John Furrier11
Question: what is the primary driver of Big Data Analytics projects in your organization?
John Furrier
answer: 20.13% say to save money (i.e. by improving operational efficiency)
John Furrier
answer: 23.43% said to increase revenue (i.e. by identifying upsell opportunities)
John Furrier
answer: 54.79% say BOTH
Bert Latamore
Interesting that getting closer to our customers is not high up. Analyzing social media can do that.