Dion Hinchcliffe #AdobeSummit73
Perhaps one of the most interesting threads yesterday was where @waynesadin, @MarshaCollier, and I debated whether the rest of the #CSuite (beyond #CIO, #CDO, #CMO) really needs to understand digital in order to support it or drive it.
Sarbjeet Johal
I will love to see that thread!
Wayne Sadin
SHOULD they? Of course. But what is reasonable to expect from a 50-something non-tech #CEO in 2019?
John Furrier
One common theme on that thread was communication which is more important than ever; first step getting everyone speaking the same IT language. questions is what is that language? #Devops speak? or something new?
Todd D. Lyle
they definitely have to understand- not necessarily know details
Wayne Sadin
I hate to say it's age-related, but consider that older CSuite execs didn't have to really understand IT #SystemsofEngagement as they ascended through functional management roles. They lack hands-on comfort, like they have with finance, ops, etc.
Rob Hirschfeld
yes - it's a question of understanding ROI and investment in digital because non-digital assumptions on cost and return do not translate easily
John Furrier
My belief is that CIO and IT is there to serve the business goals not be the business goals but now with cloud CIO and IT role is elevated bc it's now easy to test new things and eliminate vaporware sales pitches
Tim Crawford
@waynesadin There are huge generational implications among the c-suite, IT and customers. #CIO
John Furrier
@waynesadin totally agree do you know that AWS now has all new products that go to market go thru jargon review to eliminate tech speak and focus on biz speak. You nailed it
Tim Crawford
This concept of meet them 1/2-way is just not realistic.
Tim Crawford
@furrier Maybe...but their biz speak isn’t enterprise speak. There is a difference and it matters.
Wayne Sadin
@furrier That's a terrific idea! 'Know your audience' has always been a good idea.
Dion Hinchcliffe #AdobeSummit
@tcrawford My take: The #CEO has to be able to understand the direction that #digital will take the organization enough to judge whether to put their full #leadership weight behind it. That requires some degree of #digital qualification.
Tim Crawford
@waynesadin Let’s come up with a list of terms that you need to know: NPV, ROI, TCO, 10K, 10Q, IS, BS, CF, GM, NI, SV. #Biz101 #CIO
Rob Hirschfeld
@waynesadin it's not about unique measures - it's about understanding how systems operate so that companies don't optimize in silos. Back to Theory of Constraints (which is manufacturing, not IT)
Wayne Sadin
@tcrawford As a #CIO we must understand to whom we're speaking or it's not 'communication': demographics, psychographics, whatever helps craft a message that resonates. Lots of the #CIO job is sales/marketing
Dion Hinchcliffe #AdobeSummit
@waynesadin Agree. #CSuite must be digitally, financially, managerially, and leadership competent. Plus, understand what business the organization is in. It's this last piece, however, that digital can literally stand on its head. Why the #NewCSuite deeply transdisciplinary now.
Tim Crawford
@waynesadin Yep. Been there. Done that. The part that perplexes me more is why more folks don’t understand it.
Wayne Sadin
@furrier Definitely increasing tech components in almost every product--'augmented product' has lots of IT these days. But it's still a biz decision at the end of the day, unless IT has a true P&L (generally a bad idea)
Wayne Sadin
Agree that #CIO can help redefine 'what biz we're in' by incorporating tech vision into CSuite product/market vision.
Dion Hinchcliffe #AdobeSummit
@waynesadin The key challenge here I believe, is that if the #CEO is not digitally qualified, they must sit back and let others map out and lead the future of the business. But that's arguably the CEO's role. While it is doable, it's just highly fraught.
Wayne Sadin
@tcrawford People in this convo get it, but we're not your typical group, even among CIOs--most folks I know are trying to 'take the next hill' without looking towards the horizon and beyond.
Bill Mew
@waynesadin So ... we need to spread the word and educate CIOs to plan ahead more
Bill Mew
@waynesadin I'd like to say that all CIOs are high calibre and on top of the job, but all too many are either under the spell of vendors or in awe of the latest shiny new tech
Wayne Sadin
@tcrawford #CIO must understand biz--period. One of my most successful #CIO gigs (cover of CIO Magazine, awards, & happy customers) came from partnering with a tech ignorant CEO who had a great biz vision & trust from our 9K employees. He led, my team built. It was heaven!
Todd D. Lyle
@waynesadin hand in glove relationship. They do happen;)
John Furrier
@waynesadin partnering vs selling something changes the relationship with the biz; CIOs prefer a partner not a supplier
Dion Hinchcliffe #AdobeSummit
@waynesadin Frankly, I don't always see much hope in remediating senior #leadership for #digital. Yet there are consistent success stories in doing so with activities like:
- Reverse mentoring
- Targeted executive education
- Tabletop digital transformation exercises w/ board
- Reverse mentoring
- Targeted executive education
- Tabletop digital transformation exercises w/ board
John Furrier
@BillMew This is where cloud changes the game imho bc the time to value is shorter and exposes the so called selling the "headroom" CIOs can see who bring the meat to the table
Todd D. Lyle
@BillMew CIO are not the contract signatory
John Furrier
CIOs that I speak with all tell me the old way of selling (partnering) is changing. Because of more agile and short time to value cycles the CIO can get more biz objectives on the table and move the needle for biz
Todd D. Lyle
@furrier the shorter gestation period is overwhelming many organizations as they grapple with internal drama
John Furrier
@todddlyle totally agree which is why on the thousands of Cube interviews that I've done the comment of "culture" always come up in the #devops #digitaltransformation equation not just tech
Wayne Sadin
@BillMew #DigitalTransformation in it's true sense--products/culture/markets/CX--applies to vendors as well as their customers. New born-digital vendors will gladly fill in the gaps in 'legacy vendor' biz models