Leading Innovation: Building a Scalable, Innovative Organization Innovation. One of the most used words in business – yet one of the least understood. Without it, companies stagnate and die. Everyone talks about being innovative. Every company has innovation buried somewhere in its corporate values, mission statem...
1st party data is the data that you (brand/publisher/retailer) have collected about your visitors, customers, shoppers etc. You own the data outright and all the rights to it. I wrote about this as well, http://anilbatra.com...
A2: Pretty much everything, it depends on the project and where date is (Excel, SQL, flat files, Hadoop etc.). There is so much data within the corp. and then layer in 3rd party data that comes in various formats
