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LinkedIn Groups for B2B
Join us for a lively chat about best practices for LinkedIn Groups: joining, engaging & launching
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Denise Bahs
Welcome everyone! Thanks for joining!
Denise Bahs
Today we're going to discuss LinkedIn Groups!
Brian Gilb
Looking forward to it :-)
Paul Krappman
Glad to be here
Denise Bahs
To get things rolling, Let's start with Q1. Do you like large or small groups?
Profitecture
our favorite topic! Students have the most success in LinkedIn Groups.
Paul Krappman
A1: LinkedIn is a great platform for affinity groups to meet and share...but they have to nurtured.
Denise Bahs
I like large groups because there is more traffic. But small groups are great for industry specific discussions.
Brian Gilb
Smaller groups give you more time to get to know others. Larger are better for more visibility of your profile
Denise Bahs
@GilbBrian right Brian! All depends on your goals. :)
Brian Gilb
For B2B purposes, I think smaller groups are the most effective to participate in
Profitecture
A 1 - I think relevance is more important than size.
Paul Krappman
As we have discussed in the past, the number of followers is not always the best measure, it is the strength of the connection...
Denise Bahs
Q2: Tell us about your LinkedIn Group experience so far.
CatherineCameronHeld
A1 I like active groups vs size
Denise Bahs
@cathcamheldt So size doens't matter? LOL!
Paul Krappman
A2: The key to creating a good LinkedIn Group hinges on creating an environment of participation without overt selling.
Profitecture
A2 LinkedIn Groups are great for educating yourself about your industry and they are also good places for getting your point of view out there. I have heard from so many students that they have had the most productive results from Groups.
Denise Bahs
@Profitecture I've hear the same! Number one sales tool.
Brian Gilb
Q2: really interesting to see peoples responses. Also a great learning tool to see what experts are saying
Denise Bahs
I really like getting outside my industry group and going with my alumni group
Denise Bahs
Q3: where can you find good groups?
CatherineCameronHeld
A2 I've learned a great deal from groups and appreciate what they have to offer
Brian Gilb
Doing a general search on key words in your industry is one way to start
Denise Bahs
Q5: Should you join many groups or just a few?
Paul Krappman
A5: Like all things #b2bsocial, I would steer away from that theory because it's not just about the numbers, it's about the strength of affinity.
Profitecture
A5: The nice thing is that you can set your digest activity, so you are not overwhelmed with updates from your Groups, but common sense suggests there are only so many conversations you can stay on top.
Denise Bahs
A5: It would be really tough to keep up on all those groups. Not to mention the emails pouring in!
CatherineCameronHeld
A5 I suggest 4-7 that you can manage and be active in
Brian Gilb
A5: I'd say only join as many LinkedIn groups as you can contribute to the conversation and help others. If not, its too much to manage
Denise Bahs
@Profitecture right! every now and then I turn off the notifications.
Paul Krappman
Agreed! It's almost like reverse spam.
Profitecture
A5: Yes! Hard to keep up with all the activity. Better to focus on three to five key Groups you feel you get value from.
Brian Gilb
A5: stick to groups where you can offer the most and where you can prospect the best. Basically what is worth the most of your time
Robin Scharpf
A5 some LinkedIn fans suggest joining as many as possible for search purposes. Agree/disagree?
Denis Vo
A: a few good ones is probably better then many average ones.
Sandy Rikkers
.@denisebahs I started out in tons of groups due to varied interests. As a result it was overwhelming to decide where to hang out. Shorter list with great discussions is preferred.
Denise Bahs
Q4: what are the Pros and Cons of starting your own LinkedIn Groups?
Brian Gilb
A4: one of the cons is that it takes a lot of work. And you would need an organization and team of people to help you maintain it and keep it active
Brian Gilb
A4: one of the pros is that, once it gets going, you have a lot of visibility for your company and platform
Profitecture
A4: It takes time and effort to start a new Group. You need to see which Groups already exist and how you can differentiate your Group from those already established.
Paul Krappman
A4:Starting a new community is really hard. It takes a tremendous amount of nurturing.
Denise Bahs
Me and a colleague started a group and it took a couple of years to get it going.
Paul Krappman
A4: Best to find an active group in the area of interest and begin to build your participation there.
Profitecture
@GilbBrian Agree with you, Brian, that starting a new Group requires support from others to keep the conversation lively.
Brian Gilb
@Profitecture there also needs to be a plan behind it before it ever even starts
Denise Bahs
@GilbBrian Yes, so much easier to find an established group and jump in.
CatherineCameronHeld
A4 I worked with a student who did a GREAT job as an admin. TON of dedication! Great rewards.
CatherineCameronHeld
A4 need to differentiate your group from the 1000s "out there"
Denise Bahs
Q6: How are LinkedIn Group different from Twitter? Engagement different?
Brian Gilb
A6: well character length first off. Also more in depth engagement. Gets easier to know people and see what they know
Profitecture
A6: You can have a more substantive conversation in Groups. Twitter limits you by the characters and you might have to answer over a number of tweets.
CatherineCameronHeld
A6 More than 140 characters....
Denise Bahs
A6: The shelf life! I have a question in a group that is still active after several months. Great stuff!
Paul Krappman
A6: Totally different engagement in LinkedIn Groups...Allows for much deeper insights.
Profitecture
A6: So true! I think the stat for the life of a tweet is like an hour!
CatherineCameronHeld
A6 agree @denisebahs ! I just engaged with a discussion after 23 days
Brian Gilb
A6: you'll find more experts and be able to see their credentials
Profitecture
A6: If you want to read more of our views on this, here is a blog post: http://profitecture....