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I do think so. Knowing sentiment but also seeing trends can give your business a cutting edge

We *provide* social analytics, but also apply to our own space

Clients like "seeing the social" so that they know how things actually work in org/groups/teams...

@JGM_io I agree!

@orgnet, Totally agree.

I think it depends on the business. If the audience is not there on social, then there's not much information to be captured. I do agreed that if social is a big component of the business, then knowing sentiment can provide advantage.

@jessiecliu agree that social must get their feet wet on social to have influence

@jessiecliu there's definitely less obvious value for some business. even still, knowing your audience, even if they're not talking about your brand directly can be helpful when looking for "unknown unknowns"

Watson Analytics for Social Media allows basic sentiment analysis and creates charts for you to see results automatically

@easyanalytics1 @dwclement can you white label the results of otherwise process them?

We have found the Twitter/Watson integration very useful... creating Signal/Noise algos for Twitter

@JGM.io no we can't white label at this time

@dwclement because that would serve our clients very much

@JGM_io thanks for the idea, we'll look into it

@allsnsmth Would also like the option to *export* data after filtering in the Refine View

@orgnet tell me more...export to where?

@allsnsmth Export data as CSV for processing in other tools Watson does not yet have... i.e. network visualization

Watson Analytics for Social Media gets data from two places. Twitter data comes directly from Twitter, and the rest of our social media data comes from our partner BoardReader, who provides us with boards, reviews, other mainstream sources

What other sources would be good to pull from?

Facebook will be coming in the near term

LinkedIn will be very useful for B2B

@jessiecliu we are looking at LinkedIn

Absolutely, after you post your blog, use Watson Analytics for Social Media to search for how well that blog is doing and what people are saying about it, by searching on the key words and retrieving responses.

What online sources do you search besides Twitter?

@orgnet, see A3.

WASM can analyze essentially an unlimited number of documents, and guides you to the right ones via topic suggestions.