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CrowdFather40![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjM0MjcwMzE2.jpeg)
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Which companies will be swimming with the fishes in 2 yrs? Who will make it?
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Leah Fairman
The companies that use #predictivemarketing as a tool to understand behavior in order to better the community and those that will bridge the gap between the online and offline social divide.
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John Furrier
to me it has to be #devops born in the cloud; horizontally scalable, data driven, global, and real time #futureofdigital
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John Furrier
I see two vectors (opptys) 1) outbound and 2) inbound; Outbound are conversations public data integration and CRM is inbound to systems of record
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Sophia L Wong
the company that can articulate and account for increased engagement that is EASY TO USE!
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Kia McClain
Any company that refuses to integrate, partner, and team up with other companies. As I said in an earlier post, the way technology is going today, team work makes the dream work. No one single company will be the "leader" must work together!
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CrowdFather
Companies that have simple message and value prop then scale up; legacy guys like Marketo are at risk
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Tony Yang
@John_Bara @furrier agreed. in addition to open, integration to daily workflow solutions & app channels make it stickier & value driven
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Leah Fairman
@KiaMcClainBiz Great point Kia. Love it. The social platforms will make it so.
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Kim Beasley
I wonder how predictive marketing would affect joint ventures between competing companies. Would they be able to swim together?