socialauthority

Lessons from #SMMW15
What did you learn from Social Media Marketing World 2015 & attending virtually?
   7 years ago
#socialauthorityTwitter Listening ToolsJoin our team as we discuss our favorite tools for B2B listening to Twitter updates.
Robin Scharpf
Q2: What did you find most helpful for your personal #socialmedia advancement?
Brian Gilb
A2: start focusing in on a single hashtag and follow it with more fervor.
Brian Gilb
it was a great way to keep up with the conversation and allowed me to find something to engage with
Profitecture
Q2: Listen more, talk less.
CatherineCameronHeld
A2 never forget to keep the human side in in social
Denise Bahs, AAP
A2: Real connections can be made even virtually with consistency. Watch everyday.
Sandy Rikkers
A2: Use it regularly, don't start and then drop off
Brian Gilb
A2 taught me to use #Tweetchat effectively and what to look for
CatherineCameronHeld
A2 Nurture your social communities!
Robin Scharpf
I was reminded how useless self promotion is for building #socialauthority
Denise Bahs, AAP
A2: Also love these blogging consistency tips. http://ow.ly/KSR13
Profitecture
@SandyRikkers Consistency is key ... Social Authority is obtained by regularly participating in online conversations and contributing valuable information in an honest, genuine approach.
Paul Krappman
A2: @sandycarter had a great tweet: "Look up people, don't just tweet" She was spot on. Social can't just be a bunch of people staring at their smartphones. It should lead to some level of engagement.
Paul Krappman
A2: Agree about consistency. Make a habit.
Robin Scharpf
Q3: What one recommendation would you give to your B2B #social media students?
Brian Gilb
Q3: Come up with a combination of apps and monitoring tools you feel comfortable with to monitor conversations you want to find.
Profitecture
A3: Find the content that resonates with your audience by understanding their wants and needs. Make it about them, not you.
Denise Bahs, AAP
Q3: If you r not using social for events, ur missing the boat and can't compete.
Paul Krappman
A3: Get involved, but be helpful. Remember that you are participating to show your expertise and grow your business, not just your following.
Sandy Rikkers
Q3: this seems important via @JeremyJBravo "If you make listening and observation your occupation, you will gain much more than you can by talk." #leadership #SMMW15
CatherineCameronHeld
A3 #network! Don't hide behind your social media
Paul Krappman
A3: Number of followers is great, but you really want to build followers that share a strong affinity.
Robin Scharpf
Agree @cathcamheldt! While at an event, take advantage of face to face
Robin Scharpf
A3: Use podcasts.
Profitecture
@cathcamheldt liked what Mike Stelzner said "Social media is about being SOCIAL."
Robin Scharpf
Q1: What was the most interesting thing you discovered this week from SMMW15?
Brian Gilb
One major thing discussed during #SMMW15 was the use of podcasts. They said they were under utilized.
Brian Gilb
and that they are one of the most powerful things that can use used in social media today
Denise Bahs, AAP
A1: Very compelling is the number of new followers attracted w such a widely attended event.
Paul Krappman
A1: I liked seeing the sessions on employee engagement. Our coaching around a team approach to social seems to be on track with this trend.
Profitecture
A1: How many people are talking about the importance of content. #socialauthority
Brian Gilb
A1: also the use of #Meerkat and live streaming. I was actually able to watch a talk live.
Paul Krappman
A1: #Meerkat is great, it gives a good feel for the human side of these events.
Denise Bahs, AAP
Especially the guy walking around in the meerkat costume!
Robin Scharpf
.@profitecture I loved “If content is King,” then Connection is Queen… and you know who really rules the house." says @TedRubin
Profitecture
@GilbBrian I like what Mike Stelzner said: Meerkat is ushering in a new era of video broadcasting, and copyright concerns.
Paul Krappman
I would suppose that copyright and the legality of posting video without a "waiver" will be potential issues.
Paul Krappman
Q4: What has this event taught you about the intersection between social media and IRL events?
Sandy Rikkers
a4: being real, a lot of people excited to meet REAL people
Brian Gilb
drinking virtual beer is not the same as drinking it in real life.
Robin Scharpf
A4: It can't be ignored and should be prioritized.
Profitecture
A4: Certainly, events are great for connecting with people you "see" online and would like to meet in person.
Denise Bahs, AAP
A4: social media can be leveraged to make real life connections.
Robin Scharpf
A4: At the same time, too many selflies and non-value posts can turn outsiders off. #events
CatherineCameronHeld
A4 If you are unable to be at a great event, following the speakers and hashtag is the next best thing
Robin Scharpf
We're at our end time. I'd like to thank everyone for joining this week's #crowdchat and sharing your observations.
Brian Gilb
Thanks for hosting Robin!
Denise Bahs, AAP
Thank you! Great fun!
Sandy Rikkers
Great experience!
Robin Scharpf
Q5: Did you grow your Twitter Followers by participating in #SMMW15 virtually?
Brian Gilb
Yes. I grew my following by 350 this week
Profitecture
A: Yes and quite a few people added our handle to a list. It proved the value of engagement over broadcasting.
CatherineCameronHeld
A5 Absolutely! Quality followers and conversations