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How to develop your breakthrough idea and build a following around it.
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IBM Social Business
Q6: Sometimes, a person is hesitant to present a breakthrough idea because their idea may get stolen or used by someone else. How can this situation be avoided and trust be built? http://www.via-cc.at...

John Furrier
Ideas are a dime a dozen execution is key
Dorie Clark
A6: The best defense against your idea being stolen is to claim it in the public imagination by writing about it & sharing it. If you write a book called "Lean In," someone is going to say, hey, isn't that @SherylSandberg's? @IBMSocialBiz
Mark Babbitt
A6: Protectionism is an Industrial Age obstacle; a barrier to success. In the Social Age, we don’t own ideas… we create conversation around them.
Tamara McCleary
A6) Any decision made out of fear is a wrong decision. If we live our life based on that principle we would never do anything great.
Elizabeth Kvedar
@furrier great point, an idea is nothing unless you take action
Amber Armstrong
@MarkSBabbitt we just discussed this last week
Dorie Clark
A6: You make your ideas bigger in scale by sharing them; you might lose hundreds to make millions because more people know who you are & seek you out. @IBMSocialBiz
Wyatt Urmey
I've never seen a secret idea actually succeed, have you?
Mark Babbitt
A6: Our fear of losing control – of what we think, say and do – is crippling. If your idea is THAT good, sharing will only make it better.
Amber Armstrong
I think ideal stealers are quickly known to the org. dea winners need a team and to share the stage
Tony Faustino
.@IBMSocialBiz This goes to @marksbabbitt pt about our network & relationship strength; True Story: Someone on #Amazon fashioned his book title like @annhandley's Everybody Writes. Ann let us know on FB & within minutes we trashed his book in reviews.
Mark Babbitt
A6: Trust is built by recognizing those who came up with the big idea in the first place. Does your team trust you?
Jerry Chuaypradit
@dorieclark Publicizing it is really spot-on. People who might want to steal the idea will certainly be deterred by having a name already associated with it.
Wayne Hendry
@MarkSBabbitt Agree totally! And it also inhibits the secret sauce: collaboration!
Ashok Nellikar
we cant have timid ideators, they stall the plan
Mark Babbitt
A6: If someone on your team refuses to share their best ideas… maybe they don’t belong on your team? Attrition is our best friend.
Chris Yaldezian
@MarkSBabbitt Right, but once the idea is productized (the result of the idea) that is owned.
Jim @ CWPBIZ
@MarkSBabbitt I like the notion of that, however...I'm not sure how well it holds up in practice. We didn't know what @Crowdchatapp app was until @furrier was "ready" to share the idea. What about being "first to market?"
Wyatt Urmey
We don't know what happens when we tell; we know exactly what happens if not:Nothing
Jerry Chuaypradit
@WyattJU I'm trying to think of one, but I can't. Successful ideas really are a result of collaboration.
Chris Gaffney
@CWPBIZ When you're part of a team, your ideas are part of the team. If you want to start your own thing, quit the team.
Ashok Nellikar
you @ibmsocialbiz building trust is a long journey and if you hv picked up a person who doesnt trust you then you better let him go
Jim @ CWPBIZ
@MarkSBabbitt Ahh.. sorry, I didn't realize we were speaking in the context of an "internal team."
Shannon
Fear is the killer of dreams and ideas. Sharing the Big Idea with others means you give voice to the fear and crush it anyway.
Jim @ CWPBIZ
@GaffneyCh Indeed... I was speaking from the context of external..not "internal team." I missed that context.
IBM Social Business
Q7: Does your breakthrough idea necessarily need to make a global impact? Or can impacting your local or regional area be sufficient enough for it to be successful? http://www.via-cc.at...

Dorie Clark
A7 - Even an idea that just impacts your company is sufficient to get noticed & provide career insurance for you. @IBMSocialBiz
Dorie Clark
A7 - You don't have to change the world for your ideas to have an impact. Even small changes in your company, town, etc., can be meaningful. @IBMSocialBiz
John Furrier
success is situational imo
Elizabeth Kvedar
sometimes regional success maybe all that is needed
Mark Babbitt
There’s no such thing as a “small” good idea. Change one mind or life… and you’ve done some good.
Tony Faustino
.@dorieclark Unless of course if you're an Executive Producer for HBO's #SiliconValley ;-)
Mark Babbitt
A7: Throw your idea out there. Be a good listener. Improve as you go. And let your network do the rest.
Tamara McCleary
A7) An impact is an impact. Even a local impact can become global, but in the end, our idea must start somewhere. Sometimes we worry to much about being global vs doing something now to change lives.
Lindsay Malloy
@dorieclark So true! Even an idea that will only impact your immediate team and build productivity will eventually impact other ideas.
Mark Babbitt
A7: Stay true to your purpose. Be a champion of the impact, not the product. Good things will happen.
Lindsay Malloy
@TamaraMcCleary Agree! I think many marketers are constantly focused on finding the next "viral" message
Elizabeth Kvedar
@TamaraMcCleary well put, it is all dependent on the the outcome that you want
Matt Denning
not every good idea needs to be scalable, maybe it was such a good idea because of it's #unique use case
Shannon
@TamaraMcCleary You never know who you will touch and who is watching what you do, impact at a local level means you're engaging every part of your community, the ones close to home and those in the global community.
Tony Faustino
.@IBMSocialBiz I'm working w/ a client who wants to get on "The List" for selected neighborhood sub-divisions to do lawn & landscaping. That might not change the world at large, but it'll change my client's w/ the increased revenue & jobs.
Jerry Chuaypradit
@TamaraMcCleary right. a local solution might be wildly successful, but unknown to other geos. Success is subjective.
Wyatt Urmey
No, To a child, the world may be their school.Change it, and you change their world
Tamara McCleary
So very true @kilverstone! We can make an impact simply by taking action to do something to make a difference.
Ashok Nellikar
global or local impact depends on the objective, having said this who would not want the idea to have a global impact.
Elizabeth Kvedar
@tonyfaustino , and at the end of the day if your client is happy then you are successful
Amber Armstrong
I think its best to focus on making a small impact that can expand out later with some learnings
Ashok Nellikar
and then for an idea to have a global impact takes time and would have to transcend across a slew of stakeholders and so my intent would be the low hanging fruit a local impact and you can scale later on
Shannon
I think the better question is what are the outcomes you want to achieve with your Big Idea? Impact is determined by the intention, any idea when done with integrity and honesty can have impact.
Tony Faustino
.@ElizabethKvedar Here, Here Elizabeth. "Changing The World" is a relative term. Doesn't just apply to the #SiliconValley #Unicorns
Shannon
@MarkSBabbitt Listening is always key to success. You have to hear to understand and modify and grow.