ibmwow

C-Suite/Sales & Marketing
Through the cognitive lens: A look into the C-Suite and customer centric roles
   5 years ago
#ibmwowAnalytics & DevelopersSolving the World's Data Problems by Integrating Cognitive into Your Code.
   5 years ago
#ibmwowAcademia & IT The Emergence and Impact of Machine Learning on Academic and IT Roles
IBM World of Watson
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IBM World of Watson
Q7: How can marketers use cognitive technology to improve customer experience?
IBM Big Data & HPC
Predict which customers may become dissatisfied and be ready to resolve – or intercede before sat is impacted.
Dr. Ken Rotondo
Customers never respond as a monolithic group. Cognitive tech can provide deeper insight into consumer preferences.
IBM Big Data & HPC
For those customers who want to find the right product fast, advanced knowledge of their desires helps speed the process.
Mary C Becker
Identify the individual unstated motivation of the consumer and test messaging for highest resonance@ibmwow
Dr. Ken Rotondo
Cognitive business, combined with big data, can tell us what to say, how to say it and to whom.
Neville Hobson
by, eg, automating routine actions to deliver exactly what the customer wants: a compelling experience
Connie Burek
tell me what I want before I know I want it
Daniel Davis
@DrKenRotondo And when to say it -- contacting the customer when they prefer to be contacted and are most likely to see it.
IBM Big Data & HPC
Cognitive technology should help eliminate poorly targeted advertising which is annoying
Dr. Ken Rotondo
Cognitive analytics have the ability to redefine segmentation as we know it.
Natasha Bishop
When we can really accurately predict, identify and satisfy a customer need we win on #CXM. @ibmwow #ibmwow
Dr. Ken Rotondo
@danielkdtwt Yes. Big data tells us when to send it and cognitive tech tells us what to say to it. Combined, this creates motivational analytics that can drive business outcomes.
David Gerbino
Creating true 1:1 relationships will allow cognitive solutions that improve the customer experience
IBM World of Watson
Q9: What makes cognitive technology a more reliable method for extracting consumer insight?
Mary C Becker
using science and math to test actual content...not subjective@ibmwow
Dr. Ken Rotondo
Everyone relies on focus groups which originated in 1939 = old school stuff. Cognitive tech is responsive to the consumer *in the moment*.
IBM Big Data & HPC
Decisions made based on huge volumes of experiential and historic data have to be superior.
Connie Burek
the combination of "learning" and processing massive amounts of information at speed
IBM Big Data & HPC
Often consumers dont know what they want, so asking them is not always reliable. Cognitive tech helps get past that.
Mary C Becker
rather than predicting based on history, use science to uncover subconscious motivations@ibmwow
Dr. Ken Rotondo
@ibmhpc Exactly. Cognitive has the capability to dig into and uncover unstated preferences.
Zach Jory
Cognitive makes it possible to look at many data streams simultaneously within an environmental context, leading to more accurate insights
Neville Hobson
powerful, robust data and analytics capabilities that give greater confidence to the humans who use them
IBM World of Watson
Q4: What does IoT have in store for marketers, sales and customer support professionals?
Connie Burek
they'll have to act with unprecedented speed
Daniel Davis
@ConnieBurek Yes, and they'll *be able* to act with unprecedented speed!
IBM Big Data & HPC
IoT can provide sales/mkt full dossiers on customers before they buy.
Scott Schober
there will be a wealth of sales data in real-time allowing companies to quickly respond to what the market needs
IBM Big Data & HPC
And customer support can know what's bugging buyers before they call to complain
Zach Jory
#IoT will enable much deeper engagement as possible to connect directly, in real-time with customers
Neville Hobson
the opportunity to embrace super change in mindsets, behaviours, experiences #IoT
Scott Schober
When IoT data is used w/reliable CRM tools IoT will provide a means to analyze data yielding actionable results
David Gerbino
#IoT will give sales and marketing insight into areas they never had before
Mary C Becker
real-time response to needs & wants@ibmwow
IBM World of Watson
Q2: As connected devices become ubiquitous, what are the most interesting emerging IoT use cases for marketers?
IBM Big Data & HPC
Uber-like services that capture data thaht reveal travel patterns of people, and the places they go, and when.
Hélène Quillaud
taking advantage of customer location (Beacon) to welcome them into your store "the product you ordered is waiting for you", making them feel like a VIP
IBM Insurance
@ibmhpc To build on that, how about having a hotel room offered to you and a choice of restaurants presented while you're sitting in an uber?
Connie Burek
monetizing the data
Neville Hobson
the connected car - an ideal platform for voice computing where the car is the platform #IoT
IBM Big Data & HPC
@helenequillaud Agree - knowing location as well as origin and destination is critical
Hélène Quillaud
Appliances : this client's fridge is x years old and often full, offer him/her to replace it with a bigger and more energy-efficient one at a discount
IBM Insurance
@jangles Indeed! "the next mobile banking app" is expected to be the car navigation screen. Heard from @jimmarous
Scott Schober
it is all about the data-gathering rich data from many sensors provides intelligence that can be harnessed to make informed decisions
Hélène Quillaud
Beyond cars, other (greener) connected means of transportation : bicycles, buses, trains. You are headed towards Paris, our store just opened at this address etc.
IBM World of Watson
What does it mean to be a cognitive business?
Neville Hobson
digital business + digital intelligence = cognitive business
Hélène Quillaud
Knowing your customers so well that you can provide them with the information they need when they need it and drive new business
Susan Visser
When EVERYONE is digital, who wins? Digital is not the the destination. #Cognitive will give your business a competitive advantage.
Daniel Davis
Using insights and advice from cognitive systems to make better business decisions.
IBM Big Data & HPC
A business is cognitive when it's moved from hindsight to insight to foresight.
Susan Visser
Being #cognitive will enable businesses to solve problems that are currently "unsolvable".
Brenda Bell
Being #Cognitive, means that a business will exist in the future
Keith Carlsen
Being a cognitive business means enhancing business task automation with the insight, context and perception of more factors than the obvious.
Mary C Becker
Identifying the subconscious, unstated preferences of consumers & responding@ibmwow