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C-Suite/Sales & Marketing
Through the cognitive lens: A look into the C-Suite and customer centric roles
   8 years ago
#ibmwowAnalytics & DevelopersSolving the World's Data Problems by Integrating Cognitive into Your Code.
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#ibmwowAcademia & IT The Emergence and Impact of Machine Learning on Academic and IT Roles
Top Votes
IBM World of Watson
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IBM World of Watson
Q7: How can marketers use cognitive technology to improve customer experience?
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IBM Big Data & HPC
Predict which customers may become dissatisfied and be ready to resolve – or intercede before sat is impacted.
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Dr. Ken Rotondo
Customers never respond as a monolithic group. Cognitive tech can provide deeper insight into consumer preferences.
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IBM Big Data & HPC
For those customers who want to find the right product fast, advanced knowledge of their desires helps speed the process.
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Mary C Becker
Identify the individual unstated motivation of the consumer and test messaging for highest resonance@ibmwow
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Dr. Ken Rotondo
Cognitive business, combined with big data, can tell us what to say, how to say it and to whom.
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Neville Hobson
by, eg, automating routine actions to deliver exactly what the customer wants: a compelling experience
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Connie Burek
tell me what I want before I know I want it
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Daniel Davis
@DrKenRotondo And when to say it -- contacting the customer when they prefer to be contacted and are most likely to see it.
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IBM Big Data & HPC
Cognitive technology should help eliminate poorly targeted advertising which is annoying
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Dr. Ken Rotondo
Cognitive analytics have the ability to redefine segmentation as we know it.
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Natasha Bishop
When we can really accurately predict, identify and satisfy a customer need we win on #CXM. @ibmwow #ibmwow
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Dr. Ken Rotondo
@danielkdtwt Yes. Big data tells us when to send it and cognitive tech tells us what to say to it. Combined, this creates motivational analytics that can drive business outcomes.
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David Gerbino
Creating true 1:1 relationships will allow cognitive solutions that improve the customer experience
IBM World of Watson
Q9: What makes cognitive technology a more reliable method for extracting consumer insight?
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Mary C Becker
using science and math to test actual content...not subjective@ibmwow
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Dr. Ken Rotondo
Everyone relies on focus groups which originated in 1939 = old school stuff. Cognitive tech is responsive to the consumer *in the moment*.
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IBM Big Data & HPC
Decisions made based on huge volumes of experiential and historic data have to be superior.
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Connie Burek
the combination of "learning" and processing massive amounts of information at speed
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IBM Big Data & HPC
Often consumers dont know what they want, so asking them is not always reliable. Cognitive tech helps get past that.
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Mary C Becker
rather than predicting based on history, use science to uncover subconscious motivations@ibmwow
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Dr. Ken Rotondo
@ibmhpc Exactly. Cognitive has the capability to dig into and uncover unstated preferences.
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Zach Jory
Cognitive makes it possible to look at many data streams simultaneously within an environmental context, leading to more accurate insights
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Neville Hobson
powerful, robust data and analytics capabilities that give greater confidence to the humans who use them
IBM World of Watson
Q4: What does IoT have in store for marketers, sales and customer support professionals?
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Connie Burek
they'll have to act with unprecedented speed
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Daniel Davis
@ConnieBurek Yes, and they'll *be able* to act with unprecedented speed!
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IBM Big Data & HPC
IoT can provide sales/mkt full dossiers on customers before they buy.
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Scott Schober
there will be a wealth of sales data in real-time allowing companies to quickly respond to what the market needs
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IBM Big Data & HPC
And customer support can know what's bugging buyers before they call to complain
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Zach Jory
#IoT will enable much deeper engagement as possible to connect directly, in real-time with customers
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Neville Hobson
the opportunity to embrace super change in mindsets, behaviours, experiences #IoT
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Scott Schober
When IoT data is used w/reliable CRM tools IoT will provide a means to analyze data yielding actionable results
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David Gerbino
#IoT will give sales and marketing insight into areas they never had before
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Mary C Becker
real-time response to needs & wants@ibmwow
IBM World of Watson
Q2: As connected devices become ubiquitous, what are the most interesting emerging IoT use cases for marketers?
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IBM Big Data & HPC
Uber-like services that capture data thaht reveal travel patterns of people, and the places they go, and when.
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Hélène Quillaud
taking advantage of customer location (Beacon) to welcome them into your store "the product you ordered is waiting for you", making them feel like a VIP
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IBM Insurance
@ibmhpc To build on that, how about having a hotel room offered to you and a choice of restaurants presented while you're sitting in an uber?
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Connie Burek
monetizing the data
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Neville Hobson
the connected car - an ideal platform for voice computing where the car is the platform #IoT
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IBM Big Data & HPC
@helenequillaud Agree - knowing location as well as origin and destination is critical
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Hélène Quillaud
Appliances : this client's fridge is x years old and often full, offer him/her to replace it with a bigger and more energy-efficient one at a discount
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IBM Insurance
@jangles Indeed! "the next mobile banking app" is expected to be the car navigation screen. Heard from @jimmarous
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Scott Schober
it is all about the data-gathering rich data from many sensors provides intelligence that can be harnessed to make informed decisions
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Hélène Quillaud
Beyond cars, other (greener) connected means of transportation : bicycles, buses, trains. You are headed towards Paris, our store just opened at this address etc.
IBM World of Watson
What does it mean to be a cognitive business?
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Neville Hobson
digital business + digital intelligence = cognitive business
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Hélène Quillaud
Knowing your customers so well that you can provide them with the information they need when they need it and drive new business
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Susan Visser
When EVERYONE is digital, who wins? Digital is not the the destination. #Cognitive will give your business a competitive advantage.
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Daniel Davis
Using insights and advice from cognitive systems to make better business decisions.
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IBM Big Data & HPC
A business is cognitive when it's moved from hindsight to insight to foresight.
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Susan Visser
Being #cognitive will enable businesses to solve problems that are currently "unsolvable".
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Brenda Bell
Being #Cognitive, means that a business will exist in the future
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Keith Carlsen
Being a cognitive business means enhancing business task automation with the insight, context and perception of more factors than the obvious.
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Elizabeth Burke
@helenequillaud nicely said
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Mary C Becker
Identifying the subconscious, unstated preferences of consumers & responding@ibmwow