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AWS re:Invent 2018 Highlights

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The cloud is reshaping technology choices, development paradigms, and tech business models. How do you see it affecting vendor/IT engagement practices? https://www.crowdchat.net/s/85qag

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Maish Saidel-Keesing (☁️🚀☁️🚀☁️)

Engagements are going change to how does this choice affect what I deploy in the cloud today - and how I manage my cloud. This will traverse Management, Devops, security, storage and data. If they do not accommodate how I use the cloud - then they will not be a viable option

Cloud is making self-service the IT/vendor engagement model for even the larger, more complex buys. Going forward, it's hard not to see AWS, Azure, and others scaling back direct sales as buyers using self-service marketplaces for bigger-ticket items.

traditional vendors have no choice but to pick cloud partners - they bring a lot to the table in terms of customer relationships and services but the historic intel and msft partnerships are morphing to cloud partnerships.

The gap between when stuff get produced/released to when it is consumed is shrunk to almost zero days. Old days of releasing things in half-hazard way are a thing of the past. Your service is your press-release ;) Old guard need to understand this clearly!

The vendor customer relationship will be automated away and value relationship will ensue after - a new model will emerge imho

Any vendors which don'y play well with mega-platforms (AWS Google Microsoft Alibaba Tencent) will suffer.

Old guard vendors must invest heavily into marketing for developers... A must ....

Given your assessment of the cloud market “as is” and your expectation for the cloud market “to be,” what technology segments are most underserved by cloud today? https://www.crowdchat.net/s/25q81

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- Network enablement for Hybrid Cloud still is an underserved area. Closely related is data movement between cloud and private data centers. Gluing of pipes and widening of pipes is still needed.

Undoubtable the Edge. AWS have realized that 90%+ of the compute will be dedicated to inference code from AI models. Real-time inference code is the most valuable, and will need to be moved next to where the data is created, almost always at the Edge.

- NFV (network function virtualization) is another weak area (in #HyBrid context)

Intercloud networking. VMware NSX is a guidepost for how cloud networks will get "flattened" over the next few years.

- Policy based computing is good in compute stack, weak on storage and weakest on network side. Network is most closely related with #security also, that’s where more investment dollars need to go. Policy based network security. #Cisco?

Captain Dee 🧜‍♂️

all of the boring transnational processing done on old IBM servers in basements.

Captain Dee 🧜‍♂️

@dfloyer 5G and advancements in internet and networking will negate the need for the Edge. The two best Edge case studies I've seen included deployment on a container ship and cruise ship.

In terms of what solution segments are underserved by public cloud offerings, I'd point back to business intelligence. Yes, AWS, Microsoft, Google, IBM, et all have SaaS-based BI offerings, but somehow they still haven't penetrated the mass of business users.

Maish Saidel-Keesing (☁️🚀☁️🚀☁️)

I would say - edge computing - AWS is only starting to scratch the surface of what can be accomplished today

Serverless has lot of growth as this combined with containers makes lots of stuff happen

What re:Invent 2018 announcement -- from AWS or anyone else -- was especially “ho-hum?” https://www.crowdchat.net/s/65q7m

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I think there were plenty of bigger, better faster announcements that were incremental - but unlike most vendors it was a small proportion of the corpus of announcements at #reinvent2018

- “Well Architected” effort, so far seems like a marketing stunt, or it might be that I don't understand how effective that can be... or how that part can be automated... is there an API to compare my architecture with a "good architect"

AWS Outposts. "Ho-hum" in several senses: 1) it's not going GA till late 2019, 2) it comes late into the market vis-a-vis Azure Stacks, 3) AWS already has hybrid cloud connectors & running VMware on AWS. I'll get excited about Outposts if it, per David F., is huge hit.

This is the kind of question ussually reserved for events with a few announcements but AWS has a power law of announcements from big to the long tail all relevant imho

it's hard to come up with an answer to this one ;)

I think that the if we had to be critical I think the blockchain was one that was mainly vapor or more market pleasing check box

Undoubtable the Edge. AWS have realized that 90%+ of the compute will be dedicated to inference code from AI models. Real-time inference code is the most valuable, and will need to be moved next to where the data is created, almost always at the Edge.

Maish Saidel-Keesing (☁️🚀☁️🚀☁️)

I would say deepracer - it was cool - but what is the business use case for such a service / device ?

I also wasn't terribly impressed by AWS Ground Station. It's not clear to me whether they and Lockheed Martin will be able to market that effectively to the SMB market that perhaps could benefit most from access to remote sensing data etc.

@maishsk It's a prototyping platform to prove out the RL features of SageMaker RL and the simulation capabilties of RoboMaker.

Abner @reinvent

@jameskobielus I don't think Outposts needs to be HUGE as in lots of people use it. It's huge if it accelerates AWS's top 100 global customers to go all in on AWS. There will also be a mis-match between AWS regions and global needs. Outpost solves that and 10 other things.

Kenneth Hui @rubrikInc HQ

The DeepRacer made a big splash initially. But in talking with fellow attendees, most of them thought of it as a free toy for themselves or for their kids. :)

@abnerg I don't think "going all-in" on AWS is a business requirement that Outpost "solves."

Maish Saidel-Keesing (☁️🚀☁️🚀☁️)

@jameskobielus So it is a nice toy that can solve an AI problem - I understand the logic behind it - but announcing a new "product" just to prove the point - to me seemed flaunting their dominance.

Captain Dee 🧜‍♂️

@abnerg if AWS achieves 10% market share they will be happy. If they hit 50% it will completely disrupt the market. At this point it's just value add for them. Deployment options.

This highlight track sums up the chess game #AWS is playing - this is what will soon be a business school case study in every MBA strategy class @jerrychen rocked it on this one point AWS success strategy on rapid growth of cloud computing business model outlined by Jerry Chen @JerryChen with John Furrier @furrier and Dave Vellante...

Jerry Chen, Greylock | AWS re:Invent 2018
"Which one pops out as the most surprising or most relevant? I think it's consistent Amazon strategy, on the lowest layer they're trying to draw the cost to zero, so on storage, cheaper cheaper chea…

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Which AWS announcement at re:Invent 2018 most captured your attention? https://www.crowdchat.net/s/45q6v

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The Two “Edge” announcements dominated – Outposts and IoT Edge announcements. Both changed the fundamental viewpoint and marketing of AWS from “central cloud only” to a hybrid distributed model.

definitely Outposts but there were so many more - Groundstation (i.e. satellite as a service) new database improvements, improvements to storage, deep archive, so much ML stuff and really impressed with AWS' #IoT strategy

The biggest visible announcement from business side is #Outpost Amazon #cloud in a box. Here they will use land and expand, they will add a lot more services into these boxes in your data center.

SageMaker RL: shows that the mainstreaming of reinforcement learning is picking up speed in the AI space for DevOps on gaming, robotics, edge, and other cloud apps.

@dfloyer Major impacts for accelerating the tie of new approaches to software with new approaches to hardware.

@jameskobielus for sure - so much action in #machinelearning Jim

and it's QLDB alternative to a distributed ledger where you don't need decentralized was interesting

Maish Saidel-Keesing (☁️🚀☁️🚀☁️)

definitely outposts. But there is so much information missing - which is really surprising

The long-term implication is an overall architecture of “Move code to the Data”. Many more inventions required, from distributed file systems, distributed Databases, and distributed orchestration and automation.

On tech side the biggest announcement, which will change how the computing is done was FOCUS on #SERVERLESS. BYOL, Nested Functions, lot more native languages, this changes the game… #miniaturization continues… its about democratizing technology so masses can adopt it

#serverless continues to be a major component of the #AWS story - as discussed last year at #reInvent, this is much more than just Lambda.

AWS IoT Things Graph: enables developers to build IoT applications by representing devices and cloud services—such as training workflows in SageMaker RL--as reusable models that can be combined visually & deployed through Greengrass to complex edge scenarios.

Maish Saidel-Keesing (☁️🚀☁️🚀☁️)

@maishsk AWS targeted a good number of their announcements to the Enterprise market this year.FSx License manager, transit VPC - these are just a few examples

#BaaS is also an interesting one. Will be used a lot as #blockchain matures

AWS Outposts is a hybrid Cloud-first architecture – pushing the full AWS services and APIs from the AWS central cloud to the same EC2 hardware on-premises as an appliance. They can also offer VMware on bare-metal instances.

@sarbjeetjohal right sarbjeet - basically saying if you don't need distributed database we can solve your scaling and transaction performance problems but give you immutability #reinvent2018

and while Outposts definitely got the most attention - I'm interested in hearing more about #AWS Firecracker

Kenneth Hui @rubrikInc HQ

What stood out to me as well were the announcements like Control Tower and Security Hub. All targeted for the enterprises who typically value reference architectures and centralized control of resources. #AWS #reInvent

I was waiting for AWS to talk about #RPA - but robotic process automation was not front and center at #reinvent2018

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That was a notable gap in their developer story.

IMO - I think bc it is hard to do well & right - integration is such a big part, as is auth/access. AWS is key for ops and better devops is growing, but gets stopped at door w/ hybrid. #RPA, building block #DX or #LowCode app dev is abt services "apps" building blocks

Loved the analysis at #reinvent2018 from @jerrychen - he has cutting insight and definitely worth watching his cube videos https://www.crowdchat.net/s/25q6p

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https://youtu.be/OZKxq6wqBms Jerry Chen's cube interview at #reinvent2018

Jerry Chen, Greylock | AWS re:Invent 2018
Jerry Chen, Greylock, sits down with John Furrier & Dave Vellante at AWS re:Invent 2018 in Las Vegas, NV. #reInvent #Greylock #theCUBE

jameskobielus12

Going forward, AWS needs to pull back a bit to let its ISV partner ecosystem start to shine at re:Invent. This was an overwhelming blitz of very significant announcements, but it felt a bit like AWS trying to eclipse everybody, including partners. I doubt they intended that.

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Kenneth Hui @rubrikInc HQ

There are so many announcements now that internal #AWS groups have to "compete" for #reInvent time. That's why there there were so many announcements leading up to re:Invent (120). I talked to an AWS PM who said they were told to announce ahead of time.

@kenhuiny It's unbelievable Ken. I sat in the analyst track for two days and have pages and pages of notes on all the announcements - it's mind boggling. They make more announcements in a week than many vendors do over several years #reinvent2018

Maish Saidel-Keesing (☁️🚀☁️🚀☁️)

That is the case almost every year. They find a problem that either has not yet been properly developed as part of their solution - and do it better, faster and at greater scale than any of their competitors or partners...

Kenneth Hui @rubrikInc HQ

The formula seems so simple but it is extremely difficult to execute on: Find something that they can build a managed service for to make it simple for customers and then make it super-efficient by automating that service as much as possible. #AWS