#socialauthority - CrowdChat

Create Content to Connect

Tips to create compelling content that attracts & builds trust with customers at every buying stage.

#socialauthority @robinscharpf @paulkrappman

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#socialauthorityIgnite Your B2B BlogJoin Profitecture for a lively chat about igniting your blog for success.

#socialauthorityContent MarketingTips to create compelling content that attracts & builds trust w/customers: angles, storytelling.

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Robin Scharpf19

Q5: What are best #b2b content sharing practices for #socialselling?

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A5: The trick with finding & creating good content, is to not get too “sales-y" with what you share. #contentmarketing #socialselling

A5: do more than just retweet or sharing. Start a conversation around the content that is created. #Socialselling #B2B

A5: Put yourself in your customers’ shoes and ask what they would find helpful - whether it’s your product or not. #socialselling #contentmarketing

A5: Listen first, to be sure you are in the right place and then strive to add value and be helpful.

Q5: Don't expect people to #engage w you, YOU engage with others. Part of the Know me, like me, trust me continuum. #socialselling

Jacobo Gonzalez

A5 -- I think it's very important to have a POV. Not just share for the sake of sharing.

Mimi Murray Meagher

Whenever you share #content take the time and customize your insights for each #social network. #SMBootCamp

A5: Answer questions rather than only asking. #socialselling

@JacobSoSocial Great point.

CatherineCameronHeld

A5 in #contentmarketing: be authentic, be helpful and don't be "salesy"

A5: Try to understand where your customer is in their decision making process and supply the right content and the right time.

A5: Listen first, then share content that connects & builds trust #socialselling

A5: asking the right questions that get things started is also effective.

Mimi Murray Meagher

Don't always be salesy! Be helpful and provide insight to your audience. #socialselling

Robin Scharpf15

Q3: What type of content is best for sharing in the social channels for #B2B?

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A3: Here is a nifty infographic about the value of #contentmarketing & best practices for each channel http://bit.ly/18lmZH...

A3: Something with a quick list thats easy to digest. #B2B

A3: Short, to the point. Images, graphics, #infographics.

A3: Helpful, valuable, fun, imformative, entertaining. Easy right?

If you can include cat videos, that works well.

As we have discussed in our #smbootcamp, look to the last email you sent to a customer that solved a problem…you’ll find content.

CatherineCameronHeld

A3 Variety - visuals, links, etc...

.@GilbBrian hilarious! #catvideos!

Mimi Murray Meagher

A3 being that I'm not a marketer, I like to share information that I find interesting to my audience. #SMBootCamp

A3: photos, #videos, #podcasts, quotes are great to arm team with for #socialmedia engagement

@GilbBrian #catvideos and other animals can really get a message across quickly and with humor.

I should just include #catvideos in my business plan for my new company. I might actually make money

Robin Scharpf14

Q2: How should marketers talk to sellers about #contentmarketing?

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A2: to tell more of a story and use specific examples to discuss what the customer needs. #contentmarketing

CatherineCameronHeld

A2 Sometimes sellers hear nails on a board with the term #content...sorry

A2: Sellers need to start by understanding the needs of their customers. #socialselling

CatherineCameronHeld

A2 #content = valuable information

A2: #contentmarketing is a dirty word to salespeople. A bottomline approach is better. #storytelling

#Marketers shld talk to #sellers in terms of customer experience and buying process, not #contentmarketing

A2: Marketers don't convince sellers about the concept of #contentmarketing, but they do need to show them how to share relevant info.

A2: Sellers can also use a buyer journey map http://www.slideshar... to help refine their communications.

Mimi Murray Meagher

A2 #contentmarketing if customer driven will hopefully lead to profitable customer action!

A2: I heard good piece of advice on @FIRpodcast yesterday. Marketers: go on a salescall. #contentmarketing

Robin Scharpf13

Q4: If I'm a #SME, where should I find #content to share in the social channels?

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Mimi Murray Meagher

Find way's to bring new life into old content! #contentmarketing #SMBootcamp

A4: People like Bob Losey do a great job of sharing posts on the LinkedIn publishing platform about IBM products and services.

A4: Put yourself in your customers’ shoes and ask what they would find helpful - whether it’s your product or not. #contentmarketing

A4: As a subject matter expert you should likely be sharing more original content.

#Cisco 's @rasmusalmqvist creates his own content to showcase his expertise; great #lead gen #videos

A4: @Lilianagma @ElizabethKvedar at @IBM great source of #contentmarketing

A4: look to blog mostly for people with original content. #SME also share those through their individual profiles

#Cisco 's @rasmusalmqvist is one of my favorite #smbootcamp alums...

A4: Dont forget trade associations for #contentmarketing

A4: Using @hootSuite to monitor your team and support them is key #contentmarketing

.@Profitecture what type of original content?

Blog posts, opinion pieces, sharing your view on trends.

A4: Some of our clients use a central "content hub" to encourage sharing of content within a specific theme.

CatherineCameronHeld

A4 @Cisco does a great job utilizing their marketing team in writing their blogs. @chrissie202 just wrote her first blog today!

A4: If you are looking for "find" content, search with keywords and phrases related to your industry.

CatherineCameronHeld

A4 love @ibm tumblr!!!

Jacobo Gonzalez

A4 - well....I think that if I were an SME, I'd try to produce content Vs finding it. If I were to find it, I'd think who I consider to be an expert (blogs, mostly).