Why do IT Practitioners still believe that their end users are unaware of technology? End Users consume relevant technology at home and then come to the 80's IT dungeon in the Enterprise. It is time to level up!
IT really needs to focus on aligning with and improving your services that you ultimately provide as a service provider. How can IT enable, improve and support core services in a strategic way to build the business? That's what we should be asking.
We in IT need to stop seeing ourselves as a separate entity and Industry. A CEO recently said that regardless of the business he is in, he is a technology company first and foremost. IT is as much a part of the business as operations.