IBM Watson Commerce10
Q2: What advice do you all have for those who don’t yet support #multichannel customer journeys on how to get started? http://www.via-cc.at...
A2: Start with basic attribution. It will put you way ahead of the competition. The idea is to understand the path your customers take to conversion.
Start with the customer needs, then map the #data and prioritize #analytics #ibmamplify
A2: As I mentioned earlier its a gradual process of moving down the maturity curve of understanding your customers i.e. basic attribution, adv. attrib, path analysis, journey mapping and analytics
A2: I always say when customers are already #omnichannel its time for brands to think like wise
@SameerKhan Path? Is there only one?
A2: Also if you are at #IBMAmplify join us for session# 1435 to learn more about #IBMjourneyanalytics
@philsimon Customers obviously aren't on a designated path. #brands must adapt
getting content in the format for channels is a first step