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Q2: What advice do you all have for those who don’t yet support #multichannel customer journeys on how to get started? http://www.via-cc.at...
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Sameer Khan
A2: Start with basic attribution. It will put you way ahead of the competition. The idea is to understand the path your customers take to conversion.
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Sameer Khan
A2: As I mentioned earlier its a gradual process of moving down the maturity curve of understanding your customers i.e. basic attribution, adv. attrib, path analysis, journey mapping and analytics
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Sameer Khan
A2: I always say when customers are already #omnichannel its time for brands to think like wise
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Phil Simon
@SameerKhan Path? Is there only one?
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Sameer Khan
A2: Also if you are at #IBMAmplify join us for session# 1435 to learn more about #IBMjourneyanalytics
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Amber Armstrong
@philsimon Customers obviously aren't on a designated path. #brands must adapt
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John Furrier
getting content in the format for channels is a first step