socialauthority

Ignite Your B2B Blog
Join Profitecture for a lively chat about igniting your blog for success.
   7 years ago
#socialauthorityLinkedIn Groups for B2BJoin us for a lively chat about best practices for LinkedIn Groups: joining, engaging & launching
   7 years ago
#socialauthorityCreate Content to ConnectTips to create compelling content that attracts & builds trust with customers at every buying stage.
Robin Scharpf
Q5: How do you optimize your #blog's reach?
Denise Bahs
A5: Look for places like #AllTop.com to syndicate your blog.
Brian Gilb
A5: hyperlink and mention other blogs about the same topic in your post. That will create relationships with other bloggers who will most likely share and reference your blogs in the future.
Profitecture
A5: One way is to invite guest bloggers with established audiences, so they can introduce you to their readers.
Denise Bahs
Share on all your social channels
CatherineCameronHeld
Q4 amplify on a variety of social media channels and direct back to blog
Brian Gilb
A5: also knowing when and were to share that blog post on your social media platform is key.
Paul Krappman
A5: Make sure that you are using your blog content as sharable info in your other social networks. It won't generate traffic by magic.
Brian Gilb
A5: one more specific way (depending on your target market) is to share on other social media other than Twitter/LinkedIn/Facebook
Profitecture
A5: I also read that you can post your blog on LinkedIn and get the benefit of that reach. It's recommended you do this a few days or a week after posting on your own blog.
Robin Scharpf
Tie in a #crowdchat with your #blog topic to optimize audience reach.
Denise Bahs
Use the LinkedIn Publishing tool - great traffic generator.
Sandy Rikkers
@paulkrappman darn, I WAS totally going to try magic method! "Abracadabra read my posts"
Paul Krappman
A5: If you can, reference influencers in your space to extend your blog's reach.
Brian Gilb
@denisebahs the publishing tool on LinkedIn is a perfect place to build your social authority with your blog
Brian Gilb
Lynn, its an excellent tool. Check it out. https://help.linkedi...
Paul Gillin
One tactic I've seen used successfully is to interview top bloggers and publish the conversation. It generates links from those popular people and gets readership.
Profitecture
@pgillin Yes! A Q&A is an easy way to generate some new content.
Paul Gillin
One thing I try to keep in mind is to post to a blog instead of sending an email. If you're answering a question that others might find interesting, why limit the audience to one person?
Robin Scharpf
Moving on to Q6: Let's summarize, what is the best advice you've received or given to ignite a #b2b #blog?
Brian Gilb
Q6: remember your audience when writing your #blog for #b2b
Denise Bahs
Q6: #Blog posts don't need to be long! 300-500 words. Break it up into multiple posts. :)
Paul Krappman
A6: Best advice? Get started -- now! #blog
Profitecture
A:6 See who is already blogging in your space and understand what niche you can fill. Make sure you have enough content and content contributors to keep up the consistency. #blogging
Brian Gilb
A6: have a consistent pace with quality articles.
Lynn McGinnis
Quality over quantity.
CatherineCameronHeld
Q6 every organization should have a #blog/calendar. Blogs don't have to be long. Rely on your staff to assist with content.
Sandy Rikkers
Q6: keep it real...and your voice relatable when writing for #b2b
Sandy Rikkers
@PaulKrappman in process! Launching soon.
CatherineCameronHeld
Q6 Your #blog should be amplified via your other social channels and directed back.
Paul Gillin
@denisebahs Completely agree. There's a misperception that blog posts need to be lengthy. 50 words is fine.
Robin Scharpf
Q4: What is the optimal frequency of #blog posts per week for #b2b
Denise Bahs
A4: I strive for once per week - don't always make it, but that is my goal.
Brian Gilb
A4: For B2B specifically, twice a week would be optimal. Anymore than that would take too much time unless you have a staff writing full time
Paul Krappman
A4: If you are just starting out in blogging, aim for once a week.
Profitecture
A4: A certain amount depends on your industry and topic, but once a week is a good start.
Brian Gilb
A4: if you have more than one writer or contributor, then its possible, but not recommended
Denise Bahs
I always tell students to do what they can - just get started!
Brian Gilb
A4: consistency over frequency for blogging for #B2B
Sandy Rikkers
A4: Once per week is so manageable when starting out a lot less daunting...once you have topics of course!
Paul Krappman
A4: After you have established the habit, set your goal to two blog posts per week. But, don't force it - it'll show.
Paul Krappman
A4: A well known author I know used to say writing is like exercise, you have to do it regularly.
Denise Bahs
@SandyRikkers When I started it was once per month!
Brian Gilb
@paulkrappman Can't agree with you more.
Brian Gilb
@paulkrappman although if writing is exercise, looks like I pulled a muscle recently.
Lynn McGinnis
We try to post once a week, then email a monthly digest of the posts.
Paul Krappman
@GilbBrian - Okay, let's not get too graphic, LOL
Robin Scharpf
I love the monthly digest idea, @lynnmcginnis
Lynn McGinnis
Not all of our clients are on social media. Our blog traffic is our #1 referral most weeks.
Paul Gillin
According to Hubspot, twice a week is about optimal. There's a big dropoff in inbound links if you post less than once a week, but not much upside to posting more than twice a week.
Paul Gillin
Another thing you can do it post a roundup of interesting articles you've seen during the week. It's quick and useful.