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Dr Thore Rabe21![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjE5NTA1NjAx.jpg)
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What does everyone think the key to unlocking the #bigdata landscape is? How do you find out what's beneath the surface? http://www.via-cc.at...
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Dinko Eror
Use @ to reply My recoomendation: Do not get caught up in the ability to build a data lake, instead focus on how the data lake can “Make me more money.”
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Suhela Dighe
Looks like you're about to find out @thorerabe. Big data is lurking beneath.
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Dinko Eror
The potential of predictive (what is likely to happen) and prescriptive (what should I do) questions versus of just mechanically capturing descriptive (what happened) questions
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Dinko Eror
versus of just mechanically capturing descriptive (what happened) questions
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Richard Jarvis
Lots of companies are a long way off truly predictive analytics. Once they get descriptive analytics right, predictive will follow on naturally
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Dr Thore Rabe
first customers have to sit together to work on a overall strategy
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Richard Jarvis
I'd argue it's hard to predict accurately (and know that it's accurate) without knowing what's going on today
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Marc Wilczek
@MarkASear I've just read something about using predictive analytics to prevent crime. Rather scarry, and reminded me a bit on "Minority Report".
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Richard Jarvis
I see predictive analytics as just like an improved weather forecast - it's often not exactly right but better to have it than not
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Rodrigo Gazzaneo
@MarcWilczek a viable use case for Smart Cities powered with #BigData #Analytics #predictive systems
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Charlie
@MarkASear and without understanding descriptive and predictive how can you do the third generation (prescriptive). I need to be able to predict what will happen AND say why that will happen.
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Rodrigo Gazzaneo
@MarkASear #BigData is a business need. Technology decisions come as a consequence.