PredictiveAnalytics

47 minutes into the crowdchat and my brain just exploded...

Time for a beer Matt

Two words: Single Malt

We can take that topic next chat :-)

I might be thinking about this wrong, but isn't prescriptive still based on past behavior?

I get a prescription based on existing symptoms

I'd prefer to get treatment based on what's going to happen NEXT. That's predictive.

Predictive is what you might expect vs prescriptive is what you need

so prescription is like taking medication to address existing symptoms. predictive is taking vitamins for active ongoing health?

@tones810 vitamins vs pain killers...

@tones810 good predictive marketing is the vitamin everybody needs, unfortunately next Tuesday's "emergency" email send to hit your # too often feels like the pain killer that's needed...

I take prescriptive to mean prescribing an action based off of behavioral data

whereas with predictive analytics one is making a decision on a series of KPIs based on interests, context, so predictive analytics doesn't predict one outcome, but multiple ones, while still providing data so know the most likely outcome...

Sales cures all headaches so I like the aspirin vs vitamins; vitamins makes you stronger for the long haul

a beach house in Del Mar

@John_Bara can i time-share that with you? ;-)

#predictivemarketing is knowing what your prospect wants before they ask, like everyone at @mintigo knows @John_Bara wants a beach house

Determining a buyer's needs before they do

#predictivemarketing means going from "I think" to "we know" which prospects are the best fit to become new or upsell buyers based upon the data.

It means....*drum roll please*

Reducing if not eliminating friction between buyer and seller

If what you offer them or ask of them matches what they want or need next in their journey, you're making progress

your buyers have a unique data signature, signal, DNA whatever. Most ignore it and embrace scoring based on "touches". Predictive embraces the data.

Enabling while engaging

who is going to buy them??

I think that new CRM models will work for the #contentmarketing sector for earned media

Grow or get acquired

I think either Marketo gets bought or CEO gets replaced, and then they get bought.

What about #Eloqua?

Disclosure - I'm long $MKTO.

They recently made some product improvements....

So what will LinkedIn's approach be towards them?

@hlth I'm with you and Sophia Marketo and Eloqua are players

the issue with social networks like LinkedIn, Twtr, FB is that they are silo'd networks & don't want to share data

Time will tell...but LinkedIn has the data

I'm with @furrier I think that in order to be successful long term, LinkedIn has to act on behalf of it's members

@GeifmanAriel innovate or die :)

@hlth you really want them to get bought, is it in your company's strategy?

$MKTO getting bought is only for my portfolio strategy ;)

no mobile?

mobile is implied yes but good point @HeinzMarketing

I'd add one more to that mix - content

@HeinzMarketing Mobile is table stakes; there was MobileFirst then CloudFirst now DataFirst where social is the data source for many predictivemarketing solutions

eCommerce?

I'd say social is table stakes as well. Can probably take those off the table and focus on things like data, analytics, content

@GeifmanAriel @John_Bara ecommerce, search, web/mobile, & social all rolled into the many omni channels available. Marketing is now a long tail distribution -hello #contentmarketing boom coming

@furrier content is the base, channels are the means of distribution

sf.com is an innovator and sees the value in data driven biz apps. They paid 200X multiple on bookings so it must be valuable tech to sf.com

RelateIQ was a yard sale which had innovators dilemma it was an acquhire

Salesforce didn't buy RelateIQ for the revenue bc it was less than $5m according to sources. They bought the future value and team.

@Crowdfather $390M is a nice yard sale maybe it was more like antiques roadshow...

#RelateIQ had some great ideas for SMB CRM that Salesforce wanted

@John_Bara VCs got a small premium but must have seen the market shifting and bailed that is my speculation