GadgetsBoy48
As with anything connected online, how do we police how how data is collected, stored and used?
Tom Cheesewright
Definite moves to return control to the user/owner but much education/tech/policy needed to get there
Tom Cheesewright
Imagine a future where brokers help us monetise our own personal data rather than leaving in hands of aggregators
GadgetsBoy
@bookofthefuture also with an option to choose what happens, some may not want to sell their data.
4R1U5
Do you think society will develop a way by 2025 to police our data? Or will we just succumb to it being so and out of our control?
GadgetsBoy
@4R1U5 each country will need to define some sort of policy to govern how it's collected, what can be collected etc.
H.
@bookofthefuture Don't you think policy is like the chicken n the egg story? can the inertia of IoT wait for policies?
Helen Keegan
@4R1U5 it feels out of control at the moment. Still a bit Wild West? Is there scope for change?
Frederic Martinent
Huge potential for this "personal data aggregator", all big names will battle to take this positioning
Tom Cheesewright
@HaiderME Policy will be retrospective at best but there will likely be some big levers needed to extract control from some hands
John Furrier
maybe the bad or good word is encryption ? thoughts?
4R1U5
I think there is scope to change, however I don't believe it will happen before but after due process of that change.
Frederic Martinent
We see some mobile operators taking the route to protect their subscribers and others trying to monetise their data
GadgetsBoy
@furrier As we know, encryption has issues now. The gov still trying to dictate what level of encryption can be used
Frederic Martinent
Opt-in and consent are very important in this discussion, as well as incentives for consumers
GadgetsBoy
@FredMartinent some operators are the one who are actually monetizing the data as it is, that layer needs fixing too.
Tom Cheesewright
@FredMartinent operators are perhaps best placed to be the brokers - they arguably know more about us than FB or Google
Helen Keegan
@FredMartinent If only incentives were designed for the actual benefit of consumers!
Helen Keegan
@bookofthefuture I think FB and Google know more about our personalities than MNOs could work out.
Frederic Martinent
@bookofthefuture and operators receive already money from their subscribers, so they could be more trusted to be "clean" on personal data management
Tom Cheesewright
@technokitten That's because their systems are too fragmented. They have location, social network, billing, and IP records.
Tom Cheesewright
@FredMartinent @technokitten Exactly Frederic!
Pierre Metivier
@bookofthefuture As you mentioned in the report, "Most telling is the selection of 'vigilance' as a state of mind about security. Not paranoia. Not complacency. But engagement, cognizant of the risks." +1
Frederic Martinent
@technokitten Regarding consumer incentives, there's been a lot of experiments about "ad-funded" business models for operators for a long time, but nobody has cracked the code yet
Helen Keegan
@FredMartinent It's a complicated value exchange. For ads to work, you need customers w/ cash. It tends to be the poorer customers who want the free service in exchange for ads.
Frederic Martinent
@GadgetsBoy @technokitten There are interesting initiatives from operators in bringing their subscriber data to display advertising eco-system, under consumer consent of course
Pierre Metivier
@bookofthefuture @FredMartinent ISPs knowing more than Google/Facebook ... Thinking Phorm ?
Frederic Martinent
@technokitten Agree this is a key issue in "ad-funded" business models, maybe emerging countries will have more people interested in these models
Dan Kaplan
I wonder how much control over personal data will return to the customer who generate it. What incentive do the platforms have to return that power?
Helen Keegan
@FredMartinent I think Turkcell has had some success?
Tom Cheesewright
@dankaplan We already have the model -it's basically Quidco on steroids
Dan Kaplan
@bookofthefuture Interesting. But the existence of the model doesn't assure its reach into the mainstream.
Kristen Nicole
@bookofthefuture services are definitely seeking the market potential here!