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A3: Cloud makes gaming/social apps possible, but smart mobile design makes them sticky.

For gaming in particular, it's all about usability. Cloud storage is a huge game (lol) changer that is impacting mobile AND console crossplay.

"I'll hang up and listen."

I would say mobile technology - if it doesn't work well on mobile, I'm not using it...

UX is key to any app. In some ways, presents a make/break decision.

No excuse for brands today to not build something for mobile... its not mobile first its mobile as first priority!

@iSocialFanz Ditto!

It's easy to imagine a well-designed and fun game that's on mobile but not on cloud, but not as much the other way around.

Design success is most related to UX and implementing user feedback, which requires both cloud and mobile technology

social connection. We want to join the game and/or conversation within

Performance and usability happen in the design - both design for the screen as well as in design of the architecture

design is everything

mobile design *appears* to be more success related b/c it's in your face. But the *design* of the cloud your app is riding on is critical. All guts, no glory.

I believe social connects the data and devices including #IoT that can leverage the cloud that will be engaged via mobile... its about a total solution not one offs... API friendly is key!

i think mobile is the key - my kids decide in no time if an app is worth their time. design is everything (and friends)

Mobile - Look around you. Everyone has their heads down looking into their hands these days. We are addicted to our smartphones.

I'd say mobile. If it doesn't work well on my phone or other mobile devices, I'm not using it.

there's no wiggle room with design in mobile gaming; if it's not good, people can't play it.

#mobilefirst

@jaybaer Yes, I think you got it right. W/out both, it would not happen.

@theRab I agree!

@Veronica Agree... that user experience on mobile is so important.... one bad taste app will be deleted and never downloaded again!

Success on #social hinges purely on community engagement. You can't engage a community unless it's #cloud and #mobile

I think the user flow experience will define the success of things

If you don't think #mobile rules, try taking someone's #smartphone away from them for a day or two.

@ibminterconnect I would say that Design success depends on Design Thinking. The execution then relates to mobile and cloud --

Good design is good business. - Thomas J Watson

Getting information where you are in real time and for your client @IBMInterConnect

@furrier I agree - UX!

@brianmoran *Looks up from phone* We agree, Brian. *Looks back down at phone* :)

@tcrawford I agree poor design and function = delete

After #mobile? Brain chips. Design will be everything. http://www.research....

@Veronica truestory

@jaybaer > And dynamic interaction based on behavior in the moment. Auto-magically change the difficulty based on behavior, temporal sticky based on behavior. Tune up, tune down.

@MarketingHits > Don't waste those at-bats, might not get another shot.

Both are important. Cloud enables the app; design done correctly gives the user the freedom to navigate, understand, and get the most out of the app.

@theRab agreed and the taste makers of today are the budget makers of tomorrow

Cloud enables... mobile is where we engage but those who embrace and utilize data will be the ones that make a difference.. data is a game-changer!

I think they all feed together. Remote mobile devices and social input can be gathered in the cloud and analyzed.

A2: Cloud is the biggest game-changer, because it enables mobile and social.

A2: For me having easily digestible analytics is really important. That's the hardest to get right, IMO.

cloud is the big "lever" imo; bc it the engine - born in the cloud apps are driven by cloud

I would say that Analytics is because of the amount of money involved

Cloud ties it all together

analytics - we're struggling with all the data #overload #ibminterconnect

- Agree Cloud

@isocialfanz I agree 100%

Any one in and of itself is interesting, but taken together with social creates an entirely new world - it's truly the consumerization of technology eating the world

Cloud changes business models, but it is not going to be one thing, but a combination of these.

all are huge & play together! But mobile puts everything at the fingertips...

Going with the crowd... Cloud makes everything accessible

Cloud is the single, largest opportunity to change the game for organizations.

A2 But from a consumer standpoint, it's clearly mobile. The number of people using phones/tablets as their primary computing device is very interesting.

Analytics make cloud/mobile/social personal and useful.

mobile analytics - the WHERE/who/what

In the #SMB space it really depends on your business. I see #cloud and #mobile having the most impact over the next 5 years.

Social. Who ever heard of someone being cloud awkward?

hybrid cloud with the ability to integrate on-prem apps with those born in the cloud

@LanMan9876 agreed, all that data means nothing w/o analytics

Cloud seems to be the behind the scenes enabler and like @jaybaer said Mobile is what matters for the consumer but I feel those who filter the data so they can make strategic business decisions will do amazing things with cloud & mobile!

Data is the game changer, with the analytical data we can make empowered decisions to become proactive in all categories

Cloud and social are the future!

The biggest game changer is the intersection of cloud mobile & data to fundamentally change interactions

agree with Cloud, but why are we viewing this differently.. a good digital strategy includes all of the above. So an integrated approach should be the point of discussion

Data relatively irrelevant. It's information that we really value. The two are not the same.

Just saw that 29% of the WORLD is active on social now! WOW!

@sandy_carter "on social" is different from engaging and contributing value.

The combo #cloud, #mobile, #analytics and #social = game changer. #Tech becomes invisitble @danielnewmanUV

For small & midsize companies, #mobile connects them to employees & customers; #cloud gives them better security & storage so they can focus on their business.

I believe analytics may be the biggest game changer if companies/people harness & act on what it means. Analytics will affect & integrate w/ every platform (cloud/social/mobile/etc).

The breadth and depth of responses here are awesome. Shows how important all of those techs are!

@tcrawford we're drowning in information but starving for wisdom ;)

Actually our study shows that CAMSS combined into a solution will be THE game changer.

@tcrawford True but still an impressive number. 23% of the world is using social actively on a mobile device.

@dvellante Absolutely, Dave -- insight combined with the "nexus of forces" (per @Gartner_Inc -- convergence of cloud, data, mobile and social).

IoT is the game changer. An instrumented world, data exposed from sensors via APIS. CAMMS provide the foundation to turn this data into game changing apps

I'm going for the #cloud - some shuffling of the IBM team, so want to hear all of the updates and strategy. Latest sales look solid http://www.businessi...

triple threat - mobile, analytics and engagement.

@sandy_carter totally agree, Sandy!

as mobile expands into IoT, this has big ramifications for cloud + social!

Analytics changes the game. Cloud, mobile and social are the producers and consumers of analytics. Design drives the influence of analytics.