InteMarkChat

#IntegratedMarketing
7p ET Tuesdays - integrated marketing chat: social media, website and online/offline activities.
   11 years ago
#InteMarkChat#IntegratedMarketingJoin @ 7p ET 2nd Tuesdays - integrated marketing chat: social media, website & offline activities.
Top Votes
PitchSavvy
Q1. Can social media marketing results be accurately measured?
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Kim Beasley
A1a. #SocialMedia tools can give numbers about engagement factor. True #SMROI is a mystery yet to be solved. #InteMarkChat
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Kim Beasley
A1b. #SMROI activity can be measured. Leads can be discovered. Traffic assessed. Those type of things. #InteMarkChat
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Kim Beasley
A couple of tools that can help you measure #SMROK is @hubspot or @buffer
PitchSavvy
Q3. Should ROI be used solely to test which method works best?
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Leah Fairman
A3. ROI should be used as a determining factor to test which paid advertisements are giving a return.
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Leah Fairman
A3b. Unpaid #SMROI is very difficult to measure.
PitchSavvy
Do you agree with "all models are wrong some are useful"?
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Kia McClain
A2. Yes, there is no one "all encompassing answer". If your strategy has to be diverse, so must your answer for ROI
PitchSavvy
Q6. Myth or Fact: The #SMROI data is too ambiguous.
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Kim Beasley
A6a. #SMROI is both myth & fact. Traditional data measurement doesn't work so that's the myth part. #InteMarkChat
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Kim Beasley
A6b. #SMROI must now look at new trending data like audience-building, brand awareness, and customer relations. #InterMarkChat
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Kim Beasley
Article #1: https://blogs.oracle... via @oracle
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Kim Beasley
Article #2: http://www.businessi... via @businessinsider
Debunking The Myth Of Social ROI
Marketers are getting away from ROI and measuring what really matters on social media.
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Kim Beasley
Article #3: http://www.marketing... via @marketingprofs
Three Myths of Social Media ROI [Infographic]
Metrics & ROI - Marketers usually discuss measuring the ROI of social media as a nebulous art or, worse, as an impossibility. But social media is measurable. The following infographic sheds light on that ...
PitchSavvy
Q4. What does ROI mean for your business?
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Kia McClain
A4a. ROI will not be the same for every company, to know this answer focus on
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Kia McClain
A4b. what you want your customers to do and measure how many are doing it
PitchSavvy
Welcome to Twitter/Google Plus Chat hosted by PitchSavvy (@kimbeasley, @kiamcclainbiz & @leahfairman)
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PitchSavvy
We will be starting in about 15 minutes. Topic this week "Busting Myths & Talking Facts of Social Media ROI"
PitchSavvy
Q5. Revenue-to-customer metrics for social media have dropped. Is measuring #SMROI a dying trend?
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Leah Fairman
A5. Wouldn't say "dying trend", rather the awareness of its ambiguity is creating questions.
PitchSavvy
Q8. Myth or Fact: "Determining ad ROI is nearly impossible."
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Kim Beasley
A8a. Google & Microsoft showed you can't measure causal impact of choice variables on profit #InteMarkChat
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Kim Beasley
A8b. in a study that looked at the access to reliable signals such as #SocialMedia activity #InteMark
PitchSavvy
Q7. Is #predictivemarketing a measurement to increase #SMROI?
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Kia McClain
A7a. Yes, predictive marketing is a great long term measuring tool that is focused on gathering results
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Kia McClain
A7b. over a lengthy time period, which is often what is needed to determine and uptick or downtick
PitchSavvy
Q9. Myth or Fact: "Social media only applies to marketing".
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Leah Fairman
No. Studies show that when social is integrated in more departments, many benefits are seen.
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Leah Fairman
A9b. According to @Oracle, some areas that may see improvements are enhanced overall customer relations and attracting employees as well as many other benefits.