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As with anything connected online, how do we police how how data is collected, stored and used?
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Tom Cheesewright
Definite moves to return control to the user/owner but much education/tech/policy needed to get there
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Tom Cheesewright
Imagine a future where brokers help us monetise our own personal data rather than leaving in hands of aggregators
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GadgetsBoy
@bookofthefuture also with an option to choose what happens, some may not want to sell their data.
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4R1U5
Do you think society will develop a way by 2025 to police our data? Or will we just succumb to it being so and out of our control?
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GadgetsBoy
@4R1U5 each country will need to define some sort of policy to govern how it's collected, what can be collected etc.
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H.
@bookofthefuture Don't you think policy is like the chicken n the egg story? can the inertia of IoT wait for policies?
Helen Keegan
@4R1U5 it feels out of control at the moment. Still a bit Wild West? Is there scope for change?
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Frederic Martinent
Huge potential for this "personal data aggregator", all big names will battle to take this positioning
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Tom Cheesewright
@HaiderME Policy will be retrospective at best but there will likely be some big levers needed to extract control from some hands
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John Furrier
maybe the bad or good word is encryption ? thoughts?
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4R1U5
I think there is scope to change, however I don't believe it will happen before but after due process of that change.
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Frederic Martinent
We see some mobile operators taking the route to protect their subscribers and others trying to monetise their data
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GadgetsBoy
@furrier As we know, encryption has issues now. The gov still trying to dictate what level of encryption can be used
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Frederic Martinent
Opt-in and consent are very important in this discussion, as well as incentives for consumers
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GadgetsBoy
@FredMartinent some operators are the one who are actually monetizing the data as it is, that layer needs fixing too.
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Tom Cheesewright
@FredMartinent operators are perhaps best placed to be the brokers - they arguably know more about us than FB or Google
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Helen Keegan
@FredMartinent If only incentives were designed for the actual benefit of consumers!
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Helen Keegan
@bookofthefuture I think FB and Google know more about our personalities than MNOs could work out.
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Frederic Martinent
@bookofthefuture and operators receive already money from their subscribers, so they could be more trusted to be "clean" on personal data management
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Tom Cheesewright
@technokitten That's because their systems are too fragmented. They have location, social network, billing, and IP records.
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Tom Cheesewright
@FredMartinent @technokitten Exactly Frederic!
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Pierre Metivier
@bookofthefuture As you mentioned in the report, "Most telling is the selection of 'vigilance' as a state of mind about security. Not paranoia. Not complacency. But engagement, cognizant of the risks." +1
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Frederic Martinent
@technokitten Regarding consumer incentives, there's been a lot of experiments about "ad-funded" business models for operators for a long time, but nobody has cracked the code yet
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Helen Keegan
@FredMartinent It's a complicated value exchange. For ads to work, you need customers w/ cash. It tends to be the poorer customers who want the free service in exchange for ads.
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Frederic Martinent
@GadgetsBoy @technokitten There are interesting initiatives from operators in bringing their subscriber data to display advertising eco-system, under consumer consent of course
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Pierre Metivier
@bookofthefuture @FredMartinent ISPs knowing more than Google/Facebook ... Thinking Phorm ?
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Frederic Martinent
@technokitten Agree this is a key issue in "ad-funded" business models, maybe emerging countries will have more people interested in these models
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Dan Kaplan
I wonder how much control over personal data will return to the customer who generate it. What incentive do the platforms have to return that power?
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Helen Keegan
@FredMartinent I think Turkcell has had some success?
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Tom Cheesewright
@dankaplan We already have the model -it's basically Quidco on steroids
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Dan Kaplan
@bookofthefuture Interesting. But the existence of the model doesn't assure its reach into the mainstream.
Kristen Nicole
@bookofthefuture services are definitely seeking the market potential here!