear of the unknown, mostly because it is not familiar to them personally. #employeeadvocacy
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Robin Scharpf
Difficult to prove value of invesment
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Robin Scharpf
.@VictorBSocial agree. How can you expect people who are afraid to buy on @amazon to get #socialmedia.
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CatherineCameronHeld
A1 Overwhelming, lack of education, mistakes are magnified for the C-Suite
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victoriabsocial
Some say it is hard to prove ROI, but it's just a different way of looking. Social has many benefits. SEO for one.
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Mimi Murray Meagher
Not seeing the value or the reach!
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CatherineCameronHeld
A1 I think there is a misconception there is a lack of time #employeeadvocacy
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Paul Krappman
Difficult but not impossible @RobinScharpf. We have seen that social can have a big impact on top line.
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Paul Gillin
A1 Fear of saying the wrong thing. Silence is at least not risky.
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Mimi Murray Meagher
@cathcamheldt agreed or that #social will take too much time!
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victoriabsocial
@PaulKrappman It certainly helps with reach, putting a human face on the company and making it more "findable" and likeable!
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CatherineCameronHeld
@VictorBSocial it goes back to lack of education, do you think?
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victoriabsocial
@pgillin CEOs can't keep their head in the sand forever ... :D
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Robin Scharpf
Compliance also complicates exec buy-in to #socialmedia & #employeeadvocacy
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CatherineCameronHeld
A1 I think it basically circles back to lack of education
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Sandy Rikkers
A1 fear of negative information coming in via public social channels.
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victoriabsocial
@cathcamheldt Yes! Education is needed and available from companies like Brandfrog and Profitecture that offer personalized coaching. #socialauthority
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Mimi Murray Meagher
@pgillin true, we can't forget the #chrysler exec!
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Paul Gillin
@MeagherMimi It was actually Chrylser's agency, but same concept. He never should have tweeted that comment in any context, however.
Profitecture
What are recommended steps for securing boss buy-in to activating employees in #B2B #socialmedia?
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victoriabsocial
Show them people are already talking about the company/brand, so they want to be part of the discourse.
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Robin Scharpf
A2: Demonstrate alignment to business goals & objectives to get boss buy-in for activating employees in #socialmedia
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Mimi Murray Meagher
A2: Quality training on all levels, hint hint!
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victoriabsocial
A2: Also show them how much traffic is affected by social and all the benefits it can bring in terms of increased awareness.
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Robin Scharpf
Agree @MeagherMimi. Train executives to listen and engage to help build management buy-in to #socialmedia
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Profitecture
.@VictorBSocial how do you "show" these examples? Any suggestions?
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Paul Gillin
A2 Show competitors who are doing it.
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CatherineCameronHeld
A2 I agree @VictorBSocial. Show them leaders like @richardBranson @jamesCaan who succeed
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victoriabsocial
A2: Assure the boss there will be guidelines and training and that it will be monitored and tended. #employeeadvocacy
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CatherineCameronHeld
@pgillin Love this idea!
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Profitecture
.@pgillin what are best ways to "show" competitor examples? in private discussion or group presentation?
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CatherineCameronHeld
A2 Blogging. LinkedIn, Twitter. Where do they feel comfortable.
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victoriabsocial
@Google analytics for one, can show you where traffic is coming from. Also use listening tools like @HootSuite.
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CatherineCameronHeld
A2 Great article on who is doing social well http://bit.ly/1jR1FW...
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Mimi Murray Meagher
Yes, @pgillin and @cathcamheldt isn't everyone on #social and if not @equalman says your biz many not exist in 5 years!
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Paul Gillin
A2 Start with low-impact topics that won't generate controversy. Feel-good stuff that creates positive sentiment.
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Paul Gillin
Definitely start behind closed doors. You don't want to embarrass executives into participating.
Profitecture
Do you agree with @guardian suggestions for warming up c-suite to #socialmedia? http://www.theguardi...
Why the C-suite don't 'get' social media marketing – and how to change that
Reputational risk, return on investment and a lack of experience are barriers to social media adoption in the boardroom, writes Sharon Flaherty
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Profitecture
Those steps are: simulate crisis, get them on social and compare website traffic sources.
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Robin Scharpf
Yes! Get execs on #socialmedia with one-to-one coaching & training
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CatherineCameronHeld
A4 Yes, get them on social would be a good start
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victoriabsocial
Certainly > 1. Get them on social. I think the more you can get execs doing it for themselves and seeing what happens, the easier it will be to get full buy in. #employeeadvocacy
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Robin Scharpf
No! Do not simulate crisis. There are enough real-life examples; learn from those.
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Mimi Murray Meagher
Get your #employeeadvocates on social and start talking to one another! Crisis management always good to prepare for!
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CatherineCameronHeld
A4 But educating them and starting off slowly on a platform as @pgillin suggested
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Paul Krappman
Agree to a point...Execs fear getting sucked into a time sink that won't be able to escape. #c-suitesocial
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CatherineCameronHeld
A4 and not "just on" but active and engaged
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Sandy Rikkers
A4 get away from the desire for hard numbers (ROI) and get into social, learn a little and measure what you can-don't avoid because ROI stats are different than other channels.
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Paul Krappman
Train execs, help them with content - it pays off. #c-suitesocial