socbizchat

Ideas are a dime a dozen execution is key

A6: The best defense against your idea being stolen is to claim it in the public imagination by writing about it & sharing it. If you write a book called "Lean In," someone is going to say, hey, isn't that @SherylSandberg's? @IBMSocialBiz

A6: Protectionism is an Industrial Age obstacle; a barrier to success. In the Social Age, we don’t own ideas… we create conversation around them.

A6) Any decision made out of fear is a wrong decision. If we live our life based on that principle we would never do anything great.

@furrier great point, an idea is nothing unless you take action

@MarkSBabbitt we just discussed this last week

A6: You make your ideas bigger in scale by sharing them; you might lose hundreds to make millions because more people know who you are & seek you out. @IBMSocialBiz

I've never seen a secret idea actually succeed, have you?

A6: Our fear of losing control – of what we think, say and do – is crippling. If your idea is THAT good, sharing will only make it better.

Agree with you 100% @marksbabbitt

I think ideal stealers are quickly known to the org. dea winners need a team and to share the stage

.@IBMSocialBiz This goes to @marksbabbitt pt about our network & relationship strength; True Story: Someone on #Amazon fashioned his book title like @annhandley's Everybody Writes. Ann let us know on FB & within minutes we trashed his book in reviews.

A6: Trust is built by recognizing those who came up with the big idea in the first place. Does your team trust you?

@dorieclark Publicizing it is really spot-on. People who might want to steal the idea will certainly be deterred by having a name already associated with it.

@MarkSBabbitt Agree totally! And it also inhibits the secret sauce: collaboration!

we cant have timid ideators, they stall the plan

A6: If someone on your team refuses to share their best ideas… maybe they don’t belong on your team? Attrition is our best friend.

@MarkSBabbitt Right, but once the idea is productized (the result of the idea) that is owned.

@MarkSBabbitt I like the notion of that, however...I'm not sure how well it holds up in practice. We didn't know what @Crowdchatapp app was until @furrier was "ready" to share the idea. What about being "first to market?"

We don't know what happens when we tell; we know exactly what happens if not:Nothing

@furrier Absolutely!

@WyattJU I'm trying to think of one, but I can't. Successful ideas really are a result of collaboration.

@CWPBIZ When you're part of a team, your ideas are part of the team. If you want to start your own thing, quit the team.

you @ibmsocialbiz building trust is a long journey and if you hv picked up a person who doesnt trust you then you better let him go

@MarkSBabbitt Ahh.. sorry, I didn't realize we were speaking in the context of an "internal team."

Fear is the killer of dreams and ideas. Sharing the Big Idea with others means you give voice to the fear and crush it anyway.

@GaffneyCh Indeed... I was speaking from the context of external..not "internal team." I missed that context.

A7 - Even an idea that just impacts your company is sufficient to get noticed & provide career insurance for you. @IBMSocialBiz

A7 - You don't have to change the world for your ideas to have an impact. Even small changes in your company, town, etc., can be meaningful. @IBMSocialBiz

success is situational imo

sometimes regional success maybe all that is needed

There’s no such thing as a “small” good idea. Change one mind or life… and you’ve done some good.

.@dorieclark Unless of course if you're an Executive Producer for HBO's #SiliconValley ;-)

A7: Throw your idea out there. Be a good listener. Improve as you go. And let your network do the rest.

A7) An impact is an impact. Even a local impact can become global, but in the end, our idea must start somewhere. Sometimes we worry to much about being global vs doing something now to change lives.

@dorieclark So true! Even an idea that will only impact your immediate team and build productivity will eventually impact other ideas.

A7: Stay true to your purpose. Be a champion of the impact, not the product. Good things will happen.

@TamaraMcCleary Agree! I think many marketers are constantly focused on finding the next "viral" message

@TamaraMcCleary well put, it is all dependent on the the outcome that you want

not every good idea needs to be scalable, maybe it was such a good idea because of it's #unique use case

@TamaraMcCleary You never know who you will touch and who is watching what you do, impact at a local level means you're engaging every part of your community, the ones close to home and those in the global community.

.@IBMSocialBiz I'm working w/ a client who wants to get on "The List" for selected neighborhood sub-divisions to do lawn & landscaping. That might not change the world at large, but it'll change my client's w/ the increased revenue & jobs.

Thank you @LindsaySkarda and @ElizabethKvedar

@TamaraMcCleary right. a local solution might be wildly successful, but unknown to other geos. Success is subjective.

No, To a child, the world may be their school.Change it, and you change their world

So very true @kilverstone! We can make an impact simply by taking action to do something to make a difference.

@tonyfaustino Love that!

global or local impact depends on the objective, having said this who would not want the idea to have a global impact.

@tonyfaustino , and at the end of the day if your client is happy then you are successful

I think its best to focus on making a small impact that can expand out later with some learnings

.@dorieclark Thank you Dorie.

and then for an idea to have a global impact takes time and would have to transcend across a slew of stakeholders and so my intent would be the low hanging fruit a local impact and you can scale later on

I think the better question is what are the outcomes you want to achieve with your Big Idea? Impact is determined by the intention, any idea when done with integrity and honesty can have impact.

.@ElizabethKvedar Here, Here Elizabeth. "Changing The World" is a relative term. Doesn't just apply to the #SiliconValley #Unicorns

@MarkSBabbitt Listening is always key to success. You have to hear to understand and modify and grow.

@TamaraMcCleary Thanks !