PredictiveMarketing

absolutely, but the neat thing about predictive is that you can identify new markets to target.

yes when done correctly, we've seen some of the most successful businesses (like DocuSign, SmartBear) develop deeper understanding

Yes, for sure. Predictive marketing can possibly build a more solid community when done correctly.

great question. I think predictive is like knocking on the door and knowing a friendly person is inside. Community still requires interacting around common business solutions and needs. Like the food and drink at a party.

Absolutely, it gives you a gauge to know when change is needed as well.

@leahfairman we've seen #B2B businesses further their nurture programs and develop customer segmentation programs based off of their #PredictiveMarketing

Yes @sophialwong it is really a beautiful thing!

@sophialwong Yes, it is actually something most businesses should consider adopting as part of the marketing strategy.

I love using predictive marketing because it does allow for building community with those who can become loyal buyers and vital members of your community.

@John_Bara Very good analogy.

@KiaMcClainBiz (selfless promotion via touting the #DocuSign story) http://ow.ly/zsqY4

@sophialwong what have you found works best and what didn't work in regard to building a solid community that uses predictive marketing?

@John_Bara love your analogy. Where are you building community & how are you measuring it to predict what your target customer really want?

Using data to determine future demands in marketing.

a way to take an analytical view of social media activity and marketing

#predictivemarketing is using the past to identify the future.

@leahfairman what has your experience with #PredictiveMarketing been like?

Leveraging all of the data that you can to make more money!

Yes, past data to determine future.

@sophialwong My experience...test, test, test. The results vary and there are always surprises.

#PredictiveMarketing =using behavioral and big data to help businesses discover, target, and engage your best prospects!

predictive means just downloading the Yo app :-)

it's all about using all knowable data to predict buyer intent. http://www.lattice-e...

#PredictiveMarketing is developing the tools, to produce the outcome you look to achieve.

@amandamaks I have been following you guys and @psonsini is on the board there; he is investor in CrowdChat :-) all this active data is predictive :-)

nice. This is my first CrowdChat. Have to say, it's fun :)

@amandamaks love having you; this is what we call an active engagement container. The DVR for social conversations :-)

#PredictiveMarketing enables you to find your buyers faster by using predictive modeling & big data

@Crowdfather haha! I'd love to see a real application of the Yo app in a predictive context!

@amandamaks yep, pretty cool right?

Kia this is huge question; the web in the 90s had same trajectory; web was laughed at; no ROI; tons of naysayers cc @pmarca talks about this

social is moving faster; yes digital will be social no doubt imo; key is solutions that scale and deliver value (content); minimize steps; simplification; #tablestakes for vendors

as some point it will. What businesses must realize is marketing hasn't changed. It just has more platforms. I do believe that this is starting to be realized.

for us old folks remember @IBM ebusiness that was the web now its socialbusiness soon we won't be even talking about social it will be standard

@furrier I totally agree.

to be a well-rounded plan, I think it would be great for predictive marketing to incorporate online & offline analysis.

great question Kia. Marketing is like a symphony w many instruments. Apple is the best at on-line + offline.

@leahfairman its amazing what B2C have been able to do (see section in infographic)http://www.mintigo.c...

Yes I agree, cannot ignore what is happening offline when consumers are shifting every six months it seems now. There is not longer a "standard" that consumers can be tied down to anymore, tech changes too fast. Giants like Tower Records did not listen.

75% of Netflix recommendations are from #PredictiveAnalytics

And now are closed as a result, I think on an enterprise level predictive may be what is needed to get past antiquated ideas. Remember the saying, the customer is always right?

@mintigo Awesome stats!

35% of Amazon's revenue is driven by its predictive recommendation engines

Agreed.

smart move by SFDC I would say....although it seems like RelateIQ won't be integrated into the platform (yet)

welcome to the crowd chat party. I think Benioff only plays offense so I think they are leading the way for the market.

Probably wanted to neutralize a potential competitor before they can become a threat...

@John_Bara I hope you're right about offense but this seems to be the killing off of a threat

defensive bc the automation meets big CRM players is big gap in mkt #relateIQ solved that and they failed at CRM but had #bigdata to fill #salesforce gaps

SFDC was architected before social media and it doesn't fit the model of our world where the average C-level changes jobs every 2-4 years

What is the group's thoughts on LinkedIn as potential entrant into the market with a social-driven CRM/Marketing solution?

Used RelateIQ for several quarters - we liked certain features, but it lacked certain key CRM capabilities. With the acquisition, there's potential for Salesforce to have true intelligence on prospect and customer relationships

CRM must become smarter. For example, @ngemberling do you enter everything you know you should in SFDC?

LinkedIn has a great #datascience #bigdata team but their engagement is weak compared Twitter and Facebook

Longer term play. We've seen predictive dominate in the consumer world. Now is the time for B2B to get into the mix.

Totally agree! There are a lot of other companies out there trying to help automate data input like Clari, Tact, Selligy, etc... most of these are mobile-first applications

I think it was needed, given that everyone is suddenly a "digital marketing expert" with no real way to measure ROI. A standard must be set for ROI overall.

glass half empty or full depends on the view; offensive for revenue purposes but defensive for product reasons; great question

@zubintavaria would love to hear more about your experience in using RelateIQ & lack of integration with CRM capabilities...