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Digital Transformation Trends
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James Maguire
Q4. Challenges in Digital transformation? Where do companies struggle?
Mariana Cogan
A:4 Legacy systems are complex - need to select data-strong data-first partners
Llanor Alleyne
A4: Companies definitely struggle with the planning and strategic implementation of DT. It is more than replacing legacy technologies. (1/2)
Llanor Alleyne
A4: There needs to be a 360-degree view that also takes into account employee buy-in, customer satisfaction/expectations/experience, cybersecurity concerns, and proper data processing/management. (2/2)
Mariana Cogan
A4: We're seeing more and more frustration stemming from the lack of actionability, and solving the root of the data problem will be absolutely transformative for the enterprise
Justin Marcucci
A4: Companies struggle with transformations by inadvertently creating "chasms of accountability" between those who are sponsoring and have the lofty vision for the programs, and those who have to design and build the resulting products and platforms.
Mariana Cogan
@Llanor_A Glad you are talking cybersecurity, data privacy - major topics that must be at the forefront of decisions.
Sam Lakkundi
A4. Lack of dedicated IT Skills, mainly due to outdated & rigid organizational structures & inefficient workflows. We saw this in 2020 with shift to remote work.
James Maguire
@justinmarcucci Oh goodness, is that ever true!
Sam Lakkundi
also A4. Poor resource management and lack of IT resources including dearth of key talent like data scientists.
Amanda LeBlanc
A4. Focus. Many make the mistake of first automating legacy, manual processes without considering newer processes that fully exploit digital capabilities.
Mariana Cogan
@samlakkundi Requires a strong partnership with IT. CIO and CMO must be best friends.
Chris Ehrlich
A4: They struggle with the actual transformation beyond tech agreements and integration. Viewing adoptions as a phase and stopping well short of changing how the enterprise works and generates revenue.
Mariana Cogan
@justinmarcucci In the marketing space, we are going to see more CMO's with an operational background. So vision and execution can come together.
Amanda LeBlanc
@MarianaCogan agreed. If you don't ensure key stakeholders are aligned on priorities, odds are the entire project is doomed before it starts.
Mariana Cogan
@RedDoginBR The art of the possible ! Never backfill. The sky is the limit.
Prince Kohli
A4: A fundamental need is ease of deployment, rollout and scale, while offering a delightful end-user experience.
Mariana Cogan
@Llanor_A Great point. You cannot replace legacy - it is not a cut off. You embrace it and evolve it to a greater solution.
Prince Kohli
@justinmarcucci Automation is more meaningful when it is end to end. Processes span orgs and time
James Maguire
@pkohli2 But far harder to deploy end to end automation, true?
Prince Kohli
@jamesmaguire Once it starts with some steps, it grows on both ends to integrate other steps. so "end to end" is really dynamic too

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James Maguire
Q7. Final question: What else is important about Digital Transformation – what else should companies be aware of as we start 2022?
Llanor Alleyne
A7: Hire people that can help you: business technologists, data scientists and analysts. And, keep your employees in the loop by letting them in on the process and training them in the necessary areas so that they can be empowered to help your #DT be a success.
Mariana Cogan
A7: DT it's a must. Competition is going to get tough!
Amanda LeBlanc
A7: Digital transformation is about more than just technology. It’s about people, too. Strong leadership and plans for continuous staff upskilling. Holistic organizational alignment is critical for long-term, accelerated transformation. #eweekchat
Prince Kohli
A7: deployment of cloud-based digital assistants working across on-prem and cloud apps will increase dramatically. Also in next 1-2 years tens of 1000's more knowledge workers will deploy digital assistants & reduce complexity, errors, &improve #CX and #EX
Mariana Cogan
A7: DT is not a buzz word. It is here to stay. A unified data-first approach becomes core. Data compliance and privacy - cannot be underestimated. It's the way to build a digital-first revenue engine. Revenue Operations & Intelligence !
Justin Marcucci
A7: 1/2 Companies need to realize that to truly capitalize on the power of digital, they need to prioritize the sustainability of the new products / platforms they are building, alongside the business outcome and customer experience.
Amanda LeBlanc
@Llanor_A agreed! Remember the people part of the #DT equation.
Justin Marcucci
A7: 2/2 Without delivering meaningful improvement across all three of those categories, the lifespan of that new digital product will be cut in half, and the ability to evolve it moving forward will be greatly diminished.
Prince Kohli
@RedDoginBR People, first and foremost! #futureofwork is about people using tech to improve both their lives and their customers .#AI #automation is the fundamental pillar.
Prince Kohli
@RedDoginBR upskilling and employee involvement are mandatory!
Justin Marcucci
A7: Bonus Point: Also, as an industry, (particularly in next-gen tech services), we have to step up and own the social and environmental outcomes of what we design and build. We need to think about the implications of what we are putting out into the world.
Sam Lakkundi
A7. Lead w/ idea that #DT is not radical, but rather an organized effort to become more innovative. #BMCInnovationLabs works w/ companies & taps into our joint ecosystems. Co-innovation is a powerful option, allows you to fail fast.
Chris Ehrlich
A7: True digital transformation will occur only when the tech is approached at a strategic level to drive revenue, innovation, or business function excellence — and not at the vendor level for right-now solutions.
James Maguire
Q6. The future of Digital Transformation? Where will we be in 3-5 years?
Justin Marcucci
A6: 1/2 Hopefully, we'll all have recognized that digital is no longer about transformation. It is about constantly re-examining, updating, and iterating on your digital properties for competitive advantage.
Mariana Cogan
A6: A fully integrated and personalized customer journey - using AI - from digital touch point to implementation of a new solution
Mariana Cogan
@justinmarcucci Not a revolution but an evolution
Llanor Alleyne
A6: The pandemic has revealed with certainty that the global reliance on technology needs to be more carefully tended. Enterprises can no longer fall behind and expect there will be time and money to eventually catch up. (1/2)
Llanor Alleyne
A6: Enterprises will have to dedicate a segment of their business to ensuring that their processes and technologies are up to par if they want to stay viable in the marketplace. (2/2)
Amanda LeBlanc
@jamesmaguire A6: The acceleration of digital we are seeing now may not last forever, but the competitive pressure to innovate and deliver new products will. Today, digital is a differentiator. (1/2)
Mariana Cogan
@Llanor_A Such a valid point. "why now" should not be a questions any more. The longer companies delay their DT, the harder that the catch up it's going to be. And potentially miss the leading possibility
Prince Kohli
A6: As organizations enable employees to work more efficiently, RPA will free teams to innovate, solve problems and be more effective. In 3-5 years, every core process in a company would be driven by or include major automation
James Maguire
@RedDoginBR I'm guessing facility with digital will always be a big source of competitive advantage.
Amanda LeBlanc
A6: In 3-5 years, it will be a fundamental business requirement. (2/2)
Justin Marcucci
A6: 2/2 Additionally, I think business will finally realize that the goal of digital isn't building new products that customers use, but building experiences that deliver more value to customers than energy they have to expend using them.
Mariana Cogan
A6: Employees asking for AI-driven tools as a must-have before taking a new job. A unified dataset that feeds employee cockpit by role!

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Amanda LeBlanc
@JamesMaguire, I think so. I think it will become increasingly so.
Mariana Cogan
@Llanor_A It's not any more about the early adopters but the majority.
Sam Lakkundi
A6: Enhanced AI solutions such as the artificial intelligence of things (AIoT), conversational AI and machine learning (ML) will play a major role in the future of digital transformation.
Justin Marcucci
I'm hoping in 3-5 years, the phrase 'Digital Transformation' is dead and buried. lol
Sam Lakkundi
also, A6: No touch system and the virtual world will seen a higher trajectory in enterprises in addition.
James Maguire
@justinmarcucci LOL! We'll see -- it has legs so far!
Prince Kohli
@Llanor_A Yes, and hence the need for ongoing digitization of experience and company processes so it. can keep up with the speed of change.
Chris Ehrlich
A6: Legacy organizations will be outpaced and left with few, if any, options in the market. Those that transform will lead their markets and create new ones.
Mariana Cogan
@justinmarcucci Glad you brought up the experience. DT allow us to deliver more than operational efficiencies, the right actionable insights allows to truly improve experiences for customers, prospects and employees

(edited)

Justin Marcucci
@MarianaCogan Right! Improving human experience should be the goal!