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John Furrier68![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjE0OTQ3NzQz.jpg)
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Q2: Where are we on the customer journey to Systems of Intelligence? Give some examples or share data you might have.
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George Gilbert
so, first a definition...
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John Furrier
How are systems of intelligence different from Systems of Record? @bobpicciano uses systems of record & systems of engagement all the time
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George Gilbert
#SystemsofEngagement are modern mobile UI with cloud delivery. #SystemsofIntelligence have predictive analytics to anticipate and influence consumer interactions for better outcomes on both sides
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Kirk Borne
#SystemsofIntelligence reflect a concept that I've taught for years "Intelligent Archives of the Future"
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Dave Vellante
Article in the WSJ about Apple & Google's race to predict what you want...#Data_Arms_War
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Kirk Borne
@ggilbert41 ...apply #MachineLearning to customer behaviors (breadcrumbs) to learn interests, intents, and preferences #CEM
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John Furrier
. @vGazza I personally say 100% YES
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George Gilbert
@vGazza great question - they are future versions of SysofIntel - where instead of anticipating consumer interaction, the application automatically responds to machine data
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George Gilbert
@vGazza for example - a smart grid system might auto tune energy consumption of appliances in an individual home
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Kirk Borne
#IoT platforms need to be #SystemsOfIntelligence in order to be useful, successful,.. But that isn't automagic
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Jen(Cohen)Cheplick
As with many emerging technologies, there are some organizations that are on the "bleeding edge" if you will. But it takes more than technology to enable it -- you need a shift in skills and in organizational mindset to make the transition
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Jen(Cohen)Cheplick
We see online gaming organizations collecting user data real-time to dynamically enhance the experience, for example. Those organizations with a tangible benefit will be the earliest adopters
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Crowd Captain
@jscheplick love the online gaming bc the use of big data is huge
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Kirk Borne
@jscheplick You are right on the money -> culture beats strategy (or is that "eats strategy"? :)
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George Gilbert
@jscheplick great example!!
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Rodrigo Gazzaneo
@dvellante raw material is already there with sensors and element monitoring, I think
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Kirk Borne
@jscheplick #MachineLearning in Online Gaming is a forerunner to #Gamification of #Analytics in many different orgs
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Rodrigo Gazzaneo
@dvellante correlation at scale, #MachineLearning and insights can help build #SysOfIntel out of this raw material