BigData

Systems of Intelligence
Conversation with Wikibon #bigdata research analyst on Systems of Intelligence & it's impact

Which statement best reflects the future of big data?

   8 years ago
#bigdata@theCUBE Talks Big DataConversation with George Gilbert Wikibon Analyst about bigdata Hadoop & other cool news & trends
John Furrier
Q3: What can Systems of Intelligence apps do at their best or most desired outcomes?
George Gilbert
at their most sophisticated they can act automatically, without recommending user action. ex: systems management, smart grid, ad exchange...
Rodrigo Gazzaneo
#SystemsOfIntel add predictive capabilities to the business when few #SoR could
David Floyer
The best ROI come from deployment in automating business processes; system to system, not system to people
John Furrier
running datacenters, apps, #iot lots of things are connected and taking action on data is the big thing
Jen(Cohen)Cheplick
Make it easy for business users - not just IT professionals - to make better decisions with more complete and timely data - as well as recommendations about what those decisions should be
Jen(Cohen)Cheplick
@dfloyer Great point -- automating between systems means the data will actually be used in a timely fashion - and not left up to humans to incorporate
Dave Vellante
@jscheplick this is like the holy grail of data...will the "citizen data scientist" become a reality?
David Floyer
It should be a continuous process of improvement, selecting the best signals from multiple streams, and making them real or near real-time inputs to automation
Kirk Borne
A3: fast real-time autonomous decisions come from #SystemsOfIntelligence if you push #MachineLearning out to the sensor (data collector)
Jen(Cohen)Cheplick
I think it will in some organizations - again, the ones that have the most to gain (and lose) if they don't use real-time data to their advantage
George Gilbert
@jscheplick yes - it's not just consumers - that was easy example. Workday makes it possible for HR professionals to anticipate which high performance emps might leave and how to intervene
Jen(Cohen)Cheplick
However, that won't be the case in most organizations - at least not in the near future. Again -- there is a culture shift -- not just technology -- at play here
Kirk Borne
@dvellante There already exist "Citizen Data Scientists" -- just check out Zooniverse.org, OpenDataThons, and hackathons
David Floyer
Pick the biggest problem that can be solved with automation - e.g. Fraud detection if you are a health insurance provider, customer churn for mobile telecommunication companies
Kirk Borne
A3: I also think mobile devices will become the default ubiquitous input source and output response for #SystemsOfIntelligence
David Floyer
Limit the number of data scientists deployed or drown. Use domain experts; use system of intelligence to extract signal and streams, and continuously monitor and improve.
Kevin Petrie
@dfloyer Great SoI use cases in #Healthcare - IBM Watson can diagnose and treat conditions better than doctors. Healthcare professional roles will be more consultative, relationship based in the future as #AI plays traditional doctor role
Jeff Frick
@ggilbert41 > How much can be automated? How much should be automated?
John Furrier
Q2: Where are we on the customer journey to Systems of Intelligence? Give some examples or share data you might have.
George Gilbert
so, first a definition...
John Furrier
How are systems of intelligence different from Systems of Record? @bobpicciano uses systems of record & systems of engagement all the time
George Gilbert
#SystemsofEngagement are modern mobile UI with cloud delivery. #SystemsofIntelligence have predictive analytics to anticipate and influence consumer interactions for better outcomes on both sides
Kirk Borne
#SystemsofIntelligence reflect a concept that I've taught for years "Intelligent Archives of the Future"
Dave Vellante
Article in the WSJ about Apple & Google's race to predict what you want...#Data_Arms_War
Kirk Borne
@ggilbert41 ...apply #MachineLearning to customer behaviors (breadcrumbs) to learn interests, intents, and preferences #CEM
Rodrigo Gazzaneo
@ggilbert41 would you consider #IoT platforms to be #SystemsOfIntelligence as well?
John Furrier
. @vGazza I personally say 100% YES
John Furrier
. @vGazza #iot has to be intelligent at many levels so this will be a fun area to watch
George Gilbert
@vGazza great question - they are future versions of SysofIntel - where instead of anticipating consumer interaction, the application automatically responds to machine data
George Gilbert
@vGazza for example - a smart grid system might auto tune energy consumption of appliances in an individual home
Kirk Borne
#IoT platforms need to be #SystemsOfIntelligence in order to be useful, successful,.. But that isn't automagic
Jen(Cohen)Cheplick
As with many emerging technologies, there are some organizations that are on the "bleeding edge" if you will. But it takes more than technology to enable it -- you need a shift in skills and in organizational mindset to make the transition
Rodrigo Gazzaneo
@ggilbert41 I see #IoT as the #SysOfIntel for unintelligent elements. Intelligence at system level.
Dave Vellante
@vGazza that's an interesting perspective...you're basically saying #IoT produces "raw material" for SoI?
Jen(Cohen)Cheplick
We see online gaming organizations collecting user data real-time to dynamically enhance the experience, for example. Those organizations with a tangible benefit will be the earliest adopters
Crowd Captain
@jscheplick love the online gaming bc the use of big data is huge
Kirk Borne
@jscheplick You are right on the money -> culture beats strategy (or is that "eats strategy"? :)
Rodrigo Gazzaneo
@dvellante raw material is already there with sensors and element monitoring, I think
Kirk Borne
@jscheplick #MachineLearning in Online Gaming is a forerunner to #Gamification of #Analytics in many different orgs
Rodrigo Gazzaneo
@dvellante correlation at scale, #MachineLearning and insights can help build #SysOfIntel out of this raw material
Kirk Borne
SoR = databases + ERP = fuel for GOF (Good Old Fashion) BI and Descriptive Analytics
Kirk Borne
A1: Regarding SoR, I love @ggilbert41's description in the slide deck and at http://wikibon.com/s...
Dave Vellante
so we want to explore - do these systems become a separate stovepipe or are they integrated with so-called Systems of Intelligence
John Furrier
Kirk we have threading here so you can reply underneath thread
Jeff Frick
Good to see @garyorenstein has joined the conversation , Gary always gets out ahead of the curve
Kirk Borne
Hello Dave, John, and all fans of #TheCUBE
John Furrier
we have #VMworld coming up; #openstackSV #OOW and many more after summer break
John Furrier
Question 1: Systems of Record (SoR). What are they?
George Gilbert
We've been building these for 50 years - they automate business processes and report on historical performance.
Dave Vellante
So we're talking payroll? transaction systems? Warehouses?
George Chow
@dvellante I think of them collectively as ERP
George Gilbert
original was airline reservations, then ERP/CRM...
Jen(Cohen)Cheplick
ERP, CRM, databases
John Furrier
How sophisticated are their analytics?
David Floyer
Transaction systems & systems of record are the heart of enterprise processes
George Gilbert
pretty basic - it's just about historical performance reporting - equivalent to steering a ship by looking backwards at its wake
Kirk Borne
@jscheplick Those 3 (ERP, CRM, databases) are best SoR examples, and yet they trick some firms into thinking they already have NextGen Analytics (Systems of Intelligence)
John Furrier
@KirkDBorne love that comment - the classic head fake
Jasdeep Singh
With all due respect, in my opinion sophistication lies in the way they run, reports and UI have become user friendly #bigdata
John Furrier
. @KirkDBorne many are getting fooled by recycled technologies passed as tranformational
Dave Vellante
@KirkDBorne @jscheplick - good point - we're not talking about just semantics are we?
John Furrier
@Jase_mtlngs915 I agree on the user friendly but being modern is another story..horizontally scalable? real time? low latency? dealing with semantic intelligence..etc
George Gilbert
Jasdeep - BI/reporting is more friendly, but it doesn't inform the consumer in real-time at the point of interaction - especially by anticipating their actions and then influencing them - kind of like ads work
Kirk Borne
Yes, there are many "new" features: semantics, machine learning, personalization, behavior analytics, real-time,...
Timo Elliott
isn't it usually SoR vs "system of engagement". Is "system of intelligence" different?
David Floyer
Transaction systems & systems of record are the heart of enterprise processes
Dave Vellante
@timoelliott it's a concept being put forth (first) by Geoff Moore and @ggilbert41 is re-defining Systems of Intell uses machine learning to anticipate, respond and affect outcomes
Kirk Borne
@timoelliott Yes, SoEngagement includes those #CEM #CX pieces, but SoIntelligence is predictive, prescriptive, cognitive
John Furrier
I love the systems of engagement bc that data is active and with context then it can be intelligence #SystemofIntelligence
George Gilbert
with context and with advanced analytics - like machine learning that turns data into predictive model - like Amazon recommendations
Kevin Petrie
@ggilbert41 Great point - recommendations, #NLP, other #machinelearning apps are becoming must-have feature for many enterprise offerings. We expect Amazon to make recommendations, customer service to email an auto-response, Facebook to tag our images
Dave Vellante
@KevinPetrieTech yes this idea of a personal assistant that anticipates my data needs #scary
George Gilbert
@KevinPetrieTech couldn't have said it better - but coming up with #machinelearning recommendations is going to involve big data for greatest accuracy and fast/streaming data for currency
Kirk Borne
@dvellante Check out this personal assistant concept (from 2004) ScheduleNanny: http://arxiv.org/abs...