IBM Retail53
Q5: Are retailers truly moving to 'omni-channel' for shopping? If not, why?
Nikki Baird
"Truly" is a big qualifier. I think many #retail cos don't realize the extent of business model change required
Patricia V Waldron
#Millennials require this - full inventory and price transparancy
Rachel Romba
In my personal experience they're moving slowly... that is, omni is still a brand differentiator for present
Nikki Baird
I have to give @Macys props - they are pushing hard on this topic. Seem to mean it down to their foundation
Shannon Wu-Lebron
retailers are working hard but need help inside their companies to execute the vision of #smarterretail
Nikki Baird
Good sign that @Macys is #omnichannel: total internal reorg
Patricia V Waldron
Per @IDC in 2015 CIOs will invest in omni-channel integration technologies as a top priority
John Furrier
this is loaded question; what channels? that is the issue; my data says they all want to do it but don't yet know; discovery of what channels is top priority
Nikki Baird
Another good sign that @Macys is #omnichannel (aside from CEO talking publicly about the changes): an executive in charge of omnichannel change
Prakash Mohapatra
even sears is pushing hard for omni-channel customer experience http://www.retailing...
Shannon Wu-Lebron
@furrier it is #omnichannel so all channels are priorities, together, integrated
Patricia V Waldron
@Nordstrom is another #omnichannel leader with universal view of inventory, personalized service
John Furrier
@nikkibaird agree and would add that the "data" angle is about more discovery to iterate those definitions of what while executing the how; agility in the data is key imho
IBM Retail
@pvwaldron so people, process, technology, integration along with incentives remains challenge for retailers moving to omni
Patricia V Waldron
@furrier Integration is the biggest challenge - systems, information and processes
Nikki Baird
@furrier Yes! We've found a distressing lack of #omnichannel measures in #retail. How do you know it's working if you don't measure it?
Ralph Jacobson
@ibmcpg Omni-Channel? For email: “Triggered” email open rates were 76.7% higher in Q3 2014… And even more gets opened via Mobile. More channels the better! http://bit.ly/1CKfts... #cpg #retail
Rachel Romba
It feels like many #retailers think #freeship and #freereturns equals omni strategy. I can't wait to buy in-store and return online!
John Furrier
@nikkibaird You nailed it there; can't know if not measuring it!!
Prakash Mohapatra
@RachelRomba or buy in-store and call call center for return
Shannon Wu-Lebron
@nikkibaird real change is hard but necessary, which is why technology and experts can help. Too many retailers try to go it alone.
