VMAX3

VMAX to the Power of 3
Ask Brian Gallagher, Fidelma Russo, & Barry Burke anything about the new VMAX platform
Guy Churchward
Brian, I've heard some AFA vendors compare themselves to the new VMAX platform... Apples-Apples or Apples-Oranges ?
Luis Bonilla
@furrier All Flash Array :-)
Brian Gallagher
Guy, Apples-Oranges. VMAX is enterprise architecture, RAS, resiliency and best in class with the ability to hyperconsolidate mixed workload environment with multiple data services running. It's not just speeds & feeds.
John Furrier
@BGallagher32 said below Apples to Oranges - i'd like more data on that
Yogesh Agrawal
Most storage players (including AFA) focused on speeds/feeds. VMAX3 changes the game with a focus on apps/workloads.
John Furrier
@BGallagher32 I agree but the competition throws that FUD on speeds and feeds. As @stevie_chambers points out in other thread; mixed workload of hybrid require certain tech/flexibility cross mgt etc..
Yogesh Agrawal
VMAX3 has built-in analytics to understand mixed workloads and their resource needs in the system. Sounds too good to be true :)
Guy Churchward
Yogesh - But thats not saying they don't have a place but they are simply not equal ?
Yogesh Agrawal
AFA definitely has a place. Chad Sakac did a nice job at EMC World explaining various storage architectures and their place.
Barry Burke
FUD from dual-controller AFAs that degrade performance under heavy load is hardly a threat. VMAX and XtremIO both offer better availability with consistent, predictable performance.
Brian Gallagher
@EMCCorp is leading in Flash and our strategy is Flash Everywhere - from server to network to storage. XIO, DSSD, VMAX, VNX, Isilon - leaders in Flash and more to come...
John Furrier
Why did EMC acquire TwinStrata?
John Furrier
Lets ping David Goulden to come in :-)
Barry Burke
because 1 strata wasn't enough!
Brian Gallagher
1 strata, 2 strata, 3 strata, more....
John Furrier
@storageanarchy @BGallagher32 was it offensive or defensive move to pluck them out of the market?
Fidelma Russo
enable our customers to move data to the cloud . choice
Brian Gallagher
real answer - cloud access to multiple cloud back ends. Allows us to leverage off-prem with things like ECS, vCHS and the uber-clouds....
Eric Kaplan
Why didn't you leverage existing gateways EMC owned - like Cloud Tiering Appliance?
Barry Ader
CTA is file based. TwinStrata is block based
Steve Chambers
As a Microsoft cloud guy I see, feel and hear enormous demand for hybrid cloud storage, like FAST but with an Azure backend... is it possible to get VMAX3 to consume Azure on the back end?
Fidelma Russo
Twinstrata baby!
John Furrier
@FidelmaRusso can you eleborate on your enthusiasm? so yes it works
Steve Chambers
@FidelmaRusso absolutely, but it's just a bunch of acquisitions and feature pointss
Steve Chambers
Does it work today? If not today, what will work when?
Barry Ader
not yet, but can soon
Steve Chambers
@furrier absolutely, John, as you know hybrid cloud means cross-management, ID, storage, network, app mobility and everything else on the long list. I wonder how VMAX3 fits into my GTM and customer needs
Steve Chambers
For the record, I would love to partner with my awesome EMC brethren on connecting clouds
Barry Ader
steve, contact me and I can help get that going.
Steve Chambers
I find STORSIMPLE an amazing product for customers
Steve Chambers
@vGazza hey buddy, iSCSI is awesome for a lot of people! :) FC is also a PITA for everyone else. Just because we always did it that way, doesn't make it right. Change is among us! :)
Rodrigo Gazzaneo
I am a big fan of iSCSI. But when consolidation matters most, big FC pipes make a difference.
Rodrigo Gazzaneo
it should be all about scale. The industry as a whole should get there.
John Furrier
Two Questions: 1) What are EMCs Thoughts on FusionIO selling to Sandisk? Obviously public valuation are not in lie with private valuations. 2) What challenges do private companies have competing with the big dogs like EMC?
Barry Burke
With thin margins, and 90%+ of revenue from 6 customers, is makes sense for SANdisk. Popping skins on servers isn't for everybody though- #FlashEverywhere baby!
CrowdFather
These private companies can't hire talent when their valuations are in the billions. Their window to execute is tiny. They will all crash an burn or be absorbed by the street
Barry Ader
expected that market to commoditize
Brian Gallagher
2.) Technology aside, the biggest challenges competing against EMC is our Global Services. Best in class and a HUGE competitive differentiator!
Barry Burke
And the breadth of our portfolio
CrowdFather
@BGallagher32 If i were Tucci and this team I wouldn't give a poop about Pure Storage they are ankle biters but I'd be afriad of AWS. AWS could put EMC our of bus; Pure never could. #streettalk
John Furrier
Lets start with "Tell us the bottom line" on the new VMAX intro and product - what's the main deal? for industry, customers, and partners? Give specifics
Fidelma Russo
more powerful,trusted and agile ... best out there
Fidelma Russo
new hypermax os, dynamic virtual matrix
Barry Burke
It all starts with the Data Services Platform...revolutionizing how IT will build their data infrastructure going forward.
Yogesh Agrawal
For customers: 50% lower TCO
Brian Gallagher
Benefits to customers are around TCO & IT Process Automation for Hybrid Clouds
John Furrier
@BGallagher32 What TCO are you referring too? Can you drill down on that piece.. where is the TCO benefits ?
Brian Gallagher
In traditional environments, it's greater consolidation & savings. With HyperMax ability to reduce cost of Data Services - mobility, cloud access, backup, etc.
Yogesh Agrawal
Dramatically simplified management lowers the TCO
John Furrier
@yagrawal @storageanarchy @BGallagher32 @FidelmaRusso What is the “big picture” benefit of the new VMAX for customers?
Barry Ader
TCO, performance, consolidation - Powerful, Trusted and Agile. Consolidation Monster i think is what David G said