infa16

data helps innovation

Goes back to my earlier comment on the foundation of what businesses compete on nowadays. It's not your products and services, it's your customer, supplier and employee relationships. It's how quickly you can react to market insights

how would the company innovate if they dont have the data to prove what products/services they need to focus on

I do love the "currency" descriptor though. It's the type of language that can really change the #Data conversation from IT to Business.

great question - and a simple answer - how do you quantify business value? it is from the impact and quality of your business decisions and that is directly dependent on the data or insights you can gain

- data has always been the key to organizations success, but what has changed is that data used to locked up in DBs, apps, tools. Now it is democratized and open to all!

Is there any techniques for #DataValuation ? if asked to put it on the balance sheet?

data provides confidence, insights, deep understanding, measurement.

I think this will be the biggest question for this generation. Data as asset. #newgroundtopioneer

here's a blog from a few years ago and a former colleague on that; interesting approach: http://blogs.teradat...

#datavaluation one way to do this is put an amount against an opportunity lost - or a customer gained - or savings realized - it will all quickly add up and demonstrate the value of doing #datamanagement the right way

connecting the 2 disjointed worlds - cloud and on-prem

Basics for #Cloud and #Hybrid data management are same basics for all data mgmt: Connect. Cleanse. Master. Secure. Govern. Generate Business Value. Repeat.

There are 4 key data challenges for hybrid: scalability, connectivity, data visibility and operational control

I'd also add security.

@rbkarel Agree. It's automating how data is managed and ensuring the data is trusted and can be used confidently without further manipulation. Where the data resides is becoming less and less important.

@rbkarel agree wholeheartedly - the foundational #datamanagement principles are always the same whether it is small or #bigdata, on-premise or #cloud #hybrid

SaaS is about speed to market and empowering lines of business. Cloud integration and #iPaaS deliver the speed and empowerment to power SaaS deployments.

lower TCO

collaboration

this is really big deal an important to address: data layer needs to be horizontal imho bc the apps need to be vertically relevant but open sharing of data

agree with @furrier on sharing of data

Because these @SaaS apps are not self-contained businesses. They still only represent a piece of your end to end business process, and #Cloud integration connects the pieces.

as companies are adopting to the new ways of doing businesses - social, cloud, iot, augmented reality and what not - collaboration is the key thing!

I love the focus on marketing cloud but most of the tech is old school infrastructure which is good for data mgt but not for UX

a new infrastructure needs to enable a new consumer experience data has to be fast and available for the software developer

UX is also a disrupting area - apps like uber etc are completely changing it!

Even in just a marketing app portfolio - there will be up to dozens of SaaS apps involved and they all have to work together, in a real-time workflow or for reporting... rarely will the vendor provide a native integration you need #infacloud

is that a bar?

I'll have a latte please

The scotch will come after the Tweet Chat!

This chat is so good we should have had a halftime performance at the 30 min mark

@rbkarel It's past 12 O'Clock

This is Cavalier in SF on 5th

good life.

- Informatica is coming out strong in the second half, just like those #warriors - what a game last night!

Staying in business for one. Organizations no longer compete on products and services, they compete on #CustomerEngagement #CustomerSuccess and #CustomerLoyalty. You #Churn you Lose

The ability to be relevant in every interaction and create great #CustExp across the board.

But the 360 degree view that #MDM enables serves every single function. #Sales #Marketing #CustomerService #Support #Legal #Risk. Everyone needs that view to manage their part of the business

Nothing is more important for companies than to know how to map their customers' journey end-to-end

Knowing what products a #customer has means not sending an email for something they just purchased.

Knowing who's in a household means not sending multiple copies of the same catalog.

@monica1mullen Become relevant and cater to the needs of the customer. I can't give one example where customer focused company has failed.

When a company's competitor is only a click away, #CustomerExperience is key and 360 view is critical to achieving great experience

Knowing they have an open customer service ticket means not sending an offer for a new product or service.

360 degree is just the view of the customer from the marketer perspective not the data from the user in real time to impact user experience - difference a nuance

Customers want convenience. The 360 view helps you understand them at an individual level to deliver what they want. Automation and technology delivers on that insight.

It's all about attracting, retaining and building customer loyalty. The more you understand customer needs the better you can engage and anticipate their next want.

speed, cost and agility

flexible scaling up/down - no locked down procing

Is there a playbook? How do partners or channel partners play in this new architecture

flexible scaling up/down - no locked down pricing

check out www.informatica.com/...

Cloud should be viewed as flexibility. You have options

Every customer now has or is developing a strategy for moving some or most of their workloads to the Cloud; hybrid to cloudnative is becoming the norm. The first step is deciding how key business objectives for moving to the Cloud

we did a survey on State of Cloud Analyticshttps://www.informatica.com/about-us/news/news-releases/2015/12/20151214-state-of-cloud-analytics-research-shows-category-poised-for-growth.html#fbid=LvFMUx_4I_D

@tweet_anwesa speed cost agility is right - also flexibility - it is the new age and a solution must offer that flexibility without the need for re-training - its about reuse of skills and resources

starting to think openstack teams should be cloud coe team too. but need to learn aws as well.

IT flexibility. cost savings. rapid growth potential.