socbizchat

A4. Startups don’t need to make capital investments in IT – they borrow it. IBM Watson will make supercomputing ubiquitous like SIRI – but a 2nd opinion for decision making.

A4. Social communities make or break brands. Selling to consumers is being replaced by engaging people.

Engagement counts. The new skill for marketers is curation, not controlling the message.

Digital and Social Technologies allow companies to reach beyond their geographic locations to global markets. I often say we are living in a "Glocal" economy.

IBM is giving away small chunks of big data expertise, with faith that they will be able to offer services and experiences later.

The internet was the death of distance. Social media makes it a neighborhood

linking #engineering to #marketing can help biz scale at speed eg. http://themakerscrew...

A4 Allows growth without the bureaucracy and hierarchy required for big orgs in the past #socbizchat

by insighting the wish in someone through social and engagement!

@kpronn Right on the money there Karl! Engagement is key! Without people, there would no company/brand. Most brands have a digital presence, it's how they ENGAGE & bring value to the customer that matters most. RELATIONSHIPS!

Already happening. TEDx is all incremental to TED. IBM + Twitter will change how we work. The # made everything searchable – disrupting news.

A4- Consumers want to be heard. Social selling is going to become the norm for cultivating biz sales relationships. Allows you to respond to audience in real time- and be transparent with them. #socbizchat

A4 There's no sunk cost in inventory for digital products. As long as the channel infrastructure is sound, you can sell infinite numbers.

Businesses are able to engage a larger and more diverse consumer base by merely sharing knowledge and practices.

Apple’s App store has changed how most things are done – accelerating mobile.

Social sentiment and product commentary via social media are primary research gold mines for companies. But you have to be able to mine that data for the real insights that are going to help companies grow.

The diminimus cost of the next sale is what makes digital a disruption.

A4. They connect employees together in ways that weren't possible 5 or 10 years ago. Now we can work anywhere, anytime and with anyone.

The brands that are effective at engaging and listening real-time will have the advantage in this digital economy.

The added cost is the need to continuously update your message. It is hard work!

.@IBMSocialBiz I think digital & social technologies turn product management & marketing on their head. Social media is the biggest piece of market research you never commissioned (paraphrasing Andrew Grill)

Create a trusting and transparent culture that fosters collaboration and drives teamwork... WE > ME

#social is a great way to uncover industry specific #talent #hr

The google (and other ) algorithms are thinking for us.

@AmyTennison Agree... it's not work from home or work remote its work from Everywhere and Anywhere and collaborate.. Powerful!

Social is how you create a community around your brand/service/product. Keeps the conversation going both online and offline with its large audience reach.

@adamjsr "Marketing" in this world will become what we call "gameful engagement." And the work "consumer" will disappear, since it is just too passive.

@bobiftf Agree this will happen as more companies and leaders embrace the power of Community but internal ones with employees and external ones with customers!

@ambarmstrong Social alone can't do that, the data's available in social should be real , its tough decision t make the decision only with data's we get from social!

A4: Digital and Social Tech allows for more REMOTE workers (doing a lot more/from anywhere) thus allowing a company to increase growth due to less costs of real estate/ more workers / increased productivity / better for environment.

it's even bigger than business, social and the power of the collective voice has changed the world forever

@iSocialFanz @AmyTennison And in doing so they expand our definition of "team"--we suddenly have a lot more collaborators.

@danielkdtwt @iSocialFanz So true! I love the present and future.

.@IBMSocialBiz by providing unprecedented access to new markets but also engaging partners and customers in product design and development in ways that weren't previously possible

connections to hypertargeted topics with the people around them is huge; making new friends increases transactions whatever they are from sales to anything

P&G and GE are the only 2

Why, long-term success requires operational excellence plus not being obsoleted plus creating new businesses. These 2 companies did all three.

If their sinking bottom line doesn't motivate them to change, nothing will!

A6: saw great quote the other day: "even if you're on right path, you'll get run over if you stand still"

The companies that most clearly get the need to embrace disruption that those whose survival is being threatened.

You motivate companies to become disruptors incrementally. Every company has a threshold for change. You have to measure that pain point and get them to disrupt at their comfort level.

85% of effort is on the core, 10% needs to address disruption, 5% to create new industries.

Change doesn't always have to be random... taking small strategic steps that are data backed will help limit risk.... key is teaching them how to evaluate RISK vs REWARD!

disrupt or be disrupted. #innovate

The balance of innovation is critical. Keep the goals separate.

A6. IBM has thrived because it has a more robust innovation approach. Hardware, software, service became software, service, and now the smarter planet/twitter/Apple/Watson experiments.

disruption is a state of mind; do you play defense or offense? key is every company needs a disruptive enabler or "lever" to move the status quo

Disruption isn't in every business model. Following can actually be a strategy (though not for this bunch!)

A6: lots of examples of those unwilling to adapt, i.e., Blockbuster

The prospect of obsolescence will be the motivation. What they'll need is to be shown the way forward, to be given a road map to intelligent, strategic change.

Being a disruptor doesn't happen over night. Not everything becomes viral. Show them a long term strategy plan with measures of success, and how it will filter in to current efforts.

@kpronn I would argue that IBM is being disrupted like all the big companies but they are strong enough to handle the "waves" it's all happening faster now than ever before in the industry

Companies who are more willing to recognize their discomfort with disruption and move beyond it to innovation will ultimately win.

Focus must be on creating NEW experiences rather than disrupting just cause... New experiences start when by brands embracing social, mobile, analytics and cloud (S.M.A.C.)to be more productive and increase the quality of life.

IF something causes revenue to improve or costs go down..businesses will eventually act, some are slow to notice the opposite, ie. video stores @pulvereyes

Disrupters are experts in agility Kelli

@kellcesarz The message shouldn't be hurry up and disrupt, but disrupt as suits your business. Love it!

.@IBMSocialBiz Technology is becoming more prevalent in the biz space. Companies who don't or won't embrace it will fall behind and have to be reactive instead of proactive in new technology initiatives.

@czarinaofhr @kellcesarz disruption requires a "payload" & that is innovation or some enabler; it isn't some magic dust that makes it just happen; plus people have to drive it

support them to identify how they are unique, who they are in business for then authentically feature their mission/purpose, to their audience, through exceptional multi media communication.

Show clear examples where disruptive thinking broke the status quo and helped create a "new normal" by innovating business models. See: @WarbyParker @airbnb @uber and others