
Rayno9















Myth #1: #whiteboxes are more complex. In fact, with a single point of contact (integrator), they can be relatively simple.

Steven Noble
Not really a myth, a #whitebox can be very simple, but if you don't understand the OS, it's a new process just like changing vendors from C to J or B, etc.

dana blouin
How to educate the customer so they understand the simplicity?

Pica8 Inc.
we see this as a huge shift in resellers now leaving the 'box selling' model of doing business and becoming integrators -- this is one way of re distributing the unlocked margin of a closed system from say @Cisco

Steven Noble
@afewell well a bright box has a OS with good documentation and the ability to get training.

afewell
Its now clear that for years vendors have been taking open standards and wrapping them in proprietary clokes, working directly with the source technology clears out the vendor obfuscation

Rayno
Speaking of brite box. Are we really going with that term? Gartner cheesiness leaves a bad taste in my mouth

afewell
agreed a bit cheesy, I would be open to an alternative term but needs to be well-recognized, brite box is probably the best term for that now

dana blouin
If Cisco can, they will. LoL

Steven Noble
not that Cisco will, just that Cisco has their own standard implementations of everything which become defacto

afewell
some customers will buy cisco no matter what, but if they buy it in a more open way, the next go-around they will see they didnt need all the vendor fud

Pica8 Inc.
@afewell that comes back to tax day and the Cisco tax. Indeed, people will always pay that higher tax, but we hope more and more people see that they can lower that tax by leveraging integrators or leveraging DevOps tools and thinking

afewell
imho someone needs to tell Cisco customers to skip apic & the 9k, if they insist on cisco they should buy the ENC and the 3k which would be far better for the industry imho, making Cisco a bit more honest by customer wallet vote

Gregory J. Browning
Does this mean there will be a single management interface - much like Cisco UCS to manage all your switches from a single management interace?

Tate Cantrell
great question @newcoit - platform needs that functionality.

Rayno
LOL @tate8tech

Pica8 Inc.
@tate8tech exectly! And let's re distribute the wealth to the system integrators, or customers that do the integration themselves. This is about progressive tax - not regressive tax :)