the_VMA

Turkish market digital landscape – 79.1 million population, 46.3m active Internet users, 42.0m active social media users, 71.03m mobile connections

98% fixed line household coverage, serving 38.0m subscribers.
86% 3G population coverage

Schaub: Dynamic Emergency Call Routing entails a lot of requirement of emergency services

Emergency Services requirements:
Cantons shall work together more closely
Reduction of dispatch and operations control centers
Increased data quality and location
Better leverage of advanced technological options
Adjust legal framework

5 use cases where we think we can do better:
1- Manual forwarding
2- Site failure
3- Overload
4- Planned Events
5- Unplanned Events

Swiss market acceptance by canton:
Out of 26 Swiss cantons: 8 already signed up and in operation, 7 more confirmed as new clients for 2017, 3 more expressed interest in the solution

.@anna_livia is presenting "It’s not a bug, it’s a bias"

Algorithms are not neutral

The core of usability opportunities: Responsibility, investment, commitment

Identify Alienating Situation: get out of your comfort zone

anna_livia - "Think like a game designer – you design a game for players (take limitations)"