infa16

Staying in business for one. Organizations no longer compete on products and services, they compete on #CustomerEngagement #CustomerSuccess and #CustomerLoyalty. You #Churn you Lose

The ability to be relevant in every interaction and create great #CustExp across the board.

But the 360 degree view that #MDM enables serves every single function. #Sales #Marketing #CustomerService #Support #Legal #Risk. Everyone needs that view to manage their part of the business

Nothing is more important for companies than to know how to map their customers' journey end-to-end

Knowing what products a #customer has means not sending an email for something they just purchased.

Knowing who's in a household means not sending multiple copies of the same catalog.

@monica1mullen Become relevant and cater to the needs of the customer. I can't give one example where customer focused company has failed.

When a company's competitor is only a click away, #CustomerExperience is key and 360 view is critical to achieving great experience

Knowing they have an open customer service ticket means not sending an offer for a new product or service.

360 degree is just the view of the customer from the marketer perspective not the data from the user in real time to impact user experience - difference a nuance

Customers want convenience. The 360 view helps you understand them at an individual level to deliver what they want. Automation and technology delivers on that insight.

It's all about attracting, retaining and building customer loyalty. The more you understand customer needs the better you can engage and anticipate their next want.

speed, cost and agility

flexible scaling up/down - no locked down procing

Is there a playbook? How do partners or channel partners play in this new architecture

flexible scaling up/down - no locked down pricing

check out www.informatica.com/...

Cloud should be viewed as flexibility. You have options

Every customer now has or is developing a strategy for moving some or most of their workloads to the Cloud; hybrid to cloudnative is becoming the norm. The first step is deciding how key business objectives for moving to the Cloud

we did a survey on State of Cloud Analyticshttps://www.informatica.com/about-us/news/news-releases/2015/12/20151214-state-of-cloud-analytics-research-shows-category-poised-for-growth.html#fbid=LvFMUx_4I_D

@tweet_anwesa speed cost agility is right - also flexibility - it is the new age and a solution must offer that flexibility without the need for re-training - its about reuse of skills and resources

starting to think openstack teams should be cloud coe team too. but need to learn aws as well.

IT flexibility. cost savings. rapid growth potential.

#DataGovernance is the glue that will bind #MDM investments to business value. MDM without DG consistently delivers below expectations. Maturity remains low - check out GovernYourData.com for maturity benchmarks

@RBKarel couldn't agree more! #DataGovernance and #MDM = Perfect marriage. Born out of that is business value.

FUN

Big theme - How Data Powers Business

Lot's of fun. Great keynotes. @KnowledgeBishop is emcee. @Cognizant is doing an inflatable boxing ring in the expo.

Keynote by @donttrythis will be epic

Customer Success stories! Our customers are the starts of the show

@infaworld attendees will hear from Informatica execs, customers and partners about how data powers business #INFA16

and ofcourse insights necessary to harness one of the most valuable assets: data

this will be the best Informatica World ever - i think we will see more discussions about embracing data as an asset

"VALUE". My personal goal is to tell how every customer attending is driving value from #BigData & #MDM investment

Of course @theCUBE will be there

Customer stories about strategically managing #data as an asset to improve the #custexp #CX. Not just customer data but all data - product, supplier, location, etc.

listening to a woman leader -Jessica Jackley-Entrepreneur & Co-Founder of Kiva

- can't wait for two days of theCUBE - some great customers, partners, execs and thought leaders

At Informatica World, DATA is not just a 4-letter word!

yes, @theCUBE, should be a great set of interviews. Looking forward to hearing from @Informatica execs, customers, partners & industry analysts.

several big data success stories and discussions from customers including Comcast, Verizon, BICs, MetLife, TD Ameritrade, Schlumberger, Asurion, and more

We love talking to senior execs at IW and customers doing great things

Of all of the 3letter data management acronyms, #MDM is truly the competency that can give business leaders their "a-ha" moment.

That single view of customer relationships, or single view of product and supply chain or single view of wellhead efficiency that multdomain #MDM enables is a powerful piece of insight that answers previously unanswerable questions

With #TrustedData people can spend less time maintaining data and more time doing things; and doing them faster to create advantage.

Bottom line is, #MDM makes your business data useful, continuously.

@rbkarel When a company knows who their customers truly are, the company can more effectively offer proactively solutions

#1 - Fragmented data #2 - Absence of holistic data management #3 - Product-centric approach as against Customer-centric

Most companies are not "data ready" simply because they're not ready to embrace data as a true asset. Shifting data culture from reactive to proactive takes significant leadership

People don't trust the data they have access to. They manage it centrally or fix it once. Things become out of balance and too much time is spent reconciling data #infa16

Data was often hoarded by siloed parts of the business "this is mine, that's yours". Cross-functional leadership must break those down starting with the CEO

Organizational issues not technology

You can see that the rise of the Chief Data Officer is a response to organizations trying to become data-ready, but it will take an entire company to working together to achieve this.

@debwalery exactly!

Data is not the end goal. Most companies struggle with translating data into business value e.g. data for customer purchase intent, data for customer sat, data for product benefit

@rbkarel I was just going to mention data hoarding! Big problem from poor quality of #data - believing others will misinterpret the data and make the wrong decision.

@monica1mullen DataHorders a new idea for Cable TV show..who's with me on this

@debwalery "Takes entire Company", So true!!

@furrier I'm in!

@furrier We'd watch that. Netflix binge even.

Lack of understanding of business processes by definition means you will be disconnected to the data an organization is generating. Time and again arguing about the data is senseless - the gap is in understanding the process that generated it.

There is a great stat that "90% of all the data in the world has been generated over the last two years" that @franzaman and others have been talking about. Just the volume of data today and what is to come is overwhelming.