InteMarkChat

#IntegratedMarketing
Join @ 7p ET 2nd Tuesdays - integrated marketing chat: social media, website & offline activities.
   11 years ago
#InteMarkChat#IntegratedMarketing7p ET Tuesdays - integrated marketing chat: social media, website and online/offline activities.
Top Votes
Kia McClain
Q5: Who can create integrated marketing strategies?
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PitchSavvy
A5: Anyone with a well rounded knowledge of traditional/untraditional marketing. The beauty is it can be team effort.
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Ray Sidney-Smith
Furtherance of your point, I believe it should a team effort if you have one.
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Kim Beasley
@w3consulting good point. Working with a team that understands your vision is very important too.
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Ray Sidney-Smith
@kimbeasley Yes, buyin, cross-pollination of ideas and manpower are all requisite in #integratedmarketing implementation and in planning.
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Kelsey Mulcahy
@w3consulting definitely, then you can brainstorm and extract the best possible ideas for marketing strategies for your brand
PitchSavvy
Q3: What tools can you use for integrated marketing?
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PitchSavvy
A3: Tools include online/offline events, brand ambassadors, bloggers, social media, surveys, CRM's like @salesforce
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Alec Furrier
In which areas have you seen the most results? I feel like social media is a given, but what specific combinations generate optimal attention?
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Kelsey Mulcahy
@kimbeasley since you are a G+ guru, how do you use that for #integratedmarketing ?
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Kelsey Mulcahy
Enjoyed this brief read! http://www.socialmed...
5 Components of a Successful Integrated Marketing Strategy
"Saying that integrating multiple channels and platforms can be challenging is an understatement. Most companies don’t have the tools or technology to have a completely integrated strategy. Buying or developing them is cost prohibitive because there ...
Ray Sidney-Smith
A8: My favorite SMM tool has been dlvr.it. So flexible and useful for posting. And they recently added Pinterest, Instagram and other photo media sharing.
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Kelsey Mulcahy
I haven't heard of dlvr.it but ill have to check it out, thanks!
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PitchSavvy
Does it have Google+? What are some of the top reason why it's your favorite?
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Ray Sidney-Smith
@PitchSavvy Yes, it has Google+.
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Ray Sidney-Smith
@PitchSavvy It takes RSS feeds and allows you to make backflips with the data; filter for words, post to multiple networks, etc.
Ray Sidney-Smith
A7a: Guy Kawasaki posts every post 4 times per day...so that it hits each part of the globe in their prime times of the morning.
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Crowd Doc
hmm I'd never thought about doing that before
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Alec Furrier
the tradeoff is that it may come off as "spammy" to one's audience.
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PitchSavvy
it's best to post content according to what makes you connect with your target customers.
PitchSavvy
Q2: Do I need to know what my business objectives are for integrated marketing?
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Kim Beasley
A2a: It's important to define your #IntegratedMarketing objectives before you get started.
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Kim Beasley
A2b: This will allow you to create a targeted and focused plan that reaches your #TargetCustomers.
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Alec Furrier
@kimbeasley I agree, a targeted plan is far more effective when you know specific goals.
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PitchSavvy
@AlecFurrier thanks and what are you using for your integrated marketing?
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Alec Furrier
Social media plus email, attack on all fronts!
PitchSavvy
Q4: How can I monitor integrated marketing?
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Matt Manning
CrowdChat, for one, offers a social media management platform that allows corporations to monitor and understand their follower communities
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Alec Furrier
@Matt_Manni Yup, analyzing follower/audience data is a key tool when monitoring effectiveness.
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PitchSavvy
@Matt_Manni love that fact to & loving @CrowdChatApp
Alec Furrier
Loving the live stream, it's cool how it's embedded up top. Y'all are doing a great job!
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PitchSavvy
Thanks so much. It's something I've wanted to do for a while. Big thanks to @CrowdChatApp for creating the perfect environment.
Kia McClain
Q7: When is the best time to create integrated marketing campaigns?
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Crowd Doc
A1: I try to do things around 9-1 PDT so it works across a couple time zones here in the US with people at work
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PitchSavvy
@CrowdDr Good point. Especially if you are trying to do international business.
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PitchSavvy
A7: After implementation of traditional/untraditional strategies, experiment to see what works first, then blend them
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Jacob Hoffman
@CrowdDr Wow never thought of that, great point... I'll have to try posting earlier in the day.
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Alec Furrier
It also depends on your market, I'm sure it will vary depending on what products you are selling.
Kia McClain
Q6: Which social media networks should I include in my integrated marketing?
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Alec Furrier
Why not all of them? I find that most people usually have varying network connections across different platforms.
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Kelsey Mulcahy
@AlecFurrier true! I have a few different ones and connect with multiple brands across several sm sites. but i think generally brands will have one major fan-base
Kia McClain
Q9: What is the return of my investment for integrated marketing?
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PitchSavvy
A9. The best ROI you can receive from your efforts is a loyal customer base it is fertile ground for word of mouth
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Jenny Taylor
Goal-setting is important! and then re-evaluating afterwards. http://www.socialmed...
How to Measure Social Media ROI |
Use this post to help you set goals, find the right social media platforms, track your efforts so you can accurately report on your social media ROI.