Profitecture38
What are appropriate topics for SMEs to cover in #socialmedia?
Brian Gilb
A5: Topics that are industry specific and that engage their customers as well
Sandy Adam #WearaMask
A5: trending news, high-level industry article insights great topics depending on expertise
Sharon Crost
Important to explain to the #SMEs that it's not always about what they want to talk about, as much as it is what is currently buzzing with their audience
victoriabsocial
A5: Focus on your area of expertise and aim to be helpful. R u a mobility expert? Security geek? Share what u know.
Robin Scharpf
reserach and their opinions of findings
Paul Gillin
@sharonhds Amen. Many ppl aren't instinctively tuned in to the interests of the audience/customer.
Paul Krappman
A5: Trends, insights & good questions that are coming from your customer base are all good fodder.
Paul Gillin
I think if @JimCahill were able to be here, he'd say let #SMEs get down and dirty on tech topics.
Sandy Adam #WearaMask
A5: I watch news & trends and feed my SMEs topics .. can't expect them to do it all the time
Denise Bahs
A5: How do millenials impact their industry?
Paul Krappman
Connect your SMEs to your #custsvc people and make sure they are answering questions #b2bsocial
victoriabsocial
A5: Tie into current news and events. Talk about industry reports, stats. Report live from events. :)
Profitecture
.@VictorBSocial what tool are you using to spot trending events and news?
Paul Gillin
Make it easy for #SMEs to participate. As @SandyAdam said, offer ideas. Even ghostwrite, if necessary.
Brian Gilb
agree with @VictorBSocial about current trends in news. Great speaking points for #SME's
Sharon Crost
@denisebahs I feel millennials are more "real", authentic. Digital natives don't seem to have the same editorial fears
victoriabsocial
Search Google for the terms and then choose "news" to get the latest.
victoriabsocial
A5: Marketing Managers like @fayecaldwell do a great job of keeping their #IBMPartners armed with content.