the_VMA

#OTE – bought by DT in July 2009 – presence in Romania, Albania and Greece – only DT property that does not carry the T brand.

.@COSMOTE maintains a presence in Greece, Romania and Albania

OTE is in Greece the No.1 in fixed, # in mobile – 7.4m subs (pop in Greece is ~ 10m)

OTE also tops the Greek market in fixed – 2.7m and 1.4m subs BB and has a nascent TV business w/ 0.5m subs

OTE's performance in its other Balkan properties is a good one: Romania - no. 1 in fixed (Romtelecom) and no. 3 in wirelees (6.0m subs). In Albania, it is no. 2 in Mobile

OTE also has had a trong financial performance despite the recent economic headwinds; revenue turn-around after 7 years and a healthy financial position; it also has the strongest regional CAPEX.

OTE's Strategic Plan 2016 is based on 6 pillars:
1- Tech & IT leadership
2- Best Customer Experience
3- Innovation and Revenue Transformation
4 – Lead in Core Business
5- Operational and Cost Optimization
6- People Strategy

OTE's guiding approach: design via e2e Digital Journeys
(30% by 2020 - 6% today)

Key directive: transform Contact Center to a “digital interactive engagement center”

Unknown competition with the advent of digital – OTT players are gaining in number and popularity making the traditional operators task more difficult

Digital amplification effect – need to redefine relationship with our customers

3 different driving forces in this transition: strategy, organization & culture, technology & tools

Stratos: " We have to deepen our relationship with customers – human touch will never go away"

Henriette reiterated @The_VMA goal to stay on as a non-profit organization focused on sharing knowledge in VAS, customer service, IVR and other enhanced voice services

Slides of the presentations will be available online @The_VMA website after the conference.