socialauthority

Social Media Boot Camp Week 6
#B2B #SMBootCamp refresher: Activating SMEs in Social Media for Marketing Success
   5 years ago
#socialauthoritySocial Media Boot Camp Week 5#B2B #SMBootCamp refresher: Best practices for SME social media engagement
   5 years ago
#socialauthorityBuilding Social Media HabitsTips & tools for #B2B #SMEs to build habit of participation in #socialmedia
Profitecture
What are appropriate topics for SMEs to cover in #socialmedia?
Brian Gilb
A5: Topics that are industry specific and that engage their customers as well
Sandy Adam
A5: trending news, high-level industry article insights great topics depending on expertise
Sharon Crost
Important to explain to the #SMEs that it's not always about what they want to talk about, as much as it is what is currently buzzing with their audience
victoriabsocial
A5: Focus on your area of expertise and aim to be helpful. R u a mobility expert? Security geek? Share what u know.
Robin Scharpf
reserach and their opinions of findings
Paul Gillin
@sharonhds Amen. Many ppl aren't instinctively tuned in to the interests of the audience/customer.
Paul Krappman
A5: Trends, insights & good questions that are coming from your customer base are all good fodder.
Paul Gillin
I think if @JimCahill were able to be here, he'd say let #SMEs get down and dirty on tech topics.
Robin Scharpf
.@PaulKrappman Great point! #SMEs should pose questions too as part of #socialmedia engagement
Sandy Adam
A5: I watch news & trends and feed my SMEs topics .. can't expect them to do it all the time
Denise Bahs
A5: How do millenials impact their industry?
Mimi Murray Meagher
Leverage #SME's to hit on those topics that apply to their customers most. SME's are good for new #B2B opportunities, but don't forget to nurture your exisitng customers.
Paul Krappman
Connect your SMEs to your #custsvc people and make sure they are answering questions #b2bsocial
victoriabsocial
A5: Tie into current news and events. Talk about industry reports, stats. Report live from events. :)
Profitecture
.@VictorBSocial what tool are you using to spot trending events and news?
Paul Gillin
Make it easy for #SMEs to participate. As @SandyAdam said, offer ideas. Even ghostwrite, if necessary.
Brian Gilb
agree with @VictorBSocial about current trends in news. Great speaking points for #SME's
Sharon Crost
@denisebahs I feel millennials are more "real", authentic. Digital natives don't seem to have the same editorial fears
victoriabsocial
Search Google for the terms and then choose "news" to get the latest.
victoriabsocial
A5: Marketing Managers like @fayecaldwell do a great job of keeping their #IBMPartners armed with content.
Profitecture
What steps should marketers take to help boost participation of #SMEs through #socialmedia?
Brian Gilb
A3: Come up with a strategy on how to engage the market you're looking for, thus what kind of conversations need to take place
Sharon Crost
I'll toss out the first step is to show #SMEs the business value
Denise Bahs
A3: Tactically, get the SMEs on @HootSuite so they can tweet on the run!
Paul Krappman
A3: You can take two paths - require it or incentivize it - make it important for SMEs to be #social
victoriabsocial
A3: Agree with @sharonhds - and also show examples of colleagues and peers.
Sharon Crost
Step 2 is sharing the online opportunity cost with the #SMEs (query results that show competitors attacking their territory)
Brian Gilb
Also, some basic training from @profitecture about the platforms will help them engage and participate easier.
Mimi Murray Meagher
Head over there and go talk to them, #SME's don't bite!
Denise Bahs
@sharonhds Agree! They need to b inspired!
Paul Gillin
@sharonhds Oooh. Hadn't thought of that one. Good point.
Robin Scharpf
Step 3 should be train #SMEs to use #socialmedia for business purposes.
Sandy Adam
Step 1 - educate them on the WHY
Paul Krappman
Actually, #social can make an #SME's job easier by giving a direct pipe to the market.
victoriabsocial
A3: Yes, and like @GilbBrian says, make it relevant/compelling for them to share their perspective.
Sharon Crost
And Step 3 is to show the #SMEs how their specific action got results - like a zillion impressions or engagements etc. Something that makes a mark
Paul Gillin
Make it easy for them. If you have to interview them and publish a Q&A, so be it.
Sandy Adam
Step 2 - provide content to get them started and comfortable - they're still learning #socialmedia
Brian Gilb
A3: also coming up with a particular set of topics to speak about that excites them will get #SME's talking
Mimi Murray Meagher
Gain a #B2B competitive edge by leveraging their knowledge.
Denise Bahs
A3: Inspiration eliminates the "void" between U wanting them to do it and THEM wanting to.
Paul Gillin
@sharonhds Exactly. Response is a drug.
Sandy Adam
A3: Try to use a KPI they can relate to and share results with them... pride encourages further action
Sandy Rikkers
@PaulKrappman or do both and add some competition to it
Sandy Rikkers
@GilbBrian totally agree it's the basics that get them moving!
Sandy Adam
I also use gamification ;) feature my top 5 contributors in internal messaging
Profitecture
Ghostwriting, is that acceptable for getting #SME engagement in #B2B #socialmedia?
Paul Krappman
A6: Absolutely! Prime the pump for your SMEs to engage.
Brian Gilb
A6: In my opinion, no. People are very good at seeing what content is authentic and which seems stretched. Better for SME's to write their own
Denise Bahs
A6: with ghostwriting, sometimes there is no choice, however, I prefer transparency.
Sharon Crost
Bullet points= yes. Ideas= yes. Analytics on trends = yes. Ghostwriting = no.
Paul Gillin
A6. You want to preserve the #SME's voice, but there's nothing wrong with polishing up their words. Make them look good!
Paul Gillin
Why no ghostwriting, @sharonhds ?
Paul Gillin
Interesting the differences of opinion on this question!
victoriabsocial
A6: As a dog, I have no choice, :) but my preference is to have someone edit my scribbles than put words into my mouth.
Sharon Crost
@pgillin As you mentioned, preserve the SME voice, style, nature, authenticity
Sandy Adam
I will edit for others, but won't ghostwrite, they need to learn the skill
Denise Bahs
A5: perhaps a great way to lure them into going it on their own.
Brian Gilb
I agree with @sharonhds and @pgillin on this: Preserve the SME voice and authenticity
Paul Krappman
@sharonhds Sometimes actually showing them the value through a few ghostwritten posts can help.